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Biography
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Course
Syllabus
Domestic & International
Market Research Web Sites
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Toyota Chair in E-Commerce and Electronic Business
Professor of Marketing
Co-Editor, Journal of Retailing
210 Malloy Hall, Babson College
Babson Park, MA 02457
Office Telephone:781-239-3902
Office Fax: 781-239-5139
e-mail: dhruvgrewal@babson.edu
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AREAS OF EXPERTISE:
E-Commerce, Retailing and Pricing
, Customer Satisfaction and Customer Service,
Marketing Research and Strategy
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DHRUV GREWAL
Biographical Sketch
Dhruv
Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic
Business and a Professor of Marketing at Babson College. He is currently co-editor of Journal of
Retailing (oldest marketing journal, 2001-present). His research and
teaching interests focus on e-business, retailing, global marketing, pricing
and value-based marketing strategies.
He was ranked 1st in the marketing field in terms of
publications in the top-six marketing journals during the 1991-1998 period,
7th in the marketing field in terms of publications in the top-four marketing
journals during the 1990-1996 period, in the top 2% of researchers who have
published in the top-three marketing journals for the 1985-1999 period, in
the top 10% of all consumer researchers and ranked 7th in terms of
publications in Journal of Public
Policy & Marketing for the period 1992-2001. He was awarded the 2005
Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005). He is a “Distinguished Fellow” of the Academy of Marketing Science.
He has served as VP Research and Conferences American Marketing Association
Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science
(2000-2002). He has also coauthored Marketing Research (publisher: Houghton
Mifflin Co., 2004). He is currently
working on writing Marketing
(publisher McGraw-Hill).
He has published over 70
articles in journals such as Journal of
Marketing, Journal of Consumer Research, Journal of Marketing Research,
Journal of Retailing, and Journal of the Academy of Marketing
Science. He currently serves on numerous
editorial review boards, such as Journal
of Retailing (and executive board 2001-present), Journal of the Academy of
Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy &
Marketing. He has also served on the review board of Journal of World Business and Journal of Marketing (1996-2005)
He has won awards for his
teaching. His teaching awards include: 2005 Sherwin-Williams Distinguished
Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award
for Innovative Excellence in Marketing Education, 1999 Academy of Marketing
Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence
Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and
Virginia Tech Certificate of Recognition for Outstanding Teaching
(1989). His research awards include: School of Business Research Excellence Award for
years 1991, 1995, 1996 and 1998.
He has won awards for his
research. His research awards
include: Best Services Paper Award (2002), from the Services SIG presented at
the Service Frontier Conference, October 2003, Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002, Best
Paper Award, Pricing Track, Winter American Marketing Association Conference
2001 and Best Paper Award, Technology
Track, Summer American Marketing Association Educators’ Conference 2000.
He co-chaired the 1993 Academy of Marketing Science
Conference and the 1998 Winter American Marketing Association
Conference "Reflections & Future Directions for
Marketing." He has co-edited a
special issue (Spring 1999) of Journal
of Public Policy & Marketing "Pricing & Public
Policy." He co-edited a special
issue (Winter 2000) of the Journal of
the Academy of Marketing Science and co-chaired a
Marketing Science Institute Conference (December 1998) on "Serving
Customers and Consumers Effectively in the 21st Century: Emerging Issues and
Solutions". He also co-edited a
special Issue of the Journal of
Retailing, "Creating and Delivering Value through Supply-Chain
Management," 2000. He also
co-chaired the 2001 AMA doctoral consortium. He is co-chairing the American
Marketing Association 2006 Summer Educator’s Conference.
He has taught executive
seminars/courses and/or worked on research projects with numerous firms, such
as IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson,
Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T,
Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear
Tire & Rubber Company, Sherwin Williams, Esso
International, Asahi and numerous law firms.
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