Biography

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Domestic & International
Market Research Web Sites

 

Toyota Chair in E-Commerce and Electronic Business
Professor of Marketing
Co-Editor, Journal of Retailing
210 Malloy Hall, Babson College
Babson Park
, MA 02457

Office Telephone:781-239-3902
Office Fax: 781-239-5139
e-mail: dhruvgrewal@babson.edu

 

AREAS OF EXPERTISE: E-Commerce, Retailing and Pricing , Customer Satisfaction and Customer Service, Marketing Research and Strategy

DHRUV GREWAL

Biographical Sketch

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.  He is currently co-editor of Journal of Retailing (oldest marketing journal, 2001-present). His research and teaching interests focus on e-business, retailing, global marketing, pricing and value-based marketing strategies.  He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005).  He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 2004).  He is currently working on writing Marketing (publisher McGraw-Hill).

 

He has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, such as Journal of Retailing (and executive board 2001-present), Journal of the Academy of Marketing Science, Journal of Interactive Marketing,  and Journal of Public Policy & Marketing. He has also served on the review board of Journal of World Business and Journal of Marketing (1996-2005)

 

He has won awards for his teaching. His teaching awards include: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances,  2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).  His research awards include: School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998. 

 


He has won awards for his research. His research awards include: Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003, Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and  Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000.

 

He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing."  He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy."  He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions".  He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000.  He also co-chaired the 2001 AMA doctoral consortium. He is co-chairing the American Marketing Association 2006 Summer Educator’s Conference.

 

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms.