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Biography
Vitae
Course
Syllabus
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Toyota Chair in E-Commerce and Electronic Business
Professor of Marketing
213 Malloy Hall, Babson College
Babson Park, MA 02457
Office Telephone:781-239-3902
Office Fax: 781-239-5139
e-mail: dgrewal@babson.edu
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AREAS OF EXPERTISE:
E-Commerce, Retailing and Pricing, Customer
Satisfaction and Customer Service, Marketing
Research and Strategy
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DHRUV GREWAL: Biographical
Sketch
Dhruv Grewal
(Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business
and a Professor of Marketing at Babson
College. His research and teaching interests focus
on e-business, retailing, global marketing, pricing and value-based marketing
strategies. He was ranked 1st
in the marketing field in terms of publications in the top-six marketing
journals during the 1991-1998 period and again for the 2000-2007 period, 9th
in the field in terms of publications in the top-six marketing journals
during the 2000-2005 period, 7th in the marketing field in terms of
publications in the top-four marketing journals during the 1990-1996 period,
in the top 2% of researchers who have published in the top-three marketing journals
for the 1985-1999 period, in the top 10% of all consumer researchers and
ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period
1992-2001. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing
Award (Fordham University, November 2005). He is a “Distinguished Fellow” of the Academy
of Marketing Science.
He has served as VP Research and Conferences American Marketing Association
Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science
(2000-2002). He has also coauthored Marketing Research (publisher:
Houghton Mifflin Co., 1e 2004, 2e 2007) and Marketing (publisher McGraw-Hill 1e 2008). He was co-editor of Journal
of Retailing (2001-2007).
He has published over 80 articles in journals such as Journal of Retailing, Journal of
Marketing, Journal of Consumer Research,
Journal of Marketing Research, and
Journal of the Academy
of Marketing Science,
as well as other journals. He currently serves on numerous editorial review
boards, such as Journal of Retailing, Journal
of Marketing, Journal of the Academy of Marketing Science, Journal of
Interactive Marketing, Journal of Business Research and Journal of Public
Policy & Marketing. He has also served on the review board of Journal of World Business.
He has won awards for his teaching: 2005 Sherwin-Williams
Distinguished Teaching Award, Society for Marketing Advances, 2003 American
Marketing Association, Award for Innovative Excellence in Marketing
Education, 1999 Academy of Marketing Science Great Teachers in Marketing
Award, Executive MBA Teaching Excellence Award (1998), School of Business
Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of
Recognition for Outstanding Teaching (1989).
He has won awards for his research: School of Business
Research Excellence Award for years 1991, 1995, 1996 and 1998; Best Services Paper Award (2002), from the
Services SIG presented at the Service Frontier Conference, October 2003, Stanley C. Hollander Best Retailing Paper, Academy of Marketing
Science Conference 2002, M.
Wayne DeLozier Best Conference Paper, Academy of Marketing
Science 2002, Best Paper Award, Pricing Track,
Winter American Marketing Association Conference 2001 and Best Paper Award, Technology Track, Summer
American Marketing Association Educators’ Conference 2000.
He co-chaired the 1993 Academy of Marketing
Science Conference and the 1998 Winter
American Marketing Association Conference "Reflections & Future
Directions for Marketing." He has
co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing &
Public Policy." He co-edited a
special issue (Winter 2000) of the Journal
of the Academy of Marketing Science
and co-chaired a Marketing Science Institute Conference (December 1998) on
"Serving Customers and Consumers Effectively in the 21st Century:
Emerging Issues and Solutions".
He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through
Supply-Chain Management," 2000.
He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the
American Marketing Association 2006 Summer Educator’s Conference.
He has taught executive seminars/courses and/or worked on
research projects with numerous firms, such as IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic,
Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers
(CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams,
Esso International, Asahi and numerous law firms. He has taught seminars in US, Europe
and Asia.
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