DHRUV GREWAL: Biographical
Sketch
Dhruv Grewal
(Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business
and a Professor of Marketing at Babson
College. His research and teaching interests focus
on e-business, retailing, global marketing, pricing and value-based marketing
strategies. He was ranked 1st
in the marketing field in terms of publications in the top-six marketing
journals during the 1991-1998 period and again for the 2000-2007 period, 9th
in the field in terms of publications in the top-six marketing journals
during the 2000-2005 period, 7th in the marketing field in terms of
publications in the top-four marketing journals during the 1990-1996 period,
in the top 2% of researchers who have published in the top-three marketing journals
for the 1985-1999 period, in the top 10% of all consumer researchers and
ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period
1992-2001. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing
Award (Fordham University, November 2005). He is a “Distinguished Fellow” of the Academy
of Marketing Science.
He has served as VP Research and Conferences American Marketing Association
Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science
(2000-2002). He has also coauthored Marketing Research (publisher:
Houghton Mifflin Co., 1e 2004, 2e 2007) and Marketing (publisher McGraw-Hill 1e 2008). He was co-editor of Journal
of Retailing (2001-2007).
He has published over 80 articles in journals such as Journal of Retailing, Journal of
Marketing, Journal of Consumer Research,
Journal of Marketing Research, and
Journal of the Academy
of Marketing Science,
as well as other journals. He currently serves on numerous editorial review
boards, such as Journal of Retailing, Journal
of Marketing, Journal of the Academy of Marketing Science, Journal of
Interactive Marketing, Journal of Business Research and Journal of Public
Policy & Marketing. He has also served on the review board of Journal of World Business.
He has won awards for his teaching: 2005 Sherwin-Williams
Distinguished Teaching Award, Society for Marketing Advances, 2003 American
Marketing Association, Award for Innovative Excellence in Marketing
Education, 1999 Academy of Marketing Science Great Teachers in Marketing
Award, Executive MBA Teaching Excellence Award (1998), School of Business
Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of
Recognition for Outstanding Teaching (1989).
He has won awards for his research: School of Business
Research Excellence Award for years 1991, 1995, 1996 and 1998; Best Services Paper Award (2002), from the
Services SIG presented at the Service Frontier Conference, October 2003, Stanley C. Hollander Best Retailing Paper, Academy of Marketing
Science Conference 2002, M.
Wayne DeLozier Best Conference Paper, Academy of Marketing
Science 2002, Best Paper Award, Pricing Track,
Winter American Marketing Association Conference 2001 and Best Paper Award, Technology Track, Summer
American Marketing Association Educators’ Conference 2000.
He co-chaired the 1993 Academy of Marketing
Science Conference and the 1998 Winter
American Marketing Association Conference "Reflections & Future
Directions for Marketing." He has
co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing &
Public Policy." He co-edited a
special issue (Winter 2000) of the Journal
of the Academy of Marketing Science
and co-chaired a Marketing Science Institute Conference (December 1998) on
"Serving Customers and Consumers Effectively in the 21st Century:
Emerging Issues and Solutions".
He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through
Supply-Chain Management," 2000.
He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the
American Marketing Association 2006 Summer Educator’s Conference.
He has taught executive seminars/courses and/or worked on
research projects with numerous firms, such as IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic,
Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers
(CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams,
Esso International, Asahi and numerous law firms. He has taught seminars in US, Europe
and Asia.
Last Updated: August
1, 2008
Dhruv Grewal
Toyota
Chair in Commerce and Electronic Business
Professor
of Marketing, Marketing Division
213 Malloy
Hall, Babson College
Babson Park, MA 02457-0310
781-239-3902 (office), 781-239-(dept.), 781-239-5020 (fax) dgrewal@babson.edu
EDUCATION
1989 Ph.D.,
Virginia Polytechnic Institute and State
University, Blacksburg, VA
Major: Marketing, Minor: Statistics
1985 M.B.A., Virginia Polytechnic Institute and State University,
Blacksburg, VA
Concentration: Marketing and Management
1984 B.
Commerce, University of Delhi, Delhi
Concentration: Business
ACADEMIC EXPERIENCE
2000-Present Toyota
Chair in Commerce and Electronic Business,
Professor of Marketing, Marketing Division, Babson College,
Babson Park, MA.
1999-2000 Department Chair, Department of
Marketing, University of Miami,, Coral
Gables,
1998-2000 Professor (with tenure), Department of
Marketing, University of Miami, Coral
Gables
1995-1998 Associate
Professor (with tenure), Department of Marketing, University
of Miami, Coral Gables
1989-1995 Assistant Professor, Department of
Marketing, University of Miami, Coral
Gables
1988 - 1989 Cunningham
Dissertation Fellowship, Department of Marketing, Virginia Polytechnic
Institute and State University, Blacksburg,
Virginia.
1987 - 1988 Instructor,
Department of Marketing, Virginia Polytechnic Institute and State University,
Blacksburg, Virginia.
1985 - 1987 Graduate
Research Assistant, Department of Marketing, Virginia Polytechnic Institute
and State University, Blacksburg, Virginia.
1984-1985 Graduate
Research Assistant, Department of Management, Virginia Polytechnic Institute
and State University, Blacksburg, Virginia.
PROFESSIONAL
Editorial Responsibilities
Co-Editor, Special Issue of the
Journal of Retailing, 2009 (with M.
Levy and V. Kumar). Co-
sponsored by AMA, MSI,
Elsevier and the ING
Center.
Co-Editor, Journal of Retailing (March 1, 2001-March 1, 2007) (with Michael Levy).
Co-Editor, Special Issue of the Journal
of Retailing, "Service Excellence, 2007
(with M. Levy and Ruth Bolton).
Co-sponsored by the ASU
Center for Service
Excellence.
Co-Editor, Special Issue of the
Journal of Retailing,
"Branding and Customer Loyalty,
2004
(with M. Levy and Don Lehman). Co-sponsored by the Marketing Science
Institute.
Co-Editor, Special Issue of the
Journal of Retailing,
"Creating and Delivering Value through Supply-
Chain
Management," 2000 (with M. Levy).
Co-Editor, Special Issue of the Journal
of the Academy
of Marketing Science,
"Serving Customers and Consumers Effectively in the 21st Century:
Emerging Issues and Solutions," 2000 (with A. Parasuraman). Co-sponsored
by the Marketing Science Institute.
Co-Editor, Special Issue of Journal of Public Policy & Marketing
"Pricing & Public Policy" Spring
1999 (with
Larry Compeau).
Co-Editor, Proceeding of the 2006
Summer AMA Conference, (with Michael Levy
and R.
Krishnan).
Co-Editor, Proceeding of the
1998 Winter AMA Conference, (with Connie Pechmann).
Co-Editor, Proceeding of the Academy of Marketing Science Conference, 1993
(with M. Levy).
Conference/Research Forums Chair
Co-Chain, Conference at Babson College, April 24-26, 2008 (with M.
Levy and V. Kumar). Co-
sponsored by AMA, MSI, Elsevier
and the ING Center.
Co-Chair, Summer Educators'
Conference, Chicago, IL 2006, (with R. Krishnan and Michael Levy).
Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA,
March
2005 (with M. Levy).
Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA,
February
2004 (with M. Levy).
Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA,
November
2002 (with M. Levy).
Co-Chair, American Marketing Association Doctoral Consortium, Coral Gables, June 2001
(with A.
Parasuraman and A. Sharma).
Co-Chair, Serving Customers and
Consumers Effectively in the 21st Century: Emerging Issues and
Solutions,"
Marketing Science Institute Conference, Coral
Gables, FL,
December 1998 (with
A.
Parasuraman).
Co-Chair, Winter Educators'
Conference, Austin, Texas, 1998, (with Connie Pechmann).
Co-Chair, National Conference
of the Academy of Marketing Science, Miami, Florida,
1993
(with M. Levy).
Professional Association Offices Held
Academic Council, VP- Research
& Conferences, American Marketing Association (1999-2001)
VP – Development, Academy of
Marketing Science (2000-2002)
AMA Retailing SIG, Conferences
Workshop Coordinator, American
Marketing Association, 1993-1994.
Professional Awards Panels
Member, 2008 AMA Summer Conference
Best Paper Award Blue Ribbon Panel
Ad-hoc Reviewer/Member, Marketing Science Institute Research
Review Committee, 2007.
Member, 2007 Levy-Weitz
Dissertation Proposal Award Committee.
Reviewer, 2007 Sherwin-Williams Distinguished Teaching Award, Society
for Marketing
Advances.
Member, 2007 JR/CSL Best Paper
Award Panel
Member, 2006 AMS/ACRA
Conference Best Paper Award Panel
2004 AMS Distinguished Fellow
Selection Committee Chair
Member, 2004 AMA Winter Conference
Best Paper Award Blue Ribbon Panel
Member, 2003 AMS/ACRA
Conference Best Paper Award Panel
Review Boards
Executive Board, Journal of Retailing, 2001-2007.
Editorial Review Board, Journal of the Academy of Marketing
Science, 1989-2000, 2005-Present.
Editorial Review Board, Journal of Marketing, 1996-2002, 2003-2005,
2008-present.
Editorial Review Board, Journal of Retailing, 1995-2001,
2007-present
Editorial Review Board, Journal of Public Policy and Marketing,
1992-present.
Editorial Review Board, Journal of Interactive Marketing, 2005-Present.
Editorial Review Board, Journal of Business Research, 2005-Present.
Editorial Review Board, International Journal of Internet Marketing and Advertising, 2003-Present.
Editorial Review Board, Journal of Relationship Marketing, 2005-Present.
Editorial Review Board, Journal of Product and Brand Management
(previously Pricing Strategy &
Practice: An International Journal),
1994-2005 (still on advisory board).
Editorial Review Board, Journal of World Business, 1996-1998
(formerly Columbia Journal of World
Business).
TEACHING INTERESTS
e-Commerce and Direct
Marketing, Global Marketing, Pricing, Marketing Research, Fundamentals of
Marketing, and Retailing.
BOOKS
"Marketing Research," 1st Edition, Boston, MA:
Houghton Mifflin Company, (with A. Parasuraman
and R. Krishnan), Copyright: 2004.
"Marketing Research," 2nd Edition, Boston, MA:
Houghton Mifflin Company, (with A. Parasuraman
and R. Krishnan), Copyright: 2007.
“Marketing,” 1st Edition, Burr Ridge, IL:
McGraw-Hill/Irwin (with Michael Levy),
(published
February 2007 with 2008 copyright).
“M-Series: Marketing,” 1st Edition, Burr Ridge, IL:
McGraw-Hill/Irwin (with Michael Levy),
(Published
January 2008 with 2009 copyright).
“Marketing,” 1st Canadian Edition, Burr
Ridge, IL: McGraw-Hill/Irwin
(with Michael Levy, Ajax
Persaud and Shirley Lichti), (2009 copyright).
JOURNAL PUBLICATIONS
1.
Arnold,
Todd, Robert W. Palmatier, Dhruv Grewal and Arun Sharma (2008),
“Understanding the Store Manager’s Influence on Retail Performance,” Journal of Retailing.
2.
Grewal, Dhruv, Gopal Iyer, Wagner Kamakura, Anuj Mehrotra and
Arun Sharma (2008),"Efficiency of Marketing Processes: A Conceptual and
Empirical Examination," Journal of
the Academy of Marketing Science.
3.
Grewal, Dhruv, Anne Roggeveen and Michael Tsiros (2008),
“Compensation as a Service Recovery Strategy: When Does it work?,” (with Michael Tsiros
and Anne Roggeveen). Journal of Retailing.
4.
Gauri, Dinesh K., Minakshi Trivedi and Dhruv Grewal (2008),
“Understanding the Determinants of Retail Strategy,” Journal of Retailing.
5.
Grewal, Dhruv and Michael Levy (2007), “Retailing
Research: Past, Present and Future,” Journal
of Retailing, 83 (4), 447-464.
6.
Grewal, Dhruv
and Michael Levy (2007), “Passing the Baton, Journal of Retailing 2001 to 2007,”
Journal of Retailing,
83 (4), 371-372. Editorial.
7.
Palmatier, Robert W, Rajiv
Dant and Dhruv Grewal (2007), “A Longitudinal Analysis of Theoretical
Perspectives of Interorganizational Relationship
Performance,” (with Robert W. Palmatier and Rajiv Dant), Journal of Marketing, 71 (October), 172-194.
8.
Levy, Michael and Dhruv Grewal (2007),
“Publishing Perspectives from the Editors,” Journal of Retailing, 83 (3), 247-252. (Editorial)
9.
Zhen Zhu, Cheryl Nakata, K. Sivakumar and
Dhruv Grewal (2007), Self-Service Technology Effectiveness: The Roles of
Interactivity, Comparative Information, and Individual Differences on
Perceived Control and Interface Evaluation,” Journal of the Academy
of Marketing Science,
35 (4), 492-506.
10.
Grewal, Dhruv, Gopalkrishnan
Iyer, Jerry Gotlieb and Michael Levy (2007), "Developing a Deeper
Understanding of Post-Purchase Perceived Risk and Repeat Purchase Behavioral
Intentions in a Service Setting," Journal
of the Academy of Marketing Science. , 35 (2), 250-258.
11.
Estelami, Hooman, Dhruv Grewal and Anne L. Roggeveen (2007), “The Effect of
Policy Restrictions on Consumer Reactions to Price-Matching Guarantees,” Journal of the Academy of Marketing
Science, 35 (2), 208-219.
12.
Kukar-Kinney, Monika and Dhruv
Grewal (2007), “Comparison of Consumer Reactions to Price-Matching Guarantees
in Internet and Bricks-and-Mortar Retail Environments,” Journal of the Academy
of Marketing Science,
35 (2), 197-207.
13.
Dutta, Sujay, Abhijit Biswas
and Dhruv Grewal (2007), "Low Price Signal Default: An Empirical
Investigation with Low-Price Guarantees," Journal of the Academy
of Marketing Science,
35 (1), 76-88.
14.
Seiders,
Kathleen, Glenn B. Voss, Andrea L. Godfrey and Dhruv
Grewal (2007), “SERVCON: A Multidimensional Scale for Measuring Perceptions
of Service Convenience,” Journal of the
Academy of Marketing Science, 35 (1),
144-156.
15.
Bolton, Ruth N., Dhruv Grewal and Michael Levy (2007), “Six Strategies for
competing through services: An agenda for future research,” Journal of Retailing, 83 (1), 1-4. (Editorial)
16.
Neslin, Scott A., Dhruv Grewal,
Robert Leghorn, Venkatesh Shankar, Miriji L. Teerling, Jacquelyn S. Thomas and Peter C. Verhoef (2006), “Challenges and Opportunities in Multi-Channel Customer
Management,” Journal of Services Research,
9 (2), 95-112.
17.
Palmatier, Robert, Rajiv Dant,
Dhruv Grewal and Kenneth Evans (2006), “A Meta-Analysis on the Antecedents
and Consequences of Relationship Marketing Mediators: Insight into Key
Moderators,” Journal of Marketing, 70 (October), 136-153. Reprinted: Palmatier, Robert W., Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans (2007), “Factors Influencing the
Effectiveness of Relationship Marketing: A Meta-Analysis,” RAM: Recherche et
Applications en Marketing, (In French) Volume 22 (Issue 1), 79-103.
18.
Roggeveen, Anne, Dhruv Grewal and Jerry Gotlieb (2006), “Does the Frame of a
Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” Journal of
Consumer Research, 33 (June), 115-122.
19.
Lindsey-Mullikin, Joan and Dhruv
Grewal (2006), “Market Price Variation: The Availability of Internet Market
Information,” Journal of the Academy of Marketing Science, 34 (2),
236-243.
20.
Grewal, Dhruv and Joan
Lindsey-Mullikin (2006), “The Moderating Role of the
Price Frame on the Effects of Price Range and Number of Competitors on Consumers’
Search Intentions,” Journal of the Academy of Marketing Science, 34 (1), 55-62.
21.
Chandrashekaran, Rajesh and
Dhruv Grewal (2006), “Anchoring Effects of Advertised Reference Price and Sale Price: The Moderating
Role of Saving Presentation Format,” Journal
of Business Research, 59 (October), 1063-1071.
22.
Harris, Katherine E., Dhruv
Grewal, Lois A. Mohr and Kenneth L. Bernhardt (2006), “Consumer Responses to
Service Recovery Strategies: The Moderating Role of Online versus Offline
Environment,” Journal of Business
Research, 59 (April), 425-431.
23.
Kukar-Kinney, Monika and Dhruv
Grewal (2006), “Consumer Willingness to Claim a Price-Matching Refund: A Look
into the Process,” Journal of Business
Research, 59, 11-18.
24.
Seiders,
Kathleen, Glenn Voss, Dhruv Grewal and Andrea Godfrey (2005), “Do Satisfied Customers Buy
More?
Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 69 (October),
26-43.
25.
Levy, Michael, Dhruv Grewal, Robert A. Peterson and Bob Connolly (2005), “The
Big Middle,” Journal of Retailing, (Editorial),
81 (2), 83-88. Reprinted in 2006 in International
Retail and Marketing Review, 12 (June) 38-45.
26.
Miyazaki, Anthony, Dhruv Grewal, and
Ronald C. Goodstein (2005), “The Effect of Multiple Extrinsic Cues on Quality
Perceptions: A Matter of Consistency,” Journal of Consumer Research,
32 (June), 146-153.
27.
Grewal, Dhruv, Michael
Levy, and Donald Lehmann (2004), “Retail Branding and
Loyalty: An Overview,” Journal of
Retailing, 80 (4), ix-xii. (Editorial).
28.
Levy, Michael, Dhruv Grewal, Praveen Kopalle
and James Hess (2004), “Emerging
trends in retail pricing practice: implications for research,” Journal of Retailing, 80(3), xiii-xxi
(Editorial). Reprinted in 2007 in International
Retail and Marketing Review, 3 (May) 1-14.
29.
Grewal, Dhruv, David Hardesty and
Gopalkrishnan Iyer (2004), “The Effects of Buyer Identification and Purchase
Timing on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase
Intentions,” Journal of Interactive
Marketing, 18 (4), 87-100.
30.
Gotlieb, Jerry, Dhruv Grewal, Michael
Levy and Joan Lindsey-Mullikin (2004), “An Examination of
Moderators of the Effects of Customers’ Evaluation of Employee Courtesy on
Attitude Toward the Service Firm,” Journal
of Applied Social Psychology, 34 (April), 825-847.
31.
Grewal, Dhruv, Gopalkrishnan R.
Iyer and Michael Levy (2004),
“Internet Retailing: Enablers, Limiters and Market Consequences,” Journal of Business Research, 57 (7), 703-713.
32.
Compeau, Larry, Joan Lindsey-Mullikin, Dhruv Grewal
and Ross Petty, (2004) “An Analysis of Consumers’ Interpretations of the
Semantic Phrases Found in Comparative Price Advertisements,” Journal
of Consumer Affairs, 38 (Summer), 178-187.
33.
Grewal, Dhruv
Joan Lindsey-Mullikin, and Jeanne Munger
(2003), “Loyalty in e-Tailing: A
Conceptual Framework,” Journal
of Relationship Marketing, 2 (3/4), 31-49. Reprinted in Customer Relationship Marketing in
Electronic Markets (2003), Gopalkrishnan R. Iyer and David Bejou (Editors), Hawthorne Press Inc, 31-50.
34.
Montoya-Weiss,
Mitzi, Glenn Voss and Dhruv Grewal (2003), “Determinants of Online Channel
Use and Overall Satisfaction with a Relational, Multichannel Service Provider”,
Journal of the Academy of Marketing
Science, 31 (Fall), 448-458. Prior version of this paper received the
Best Paper Award, Technology Track, Summer AMA 2000.
Version of this was also published as a 2003 Marketing Science Institute
Report.
35.
Grewal, Dhruv,
Gopalkrishnan R. Iyer, R. Krishnan and Arun Sharma (2003), “The Internet and
the Price-Value-Loyalty Chain,” Journal
of Business Research, 56 (May), 391-398.
36.
Grewal, Dhruv,
Julie Baker, Michael Levy and Glenn
Voss (2003), “Wait Expectations, Store Atmosphere and Store
Patronage Intentions” Journal of Retailing, 79 (4), 259-268. Stanley C.
Hollander Best Retailing
Paper, Academy
of Marketing Science 2002. M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002.
37.
Chandrashekaran, Rajesh and Dhruv Grewal (2003), “Assimilation
of Advertised Reference Prices: The Moderating Role of Involvement.” Journal
of Retailing, 79 (1), 53-62.
38.
Grewal, Dhruv,
Jeanne Munger, Gopalkrishnan R.
Iyer and Michael Levy (2003), “The
Influence of Internet-Retailing Factors on Price Expectations,” Psychology
& Marketing, 20
(June), 477-493.
39.
Iyer, Gopalkrishnan R., Anthony D. Miyazaki, Dhruv
Grewal and Maria Giordano (2002), “Linking Web-Based Segmentation to Pricing
Tactics,” Journal of Product & Brand Management, 11 (4/5), 288-302.
40.
Compeau,
Larry D., Dhruv Grewal and Rajesh Chandrashekaran (2002), “Comparative Price
Advertising: Believe It or Not,” Journal of Consumer Affairs, 36 (Winter), 284-294. Best Paper Award, Pricing Track, Winter American Marketing Association
2001.
41.
Berry,
Leonard, Kathleen Seiders and Dhruv Grewal (2002), “Understanding Service
Convenience,” Journal of Marketing,
66 (July), 1-17. Best Services Paper
Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003.
42.
Baker, Julie, A. Parasuraman, Dhruv Grewal and
Glenn Voss (2002), “The Influence of Multiple Store Environment Cues on
Perceived Merchandise Value and Patronage Intentions,” Journal of Marketing, 66 (April), 120-141.
43.
Grewal, Dhruv,
Michael Levy and Greg W. Marshall
(2002), “Personal Selling in Retail Settings: How Does the Internet and
Related Technologies Enable and Limit Successful Selling? Journal
of Marketing Management 18 (3-4) April 2002, pp. 301-316.
44.
Levy, Michael
and Dhruv Grewal (2001), “Editorial: Passing the Baton,” Journal of Retailing,
77 (Winter)
429-434. (Editorial).
45.
Sharma, Arun,
R. Krishnan and Dhruv Grewal (2001), “Value Creation in Markets: A Critical
Area of Focus for Business-to-Business Markets.” Industrial Marketing Management, 30 (4), 391-402.
46.
Munger, Jeanne L. and Dhruv Grewal (2001), “The Effects
of Alternative Price Promotional Methods on Consumers’ Product Evaluations
and Purchase Intentions.” Journal of
Product and Brand Management, 10
(3), 185-197.
47.
Levy, Michael
and Dhruv Grewal (2000), “Supply Chain Management in a Networked
Environment,” Journal of Retailing, 76 (4), 415-429. (Editorial).
48.
Sirgy, M. Joseph, Dhruv
Grewal and Tamara Mangleburg (2000), "Retail Environment,
Self-Congruity, and Retail Patronage: An Integrative Model and a Research
Agenda," Journal of Business
Research, 49 (2), 127-138.
49.
Parasuraman, A.
and Dhruv Grewal (2000), “Serving Customers and Consumers Effectively in the
21st Century: An Overview,” Journal
of the Academy
of Marketing Science, 28 (Winter),
9-16. (Editorial).
50.
Parasuraman, A. and Dhruv Grewal (2000), “The
Impact of Technology on the Quality-Value-Loyalty Chain: An Agenda for Future
Research,” Journal of the Academy of Marketing Science, 28 (Winter),
168-174.
51.
Grewal, Dhruv,
Jerry Gotlieb and Howard
Marmorstein (2000), "The Moderating Effects of Contextual Cues on the
Relationship Between Price and Post-Purchase Perceived Quality," Journal of Business & Psychology,
14 (Summer), 579-591.
52.
Grewal, Dhruv,
Arun Sharma, Anuj Mehrotra and Michael Levy (1999), "Planning Merchandising
Decisions Efficiently by Disaggregating Sales to Account for Regional and
Product Assortment Differences," Journal
of Retailing, 75 (3), 405-424.
53.
Grewal, Dhruv
and Larry D. Compeau (1999), "Pricing and Public Policy: An Overview and
A Research Agenda," Journal of
Public Policy & Marketing, 18 (Spring), 3-11. (Editorial).
54.
Lassar, Walfried,
M., Dhruv Grewal and Howard Marmorstein (1999), "Consumer Responses to the
timing of Product Breakdowns in the Presence of Manufacturers’ Warranties," Journal of Business & Psychology, 14 (Winter),
355-371.
55.
Voss, Glenn, A. Parasuraman and Dhruv Grewal (1998),
"The Role of Price and Quality Perceptions in Prepurchase
and Postpurchase Evaluation of Services," Journal of Marketing, 62 (October),
46-61.
56.
Compeau, Larry D. and Dhruv Grewal (1998), "Comparative
Price Advertising: An Integrative Review," Journal of Public Policy & Marketing, 17 (Fall), 257-274.
57.
Grewal, Dhruv,
R. Krishnan, Julie Baker and Norm
Borin (1998), "The Effect of Store Name, Brand Name and Price Discounts
on Consumers’ Evaluations and Purchase Intentions, "Journal of Retailing, 74 (Fall), 331-353.
58.
Grewal, Dhruv,
Kent B. Monroe and R.
Krishnan (1998), "The Effects of Price Comparison Advertising on Buyers'
Perceptions of Acquisition Value and Transaction Value," Journal of Marketing,
62 (April), 46-60. Version of this was
also published as a 1996 Marketing
Science Institute Report.
59.
Lassar, Walfried,
Valerie S. Folkes, Dhruv Grewal and Carolyn Costley (1998), "Consumer Affective Reactions to
Product Problems when the Timing of warranty expiration varies," Journal of Business Research, 42
(July), 265-271. Honorable Mention, Conference on Affect, University of California,
Riverside
1995.
60.
Compeau, Larry D., Dhruv Grewal and Kent B. Monroe
(1998), "The Role of Prior Affect and Sensory Cues on Consumers'
Affective and Cognitive Responses and Overall Perceptions of Quality," Journal of Business Research, 42
(July), 295-309.
61.
Mangleburg, Tamara, M. Joseph Sirgy, Dhruv Grewal, Danny Axsom,
Maria Hatzios, C. B. Claiborne and Trina Bogle (1998), "The Moderating Effect of Prior
Experience in Consumers' Use of User-Image Based Versus Utilitarian Cues in
Brand Attitude," Journal of
Business & Psychology, 13 (Fall) 101-113.
62.
Grewal, Dhruv,
Sukumar Kavanoor, Edward
F. Fern, Carolyn Costley, and James Barnes (1997),
"Comparative Advertising: A Meta-Analysis of the Empirical
Evidence," Journal of Marketing,
61 (October). 1-15. Lead Article. Reprinted in 1998:
Publicité comparative
versus non comparative : une méta-analyse, Recherche et Applications en. Marketing,
13, 2, 73-94.
63.
Sirgy, M. Joseph, Dhruv
Grewal, Tamara F. Mangleburg, Jae-ok Park, Kye-Sung
Chon, C. B. Claiborne, J. S. Johar and Harold Berkman (1997),
"Direct Versus Indirect Measures of Self-Image Congruence," Journal of the Academy
of Marketing Science, 25 (3), 229-241.
64.
Mangleburg, Tamara F., Dhruv Grewal and Terry Bristol
(1997), "Adolescents' Use of Product Labels, Gender and
Socialization," Journal of
Consumer Affairs, 31 (2), 53-70.
65.
Paun, Dorothy, Larry
Compeau and Dhruv Grewal (1997), "The Objectives for Pricing Strategies
in International Countertrade: When Selling is Buying," Journal
of Public Policy & Marketing. 15 (Spring), 69-83.
66.
Kavanoor, Sukumar, Dhruv Grewal and Jeff Blodgett (1997), "Ads
Promoting OTC Medications: The Effect of Ad Format and Credibility on
Beliefs, Attitudes and Purchase Intentions,” Journal of Business Research, 40 (November), 219-228.
67.
Stone-Romero, Eugene, Diana L. Stone and Dhruv Grewal
(1997), "A Multi-Dimensional Scale of Product Quality," Journal of Quality Management, 2 (1),
87-111.
68.
Pillai, Rajnandini,
Susan Stites-Doe, Dhruv Grewal and James R. Meindl (1997), "Winning Charisma and Losing the
Presidential Election," Journal of
Applied Social Psychology, 19 (October), 1716-1726.
69.
Grewal, Dhruv,
Howard Marmorstein and Arun Sharma (1996), "Communicating Price
Information through Semantic Cues: The Effects of Situation and Discount
Size," Journal of Consumer
Research, 23 (September), 148-155.
70.
Grewal, Dhruv
and Walter Zinn (1996), "Pricing Products in
Inflationary Markets: The Combined
Effect of Inflation and Interest Rates On Consumer and Firm Behavior," Pricing Strategy & Practice: An
International Journal, 4 (1), 4-16,
71.
Sharma, Arun,
Dhruv Grewal and Michael Levy
(1995), "The Customer Satisfaction/Logistics Interface," Journal of Business Logistics, 16 (2),
1-21.
72.
Grewal, Dhruv
(1995), "Product Quality Expectations:
Towards An Understanding of Their Antecedents and Consequences," Journal of Business and Psychology, 9
(Spring), 225-240.
73.
Grewal, Dhruv
and Howard Marmorstein (1994), "Market Price Variation, Perceived Price
Variation and Consumers' Price Search Decisions for Durable Goods," Journal of Consumer Research, 21
(December), 453-460.
74.
Grewal, Dhruv,
Jerry Gotlieb and Howard
Marmorstein (1994), "The Moderating Effects of Message Framing and
Source Credibility on the Price-perceived Risk Relationship," Journal of Consumer Research, 21
(June), 145-153.
75.
Compeau, Larry D., Dhruv Grewal and Diana S. Grewal
(1994), "Adjudicating Claims of Deceptive Advertised Reference
Prices: The Use of Empirical
Evidence," Journal of Public
Policy & Marketing, 14 (Fall), 52-62.
76.
Compeau, Larry D. and Dhruv Grewal (1994),
"Adding Value by Effectively Communicating Price Deals: Does it Matter How You Phrase It?" Pricing Strategy & Practice: An International Journal, 2 (2), 28-36.
77.
Gotlieb, Jerry B., Dhruv Grewal and Stephen W. Brown
(1994), "Consumer Satisfaction and Perceived Quality: Complementary or Divergent
Constructs?" Journal of Applied Psychology, 79 (6), 875-885.
78.
Baker, Julie,
Dhruv Grewal and A. Parasuraman (1994), "The Influence of Store
Environment on Quality Inferences and Store Image," Journal of the Academy of Marketing
Science, 22 (4), 328-339. Reprinted in Managing Services Marketing, 4th edition,
John E.G. Bateson and K. Douglas Hoffman, Fort Worth, TX:
Dryden Press (1999). This
article was abstracted as “The effect of store atmosphere on customer quality perceptions and
store image,” Stores. New York:
Jul 1995. Vol. 77, Iss. 7; p. RR5 (1 page).
79.
Grewal, Dhruv
and Julie Baker (1994), "Do Retail Store Environmental Factors Affect
Consumers' Price Acceptability? An Empirical Examination," International Journal of Research in
Marketing, 11, 107-115.
80.
Grewal, Dhruv,
Diana S. Grewal and Larry D. Compeau (1993), "States' Crackdown on
Deceptive Price Advertising: Retail
and Public Policy Implications," Pricing
Strategy & Practice: An
International Journal, 1 (2), 33-40.
81.
Marmorstein, Howard, Dhruv Grewal and Raymond P. H. Fishe (1992) "The Value of Time Spent in
Price-Comparison Shopping: Survey and Experimental Evidence," Journal of Consumer Research, 19
(June), 52-61.
82.
Grewal, Dhruv
and Larry D. Compeau (1992), "Comparative Price Advertising: Informative or Deceptive?" Journal of Public Policy and Marketing,
11 (Spring), 52-62.
83.
Ozanne, Julie L., Merrie Brucks and Dhruv Grewal
(1992), "A Study of Information Search Behavior During
the Categorization of New Products," Journal
of Consumer Research, 18 (March), 452-463.
84.
Baker, Julie,
Dhruv Grewal and Michael Levy
(1992), "An Experimental Approach to Making Retail Store Environmental
Decisions," Journal of Retailing,
68 (Winter) 445-460. This article was abstracted as “Using experiments to make store environment
decisions,” Stores.
New York:
Oct 1993. Vol. 75, Issue. 10; p. RR6 (2 pages).
85.
Grewal, Dhruv
and Diana S. Grewal (1991), "Pricing Responsibility: The Retailer or the State?" Journal of the Academy of Marketing
Science, 19 (Summer), 276-277.
86.
Grewal, Dhruv
and Arun Sharma (1991), "The Effect of Salesforce
Behavior on Customer Satisfaction: An
Interactive Framework," Journal of
Personal Selling and Sales Management, 11 (3), 13-23. This article was
abstracted in The Selling Advantage,
4 (May), 1982, 1-2.
87.
Dodds, William B., Kent B.
Monroe and Dhruv Grewal (1991), "Effects of Price, Brand, and Store
Information on Buyers' Product Evaluations," Journal of Marketing Research, 28 (August), 307-19.
88.
Fern, Edward F., Ramon A. Avila and Dhruv Grewal
(1989), "Salesforce Turnover: Those Who Left and Those Who Stayed," Industrial Marketing Management, 18
(February), 1-9.
89.
Samli, A. Coskun, Dhruv Grewal and Sanjeev
K. Mathur (1988), "International Industrial
Buyer Behavior: An Exploration and a
Proposed Model," Journal of the Academy of Marketing Science, 16 (2), 19-29.
OTHER PUBLICATIONS
1. Palmatier, Robert W., Rajiv P. Dant, and Dhruv Grewal (2007), “Theoretical Perspectives of Interorganizational
Relationship Performance,” Marketing Science Institute (MSI)
Report, Paper # 07-500, 1-37, URL: http://www.msi.org/publications/publication.cfm?pub=1203
2. Grewal, Dhruv and Larry Compeau
(2006), “Consumer Responses to Price and Its Contextual Information Cues: A
Synthesis of Past Research, a Conceptual Framework, and Avenues for Further
Research,” Review of Marketing Research,
Volume 3, Naresh Malhotra (ed.), M.E. Sharpe.
3. Grewal, Dhruv, Michael Levy,
R. Krishnan and Jeanne Munger (2006),
“Retail Success and Key Drivers,” Retailing
in the 21st Century: Current and Future Trends, Manfred Krafft and Murali
Mantrala (editors), New York:
Springer Berlin Heidelberg, 13-26.
4. Robert Palmatier, Rajiv Dant, Dhruv Grewal and Kenneth
Evans (2005), “Leveraging Relationship Marketing Strategies for Better
Performance: A Meta-analysis, Marketing Science Institute 05-115. (Version published JM 2006).
5.
Seiders,
Kathleen, Glenn Voss, Dhruv Grewal and Andrea Godfrey (2005), “Do Satisfied Customers Buy
More?” Marketing Science
Institute 05-114. (Version published JM 2005).
6. Estelami, Hooman, Dhruv Grewal and Anne
Roggeveen (2004), “The Effects of Retailer Reputation and
Responses on Postpurchase Consumer Reactions to
Price-Matching Guarantees, Marketing
Science Institute Report
No. 04-113, Issue 3, 27047. (Version to be published JAMS 2007).
7.
Ailawadi,
Kusum L., Rajiv P. Dant, and Dhruv Grewal (2004), “The Difference Between
Perceptual and Objective Performance Measures: An Empirical Analysis,” Marketing Science Institute Report, No.
04-103 (25 pages).
8.
Montoya-Weiss, Mitzi, Glenn B. Voss, and
Dhruv Grewal (2003), “Online
Channel Use and Satisfaction in a Multi-channel Service Context,” Marketing Science Institute Report, No.
03-107 (17 pages). (Version published JAMS 2003).
9.
Grewal, Dhruv
(2003), “Marketing Is All About Creating Value: 8 Key Rules,” Inside
the Mind of Textbook Marketing, Boston, MA:
Aspatore Inc.
10. Levy, Michael and Dhruv Grewal (2002), “Manager’s
Journal: So Long, Kmart Shoppers,” Wall Street Journal, New York, January 28,
Eastern Edition, A14.
11. Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1996),
"The Effects of Price Comparison Advertising on Buyers' Perceptions of
Acquisition Value and Transaction Value," Marketing Science Institute Working Paper Series 96-103, Boston, MA:
Marketing Science Institute. (Version published JM 1998).
12. Samli, A. Coskun, Dhruv Grewal
and Mary K. Ericksen (1994), "Importance of
Product Information Cues to Global Marketing," in Global Marketing: Perspectives
and Cases, Salah S. Hassan and Roger D.
Blackwell (eds.), Dryden Press, 230-249.
WORK IN PROGRESS (working
papers available for some of these projects)
1.
“Retail Price Accuracy: A Re-Inquiry,” (with
Ronald C. Goodstein, Anthony Miyazaki, David Hardesty and Praveen Kopalle). Working
Paper. Work in progress.
2.
“When Positive Is Painful: Aversion to
Mood Transitioning as an Explanation for the Avoidance of Positive Hedonic
Stimuli,” (with Nancy M. Puccinelli), Working
Paper.
Additional Data Being
Collected.
3.
An Empirical Analysis “Co-Creating Service Recovery,”
(With Anne Roggeveen and Michael Tsiros). Working Paper. Additional Data
Being Collected.
4.
“What, When, And How Much To
Cross-Sell?: Optimizing Multicategory
Catalog Mailing" (with V. Kumar and
Morris George). Working paper. In the
Review Process.
5.
“The Difference Between Perceptual and Objective
Performance Measures: An Empirical Analysis,” (with Kusum
L. Ailawadi and Rajiv Dant). Working paper.
In the Review Process.
6.
“Impact of Sales Manager
Capabilities on Business Performance: A Social Capital Theory
Perspective (with Namwoon
Kim, Arun Sharma, and Rajendra K. Srivastava). Working Paper. In the
Review Process.
7.
“How Cue Congruity Affects
Consumer Perceptions of Price Matching Guarantees and Post-Purchase
Behavior,” (with Anne Roggeveen and Ronald Goodstein), Working paper.
8.
“Fix It Or Leave
It: Customer Expectation, Intentions, And Reactions In Technology-Based
Self-Service Failure And Recovery,” (with Zhen Zhu,
Cheryl Nakata, and K. Sivakumar). Work in progress.
9.
“When Left is Right and Right Maybe Wrong,” (with
Rajneesh Suri and Rajesh Chandrashekaran). Work in progress.
10.
“Fairness through Transparency,” (with Sandra
Rothenberger and Gopalkrishnan Iyer). Work in progress.
11.
“Relationship Marketing Dynamics,” (with Rob
Palmatier, Rajiv Dant and Mark Houston). Working Paper. In the Review Process.
12.
“Combining
Sequential Information From Multiple Sources: A Belief Updating Perspective,”
(with Dipayan Biswas and Anne Roggeveen). Work in progress.
13.
“Entrepreneurial Orientation, Market Knowledge
Resources, and E-Service Performance: A Conceptual Framework and Research
Propositions,” (with Rajshekhar (Raj)
G. Javalgia and Lori Radulovich), working paper. In the Review Process.
14.
“Customer
Experience Management: Retail Insights and Research Avenues,” (with Michael
Levy and V. Kumar).
15.
“Customer Experience Management in Retailing: Understanding the Buying
Process,” (with Nancy Puccinelli, Ronald C. Goodstein, Rob
Price, Priya Raghubir, and David Stewart).
Working Paper. In
the Review Process.
16. “Consumer Decision Making for Sequential Experiential Products: Does the
Product Serial Position Matter?” (with Dipayan Biswas and Anne Roggeveen). Working
Paper. In the
Review Process.
17. “The
Value of Knowing What Customers Really Want: Retail
Associate Interpersonal Sensitivity as an Environmental Cue,” (with Nancy M. Puccinelli, Susan A. Andrzejewski, Ereni Markos, and Tracy Noga). Working Paper.
WORK IN PROGRESS (data
collected and projects in progress)
1.
“Semantic Cues and Risk Perceptions:
Moderating Roles of Location, Usage and Motivation” (with Joan
Lindsey-Mullikin). Two studies completed.
2.
“Color of the Price: Gender Differences,”
(with Rajesh Chandrashekaran and
Raj Suri), (preliminary data collected and being analyzed).
3.
“Customer Service Time as a Determinant of
Store Patronage,” (with Howard Marmorstein, Anne Roggeveen and Praveen
Kopalle), Work in Progress (model developed, one experimental study completed,
2nd study designed).
4.
“Meta-Analysis: Mood and Consumer Behavior,
(with Nancy M. Puccinelli, Susan A. Andrzejewski),
data collection in process.
5.
“Meta-Analysis: Regulatory Focus, (with Anne
Roggeveen, Nancy M. Puccinelli, Susan A.
Andrzejewski), data collection in process.
6.
“CRM,” (with Sandra Rothenberger and Gopalkrishnan Iyer). Data being
analyzed.
7.
“Building Customer Relationships through
Service Strategies: Bricks, Clicks & Bricks & Clicks,” (with Joan
Lindsey-Mullikin and R. Krishnan). In progress.
CASES
- Carpet-Pro Solutions (A &B) (with Jeanne Munger) -- Used in 1-Year MBA Babson
Consortium Program, and Lucent Program.
- Staples.Com (with Jeanne
Munger).
- Used in e-commerce class at Babson and 1-year MBA.
- eBay.Com
(with Jeanne Munger).
- Used in e-commerce class at Babson, 1-Year MBA,
Babson Consortium Program.
- Sports Therapy Case s (A & B) (with Jeanne
Munger).
- Used in Boston University
Class for Physical Therapists.
- Tel-Soft.Com
(with Jeanne Munger).
- Used in Lucent Masters Program at Babson College and 1-Year MBA Program.
- Insurance-XYZ.Com (with Jeanne Munger). Adapted version of Tel-Soft.Com. Case
used in SEE Met-Life Program.
- Staples, in Fulfillment in E-Business (2001), Edited by Petra Schuber, Ralf Wolfle and
Walter Dettling, Germany: Hanser,
239-252 (Case is published in German) (case is with J. P. Jeannet, W.
Caleb McCann and Martha Lanning).
- Reebok in Fulfillment in E-Business (2001), Edited by Petra Schuber, Ralf Wolfle and
Walter Dettling, Germany: Hanser,
217-226 (Case is published in German) (case is with J. P. Jeannet, W.
Caleb McCann and Martha Lanning).
- Tonernow in Fulfillment in E-Business (2001), Edited by Petra Schuber,
Ralf Wolfle and Walter Dettling,
Germany: Hanser, 227-237 (Case is published in
German) (case is with J. P. Jeannet, W. Caleb McCann and Martha
Lanning).
- Zerco Battery
Case (with Jeanne Munger). Case used in IMC-2 Classes at Babson College (Fall
2001, Spring 2002, Summer 2004).
- Zerco Cellular Batter
Case (with Jeanne Munger).
Adapted version of Zerco Battery Case.
Case used in Ericsson exec-ed program and
Lucent MS Program.
- Z-Battery.Com (with Jeanne
Munger). Online
adaptation of the Zerco Battery case used in
e-commerce class at Babson
College.
- Emergin (with Kathi Overby). Case pertains to the change and
evaluation of website. Used in
e-commerce class Babson college.
- Grewal, Dhruv
(1988), "Coke Tries to Counter the Pepsi Challenge", in Business Strategy and Policy, 2nd
edition, eds. Garry D. Smith, Danny R. Arnold, and Bobby G. Bizzell, Boston, MA:
Houghton Mifflin Company, 474-497.
- Reprinted in Marketing
Management: Knowledge and Skills, 2nd edition, eds. J. Paul Peter
and James Donnelly, Homewood,
IL: Business Publications Inc./Irwin, 1988, 756-780.
- Reprinted in Marketing
Management: Knowledge and Skills,
3rd edition, eds. J. Paul Peter and James Donnelly, Homewood, IL: Business Publications Inc./Irwin, 1992, 778-801.
- Reprinted in Marketing
Management: Knowledge and Skills,
4th edition, eds. J. Paul Peter and James Donnelly, Homewood, IL: Business Publications Inc./Irwin, 1995, 702-722.
EDITED PROCEEDINGS
Grewal, Dhruv, Michael Levy and R. Krishnan (2006), Benchmarking Marketing’s Future, Chicago, IL:
American Marketing Association (on a CD).
Grewal, Dhruv
and Cornelia Pechmann (1998), Reflections and Future Directions in Marketing, Chicago, IL:
American Marketing Association.
Levy, Michael
and Dhruv Grewal (1993), Developments
in Marketing Science, Vol. XVI, Coral Gables,
FL: Academy of Marketing Science.
DISSERTATION
Grewal,
Dhruv (1989), "The Effect of Intrinsic, Extrinsic Cues
and Reference Prices on Buyers' Perceptions of Quality and Value,"
unpublished dissertation, Virginia Polytechnic Institute and State
University, Blacksburg, Virginia (462 pages). Dissertation Chairman: Kent B. Monroe
PROFESSIONAL
PRESENTATIONS AND PROCEEDING PUBLICATIONS
(co-author’s name in italics if I was not part of the
presentation)
(**Proceeding publication also presented)
1.
“When are
Semantic Price Cues effective in influencing Perceptions of Quality?,” (with Joan Lindsey-Mullikin,” Summer Conference, American
Marketing Association, San Diego,
Ca, 2008.
2.
“Using
Electronic Toolkits to Engage Your Principles of Marketing Students,” AMA
20008 Summer Conference, American
Marketing Association, San Diego,
Ca, 2008.
3.
“Fairness through Transparency,” (with Sandra Rothenberger and
Gopalkrishnan Iyer). 2008 Summer
Conference, American Marketing Association, San Diego, Ca, 2008.
4.
“Pricing Research: Behavioral Insights,” AMA Doctoral
Consortium, University of Missouri 2008
5.
“Customer
Experience Management in Retailing: Understanding the Buying Process,” (with Nancy Puccinelli, Ronald C. Goodstein, Rob Price, Priya
Raghubir, and David Stewart). JR
Retailing Thought Leadership Conference 2008
6.
“Engage
Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning
Environment.” (with Michael Levy), Workshop at George Mason University,
February and May 2008.
7.
“How Cue Congruity Affects Consumer Perceptions of
Price Matching Guarantees and Post-Purchase Behavior,” Academy of Marketing
Science, Vancouver, May 2008 (with Anne
Roggeveen and Ronald Goodstein),
a.
Best Paper Award – Retailing Track (Stan Hollander
Prize).
b.
Best Overall Conference Paper Award (Wayne Delozier Prize).
8.
“Building Customer Relationships through Service Strategies: Bricks,
Clicks & Bricks & Clicks,” (with Joan Lindsey-Mullikin and R. Krishnan), Service Camp, Florida Atlantic University,
February 2008.
9.
“CRM: Complaint Management Strategies,” (with Sandra Rothenberger and
Gopalkrishnan Iyer), Service Camp, Florida
Atlantic University,
February 2008.
10.
"Changing Landscape of Marketing Research and
Customer Value," International Marketing Conference, Great Lakes
Institute of Management, Chennai, December 2007 (with R. Krishnan).
11.
“The Effects of Location of Prices on Product
Evaluation,” Association for Consumer
Research, October 2007, (with Raj
Suri and Rajneesh Chandrashekaran).
12.
“Engage Your Principles of Marketing Students in New
and Fresh Ways in a Changing Learning Environment,”
(with Michael Levy), University of New Haven, (sponsored by AMA Connecticut Chapter and
McGraw-Hill), October 12 2007, (over 15 faculty from New
England attended).
13.
“When Left is Right and Right Maybe Wrong,” Fordham
Pricing Conference, September 2007 (with Rajneesh Suri and Rajesh
Chandrashekaran).
14.
“More efficiency through price transparency,” International Pricing & Marketing
Conference (PRIMA 2007), Innsbruck (Austria),
September
2007 (with Sandra Rothenberger and Gopalkrishnan Iyer).
15.
“Fairness through Transparency,” Fordham
Pricing Conference, September 2007 (with Sandra Rothenberger and
Gopalkrishnan Iyer).
16.
“When Positive
is Painful: Aversion to Mood Transitioning,” Department of Psychology Speaker Series, Northeastern
University, September 2007,
(with Nancy M. Pucinelli (Upton)).
17.
“How Does the Presence of a Guarantee Cue Impact
Evaluations of a Retailer?:
It Depends on Cue Typicality and the Reputation Cue’s Valence,” AMA Summer Educators’ Conference, August 2007, Washington
D.C., (with Anne Roggeveen).
18.
“Fix
It or Leave It: Customers’ Expectation, Intention, and Reactions in
Technology-Based Self-Service Failure and Recovery,” AMA Summer
Educators’ Conference, August 2007, Washington D.C.,
(with Zhen Zhu, Cheryl Nakata, and K. Sivakumar).
a.
This paper was awarded best paper in the Technology and
e-Business Track.
19.
“Combining
Sequential Information From Multiple Sources: A Belief Updating Perspective,”
AMA
Summer Educators’ Conference, August
2007, Washington D.C (with Dipayan
Biswas and Anne Roggeveen).
20.
“Why Write a Textbook: Pro’s & Cons?,” AMA Summer Educators’ Conference, August 2007, Washington
D.C.
21.
“Delivering
Insights: The 3 I’s of Teaching: Integration, Involvement,
and Interaction,” Pre-Conference Workshop, AMA Summer Educators’ Conference, August 2007, Washington D.C.
22.
“Mind Your
Pricing Hues: Demonstrations of the Impact of Price Color on Evaluations,” University of Illinois Pricing Camp, May
2007 (with Raj Suri and Rajesh Chandrashekeran).
23.
“The Effect
of Spatial Presentation of Price on Price Perception,” University of Illinois
Pricing Camp, May 2007 (with Raj
Suri and Rajesh Chandrashekeran).
24.
“Co-Creating Service Recovery,” 2007 Sheth-AMA Doctoral Consortium, Arizona State University,
(with Anne Roggeveen and Michael Tsiros).
25.
“Interactivity in Marketing Foundation Classes,” 2007 Marketing Educators’ Conference,
San Antonio, Texas (with Michael Levy).
26.
“Engage Your Principles of Marketing Students in New
and Fresh Ways in a Changing Learning
Environment,” (with Michael
Levy), Bentley
College, April 2007. (over 25 faculty from New England
attended).
27.
“Engage Your Principles of Marketing Students in New
and Fresh Ways in a Changing Learning
Environment,” (with Michael
Levy), Bryant
College, April 2007.
28.
“The Changing
Learning Environment: Who are Today’s Students?.” NY
McGraw-Hill Conference, 2007, (with Michael Levy), luncheon keynote
speaker.
29.
“Engage Your Principles of Marketing Students in New
and Fresh
Ways,” Web-Ex Presentations,
McGraw-Hill, 2007 (with Michael
Levy), (made a number of presentations over the months of February,
March and April).
30.
“How Cue Congruity Affects Consumer Perceptions,” Association for Consumer Research,
September 2006, (with Anne Roggeveen).
31.
“Journal of
Retailing: The Review Process,” Summer AMA, Chicago, August 2006 (with Michael Levy).
32.
“Environmental
Research: A Research Agenda,” Summer AMA, Chicago, August 2006.
33.
“Behavioral Aspects of Value-Based Pricing,” 19th Annual PriceX Conference, California, June 2006.
34.
“The Journal of Retailing” Sheth-AMA Doctoral Consortium, University of Maryland,
2006 (Michael Levy).
35.
“Self-Service Technology
Effectiveness: The Roles of Comparative Information, Interactivity, and
Individual Differences,” (with Zhen Zhu, Cheryl Nakata, and K.
Sivakumar), Winter AMA,
February 2006.
36.
“Measuring Service Convenience
and Assessing its Influence on Retail Customers,”
(with Kathleen Seiders, Glenn B. Voss, and Andrea L. Godfrey), Winter AMA, February 2006.
37.
“Developing
Effective Service Recovery Strategies: The Role of Explanation and
Compensation,” (with Anne Roggeveen,
and Michael Tsiros), Winter AMA,
February 2006 (presented by Zhen Zhu).
38.
“How Cue
Congruity Affects Consumer Perceptions of Price Matching Guarantees and
Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), University of Houston, February 2006; also “Retail Pricing
Research.”
39.
“How Cue
Congruity Affects Consumer Perceptions of Price Matching Guarantees and
Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), Texas Christian University, February
2006; also “Retail Pricing Research.”
40.
“How Cue
Congruity Affects Consumer Perceptions of Price Matching Guarantees and
Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), Drexel University, January 2006; also “Retail Pricing Research.”
41.
“How Cue
Congruity Affects Consumer Perceptions of Price Matching Guarantees and
Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), University of Massachusetts,
Amherst. November 2005, also “Retail Pricing Research.”
42.
“Retail
Pricing Research,” Fordham Pricing Conference, November 2005.
43.
“Semantic
Price Cues: When are they Effective in Influencing Consumer Perceptions of
Quality,” Fordham Pricing Conference, November 2005 (with Joan
Lindsey-Mullikin).
44.
“The 3 I’s of Teaching: Integration,
Involvement, and Interaction,” Society for Marketing Advances
Distinguished Teach Award Finalist Presentations, November 2005.
45.
“Journal of
Retailing: The Review Process,” Society for Marketing Advances,
November 2005.
46.
“Does the Frame of a
Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” (with Anne
Roggeveen and Jerry Gotlieb), Association for Consumer Research, October 2005.
47.
“Consumer Responses to Service
Recovery Strategies: The Moderating Role of Online versus Offline
Environment,” (with Katherine E. Harris,
Kenneth L. Bernhardt and Lois A. Mohr), Direct
Marketing Educational Conference, October 2005, Atlanta, GA.
48.
“Multi-Channel Management,”
(with Bob
Leghorn, Scott Neslin, Venkatesh Shankar, Marije Teerling, Jacquelyn Thomas and Peter Verhoef),
Customer Relationship
Management Thought Leadership Conference, University of Connecticut
in September, 2005.
49.
Compensation as a Service Recovery Strategy: When Does it
Work?,” (with Michael
Tsiros and Anne Roggeveen),
Virginia Tech, September 2005.
50.
“Meet the Editors Session: The Journal of Retailing”
2005 American Marketing Association Summer Conference, (Michael Levy).
51.
“Retail Pricing Research,” Sheth-AMA Doctoral Consortium, University of Connecticut,
Storrs,
July 2005.
52.
“Meet the Editors Session: The Journal of Retailing” Sheth-AMA Doctoral Consortium, University of Connecticut,
Storrs,
July 2005 (Michael
Levy).
53.
“Developing Winning Retail Marketing and Pricing
Strategies,” 18th
Annual PRICEX Conference,
Chicago,
June 2005.
54.
“Semantic
Price Cues: When are they Effective in Influencing Consumer Perceptions of
Quality,” University of Illinois Pricing Camp, May 2005 (with Joan
Lindsey-Mullikin).
55.
“Meet the Editors Session: The Journal of Retailing”
2005 Academy
of Marketing
Science, (Michael
Levy).
56.
“What Type of Retailer Should Offer a Price
Matching Guarantee?: It Depends on the Fit Between
the Retailer’s Reputational Strategy and the PMG Pricing Tactic,” University
of Illinois Pricing Camp, May 2005 (with Anne L. Roggeveen and Hooman Estelami).
57.
“Retail Success through Value,” L.L. Bean Forum, University
of Southern Maine,
March 2005.
58.
“Meet the Editors Session: The Journal of Retailing”
2005 American Marketing Association Winter, (Michael Levy).
59.
“Does the Frame of a Comparative Ad Moderate the
Effectiveness of Extrinsic Information Cues?,” Babson Research Forum, February 2005
(with Anne L. Roggeveen and Jerry Gotlieb).
60.
“Impact
of Store Manager Capabilities on Business Performance: A Social Capital Theory Perspective (with Namwoon
Kim, Arun Sharma, and Rajendra K. Srivastava), Yale-Marketing
Science Collaboration Conference, December 2004.
61.
“Compensation as a Service Recovery Strategy: When
Does it work?,” (with Michael
Tsiros and Anne Roggeveen).
Ohio State University,
November 2004. “Journal of Retailing:
Research Avenues,” Ohio
State University,
November 2004 (Michael Levy).
62.
“Non-Conscious Processing of Print Ads in Price
Advertisements,” (with Rajesh Chandrashekaran),
2004 Fordham Pricing Conference, October 2004.
63.
“Do Satisfied
Customers Buy More? The Moderating Roles of Convenience and Individual
Characteristics on Repurchase Behavior,” Frontiers in Services, University of Miami, October 2004, (with Kathleen
Seiders, Glenn B. Voss, and Andrea L. Godfrey).
64.
“Self-Service
Technology Effectiveness: The Roles of Interactivity, Comparative
Information, and Individual Differences on Perceived Control and Interface
Evaluation,” Frontiers in Services, University of Miami,
October 2004, (with Zhen Zhu,
Cheryl Nakata, and K. Sivakumar).
65.
“Journal of Retailing: The Process and A Research
Agenda,” American Marketing
Association Summer Educators’ Conference, Boston, August 2004, (Michael Levy).
66.
“Comparison of Consumer
Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar
Retail Environments,” American
Marketing Association Summer Educators’ Conference, Boston, August 2004, (with Monika Kukar-Kinney).
67.
“The Effects of Internet Segment-Based Pricing
Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase
Intentions,” Marketing Science, Holland, June 2004, (with
Gopalkrishnan R. Iyer and David M.
Hardesty).
68.
“How
Compensating Customers After a Service Failure Affects Loyalty Evaluations,” Marketing Science, Holland, June 2004, (Anne Roggeveen and
Michael Tsiros).
69.
“Working with Collaborators,” Texas A&M AMA-Sheth
Doctoral Consortium, College
Station, 2004.
70.
“Meet the Editors Session: The Journal of Retailing,”
Academy
of Marketing
Science Conference, May 2004, (Michael Levy).
71.
“Building a Successful Academic Career: Perspectives
of an Author, Reviewer and Editor,” Balas Doctoral
Consortium, May 2004, Babson
College.
72.
“The Effects of Multiple Extrinsic Cues on Quality
Perceptions: A Matter of Consistency,” Babson
Research Forum, Spring 2004 (Anthony Miyazaki
and Ronnie Goodstein).
73.
“Developing Winning Retail Strategies in a Global
Arena, Rheims Research Conference, France, May 2004.
74.
“Determinants
of Post-Purchase Consumer Response to Price-Matching Guarantees, (with Hooman
Estelami and Anne
Roggeveen), April 2004, Dartmouth College.
75.
“How
Compensating Customers After a Service Failure Affects Loyalty Evaluations,” University of Mississippi, March 2004, (Anne Roggeveen and
Michael Tsiros). “Journal of Retailing: Research Avenues,” University of Mississippi,
March 2004 (Michael Levy).
76.
“Strategies
for Success in Retailing: Some Thoughts and an Opening Dialogue,” University of Arkansas
Retailing Conference, February 2004, (Michael
Levy).
77.
“How
Compensating Customers After a Service Failure
Affects Loyalty Evaluations,” American Marketing Association Winter
Educator’s Conference, Scottsdale,
Arizona, February 2004, (Anne
Roggeveen and Michael Tsiros).
78.
“Meet the Editors Session: The Journal of Retailing,”
American Marketing Association Winter Educator’s Conference, Scottsdale,
Arizona, February 2004, (Michael Levy).
79.
“Insights
into Publishing: Perspectives of An Author, Reviewer
and Editor,” Babson Research Forum,
December 2003.
80.
“The Effects of Internet Segment-Based Pricing
Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase
Intentions,” Fordham University Pricing Conference, New York, NY, November 2003,(with Gopalkrishnan R. Iyer and David M. Hardesty).
81.
“Insights
into Publishing: Perspectives of An Author, Reviewer
and Editor,” Society for Marketing Advances Doctoral Consortium, New Orleans, November
2003. Opening Talk. (with M. Levy).
82.
“Retailing
Research: Past, Present and Future,” Society for Marketing Advances
Doctoral Consortium and Retailing Conference, New Orleans, November 2003. Luncheon Talk. (with
M. Levy).
83.
Plenary “Meet
the Editors Session: The Journal of Retailing,” Academy of Marketing Science/American
Collegiate Retailing Association, Columbus
Ohio, November, 2003 (with Michael Levy).
84.
“Meet the Editors Session: The Journal of Retailing” Association for Consumer Research, Toronto, October 2003 (with M. Levy).
85.
“Comparative Advertising: The Role of Positive and
Negative Messages,” (with Anne Roggeveen and Jerry
Gotlieb,” University of Illinois Pricing Camp, 2003.
86.
“The Changing
Face of Objective and Subjective Market Price Variation in Today’s Web-Based
Retail Environment,” (with Joan Lindsey-Mullikin), University of Illinois
Pricing Camp, 2003.
87.
“Determinants of Post-Purchase Consumer Response to
Price-Matching Guarantees, (with Hooman Estelami), University of Illinois Pricing Camp, 2003.
88.
“Perceived
Control, Expectation, and Customer Self Service Recovery in the
Technology-Based Self-Service Failure Encounters: An Exploratory Study,”
(with Zhen Zhu, Cheryl Nikata and K. Sivakumar), Boston University Marketing Camp,
2003.
89.
“Linking Performance and Channel Relationship:
Perceptual Versus Objective Measures of Performance,” 2003 Marketing
Science Conference, Maryland (with
Rajiv P. Dant and Kusum Ailawadi).
90.
“Teaching: A
Chance to Make a Difference in My Student’s Lives,” American Marketing
Association, Summer Conference, Chicago, 2003. Teaching SIG Awards Session.
91.
“Meet the Editors Session: The Journal of Retailing,” Academy of Marketing Science,
Washington D. C. 2003 (with Michael Levy).
92.
“Insights
into Publishing: Perspectives of An Author, Reviewer
and Editor,” St Gallen University, Doctoral Seminar
in Research, Winter 2003 (with
Michael Levy).
93.
“The Journal of Retailing” Robert Mittlestaedt Doctoral Symposium, Nebraska University
2003 (Michael Levy) and “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Robert Mittlestaedt Doctoral Symposium, March 2003, Nebraska University, Plenary Speaker.
94.
“When and How Much do you have to Pay for a Service
Failure,” 2003 Marketing Research Forum, Temple University (Anne Roggeveen
and Michael Tsiros) and “The
Journal of Retailing” Marketing Research Forum, Temple University 2003 (Michael Levy).
95.
“Meet the Editors Session: The Journal of Retailing”
2003 American Marketing Association Winter, Orlando, FL
(with Michael Levy).
96.
“Linking Performance and Channel Relationship:
Perceptual Versus Objective Measures of Performance,” 2003 American
Marketing Association Winter, Orlando,
FL (with Rajiv P. Dant and
Kusum Ailawadi).
97.
“Customer Evaluation of Service Convenience: An
Empirical Investigation, “2003 American Marketing Association Winter, Orlando, FL
(with Kathleen Seiders, Glenn Voss and Andrea Godfrey).
98.
“Consumers’ Interpretation of the Semantic Phrases
Found in Comparative Price Ads,” Babson
College Board of Research Forum, February 2003 (with Joan
Lindsey-Mullikin, Larry Compeau
and Ross Petty).
99.
“When and How Much do you have to Pay for a Service
Failure,” Baruch College Marketing
Research Forum, 2003 (with Anne Roggeveen and Michael
Tsiros) and “The Journal of Retailing” Baruch College Marketing Research Forum, 2003 (with Michael Levy).
100. “When
and How Much do you have to Pay for a Service Failure,” Babson Marketing Research Forum, Babson Park,
November 22, 2002 (with Anne Roggeveen and Michael Tsiros).
101. “Meet
the Editors Session: The Journal of Retailing” 2002 Association for
Consumer Research, Atlanta,
GA (with Michael
Levy).
102.
”Linking Performance and Channel Relationship:
Perceptual Versus Objective Measures of Performance,” Marketing Science
Institute Conference on Metrics, Dallas 2002 (with Rajiv Dant and Kusum Ailawadi).
103.
“Bricks and Clicks: What Drives Customers’ Use
of the Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at Bank of Montreal
Marketing Research Conference, September 2002, (with Mitzi Montoya-Weiss
and Glenn Voss) and “Role of Evaluation, Shop-Around
Preferences, and Technology Use on Profits: Moderation Effects of Switching
Barriers,” Presentation at Bank of Montreal Marketing Research Conference,
September 2002.
104.
“Variations
within the Consumers’ Interpretation of Reference Price Ads: Avenues for
Future Research,” 2002 Fordham Pricing
Conference (with Joan Lindsey-Mullikin, Larry Compeau
and Ross Petty).
105.
“Wait
Expectations, Store Atmosphere and Gender Effects on Store Patronage
Intentions,”5th Colloque
Etienne THIL, September 2002, La
Rochelle (with Glenn
Voss, Julie Baker
and Michael Levy).
106. “The
Journal of Retailing” 2002 Sheth-AMA
Doctoral Consortium, Emory University, Atlanta,
GA (with Michael
Levy).
107. “Meet
the Editors Session: The Journal of Retailing” 2002 AMS, Sanibel, FL
(with Michael Levy).
108. “Meet
the Editors Session: The Journal of Retailing” 2002 SMA, St. Louis (with Michael Levy).
109.
“Bricks and Clicks: What Drives Customers’ Use of the
Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at Boston College
Conference, March 2002, (with Mitzi Montoya-Weiss and Glenn Voss).
110.
“The Journal of Retailing” 2002 Winter AMA
Conference, Austin, TX (with Michael
Levy).
111.
“The Journal of Retailing” 2002 Bentley
College, (with Michael Levy) and “Market Price Variation,
Perceived Price Variation and Search, Bentley College,
2002 (with Joan Lindsey-Mullikin).
112.
Grewal, Dhruv, Julie Baker, Michael Levy and Glenn Voss (2002), "The Role
of Store Atmosphere, Customer Crowding and Retail Salespersons on Consumers'
Perceptions of Waiting Time, Service Quality and Store Image." Academy of Marketing
Science, Sanibel, Florida.**
a.
Best Paper Award – Retailing Track (Stan Hollander
Prize).
b.
Best Conference Paper Award (Wayne Delozier Prize).
113. Chandrashekeran, Rajesh and Dhruv Grewal (2001), “Effects of
Comparative Price Ads on Internal Reference Price and Offer Evaluation,” Summer AMA.
114.
Compeau,
Larry, Dhruv Grewal and Joan Lindsey-Mullikin (2001), “An Analysis of
Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price
Advertisements,” Academy
of Marketing Science, San Diego, CA.
115. Compeau, Larry, Dhruv Grewal and Rajesh Chandrashekaran
(2001), “Believe It or Not: Advertised Reference Prices, Sale Prices and Perceptions of Value,” AMA Winter.
a.
Best
paper – Pricing Track.
116.
Grewal, Dhruv
and Joan Lindsey-Mullikin (2001), “Market Price Variation: The Availability
of Internet Market Information,” AMA
Winter.
117.
Journal of Retailing” 2001 Council of Logistics
Management, St. Louis
(with Michael Levy).
118.
“Journal of Retailing” 2001 Logistics Doctoral
Consortium, St. Louis (with Michael Levy).
119.
“Journal of Retailing” 2001 Fordham
University Pricing Conference, New York, NY
(with Michael Levy).
120.
“The Influence of Market Price Variation and Store
Familiarity on Internet Purchase Intentions” 2001 Fordham
University Pricing Conference, New York, NY
(with Joan Lindsey-Mullikin).
121.
“The Influence of Internet-Retailing Factors on Price
Expectations” 2001 Fordham University Pricing Conference, New York, NY
(with Jeanne Munger, Michael Levy, and Gopal Iyer).
122.
“Bricks and Clicks: What Drives Customers’ Use of the
Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at plenary session of the 2001 Sheth-AMA Doctoral Consortium, University of Miami.
123.
"Role of Alternative Heuristic Cues." 2000 SMA Doctoral Consortium, Orlando, Florida
(with Anthony Miyazaki and Ronnie Goodstein).
124.
“Perspectives in Pricing: Research Issues in a
Networked Environment,” 2000 Fordham University
Pricing Conference, New York,
NY.
125.
“Effects of Comparative Price Advertisements on
Consumers’ Internal Reference Prices: The Moderating Role of Savings
presentation Format,” 2000 Fordham
University Pricing Conference, New
York, NY, (with
Rajesh Chandrashekeran).
126.
“The Changing Face of Objective and Subjective Price
Variation in Web-Based Retail Environments,” 2000, Fordham University
Pricing Conference, New York,
NY, (with Joan
Lindsey-Mullikin).
127.
Montoya-Weiss, Mitzi, Glenn Voss and Dhruv Grewal (2000),
“Bricks and Clicks: Customer Adoption of the Internet in a Multichannel
Retail Environment,” AMA Summer.
a.
Best paper – Technology Track.
128. "Role
of Alternative Heuristic Cues." Winter American Marketing Association
Conference 2000, San Antonio,
Texas, (with Anthony Miyazaki
and Ronnie Goodstein).
129. “Compete
on Value” 1999 Babson College, MA, “The Role of Extrinsic Cue Consistency in
Determining Quality Perceptions,” 1999 Babson College, MA (with Anthony D.
Miyazaki and Ronald C. Goodstein), and “The Effects Of Store Environment Cues On Consumers’ Perceptions Of
Price And Non-Monetary Prices, Quality And Value,” 1999 Babson College, MA,
(with Julie Baker, Glenn Voss and A. Parasuraman).
130.
“The Effects of Alternative Price Promotional Methods
on Consumers’ Product Evaluations and Purchase Intentions,” 1999, Fordham 2nd Pricing Conference,
New York, NY, (with Jeanne L. Munger).
131.
“Great Teachers in Marketing Presentation: My Chance
to Make a Difference, 1999 Academy of
Marketing Science, Coral Gables, Florida.
132.
“Compete on Value,” 1999 Academy of Marketing
Science, Coral Gables,
FL, (with Arun Sharma and R.
Krishnan).
133.
“Value Based Marketing Strategies,” New Delhi, India,
1999 (with R. Krishnan).
134.
“Serving Customers and Consumers Effectively in the
21st Century: An Overview,” Marketing
Science Institute Conference, Coral
Gables, Florida,
1998 (with A. Parasuraman).
135. Tamara
F. Mangleburg, Terry Bristol, and Dhruv Grewal (1998), "Family Type,
Family Authority Relations, and Adolescents' Perceived Purchase
Influence," in Advances in Consumer Research, 26, Eric J. Arnould and Linda Scott (eds), Provo,
UT: Association for Consumer
Research, 379-384.
136.
"Pricing and Public Policy: An Overview and
Avenues for Future Research," 1998 AMA
Doctoral Consortium, University
of Georgia, Athens.
137.
"The Accuracy of Internal Reference Price:
Implications for Predicting Brand Choice and Responses to Price
Promotions," Pricing Workshop,
University of Illinois, September, 1997 (with Howard
Marmorstein and John Charnes).
138.
"Acquisition Value, Transaction Value and
Behavioral Intent," Pricing
Workshop, University
of Illinois, September,
1997, (with Kent B. Monroe and R. Krishnan).
139.
"The Effects of Price Comparison Advertising on
Buyers' Perceptions of Acquisition Value and Transaction Value," Marketing Science Conference, Berkeley, CA,
1997, (with Kent B. Monroe and R. Krishnan).
140.
"Socialization, Gender and Adolescents' Use of
Product Labels," Winter American
Marketing Association Conference, St.
Petersburg, February 1997, (with Tamara F.
Mangleburg and Terry Bristol).
141.
"Evaluation of Efficiency in Marketing: A
Conceptual and Empirical Examination," Winter American Marketing Association Conference, Hilton Head, South Carolina, 1996,
(with Anuj Mehrotra and Arun Sharma).
142.
"Communicating Price Information through
Semantic Cues: The Effects of Situation and Discount Size," Department
of Marketing, University of Oklahoma, Norman,
1996.
143.
"Communicating Price Information through
Semantic Cues: The Effects of Situation and Discount Size," Department
of Marketing, University
of Illinois,
Urbana-Champaign, December 1995.
144.
"The Role of Prior Affect and Sensory Cues on
Consumers' Affective and Cognitive Responses and Overall Perceptions of
Quality," Association for
Consumer Research, Minneapolis,
Minnesota, 1995, (with Larry
D. Compeau and Kent B.
Monroe).
145.
Grewal, Dhruv
and Kent B. Monroe (1995),
"Information Cues as Signals of Quality," European Advances in Consumer Research, Vol. 2.
146.
Grewal, Dhruv
and Kent B. Monroe (1995),
"Price as a Signal of Quality," European Advances in Consumer Research, Vol. 2.
147.
"A Methodological Review of Price-Perceived
Quality Review: An Agenda For Future Research, Marketing Science Conference, Sydney, Australia,
1995 (with Carolyn Costley).
148.
"Legal Issues in Retail Pricing: New
Developments in Reference Pricing and Resale Price Maintenance," Retail Patronage Conference, 1995
(with Michael Levy).
149.
"The Accuracy of Consumers' Internal Reference
Prices: Implications for Predicting Brand Choice and Response to Price
Promotions," Winter American
Marketing Association Conference, San
Diego, California,
1995 (with Howard Marmorstein and John Charnes).
150.
"Direct Versus Indirect Measures of Self-Image
Congruence," Annual Conference of
the Society For Consumer Psychology, San Diego, California,
1995 (with M. J. Sirgy et al.).
151.
"The Effect of Price-Comparison Advertising on
Buyers' Perceptions of Acquisition and Transaction Value," Marketing Science Institute Conference on
Behavioral Perspectives in Pricing, Boston,
Massachusetts, 1995 (with Kent
B. Monroe and R. Krishnan).
152.
"Consumer Affective Reactions to Product
Problems: The Role of Timing," Conference
on The of Role Affect in Marketing, University of California,
Riverside,
June 1995, (with Walfried M. Lassar, Valerie S. Folkes
and Carolyn Costley).
153.
"The Role of Prior Affect and Sensory Cues on
Consumers' Affective and Cognitive Responses and Overall Perceptions of
Quality," Conference on The Role of Affect in Marketing, University
of California, Riverside, June 1995, (with Larry D. Compeau and Kent B. Monroe).
154.
"Do Retail Store Environment Cues Affect
Consumers' Price Acceptability?: An Empirical Examination," Academy of Marketing
Science Conference, Nashville,
Tennessee, June 1994.
155.
"The Polychronic
Attitude Index: A Multitrait-Multimethod
Validation and Extension,"Causal Modeling
Conference, Purdue
University, March 1994,
(with Chet Schriesheim, Howard Marmorstein, Claudia
Gardiner and Melanie J. Lankau).
156.
"An Examination of Buyers' Internal Reference
Prices and Transaction Value in Bundle Offers," American Marketing Association Winter Educators' Conference, Newport Beach, California,
1993 (with Manjit Yadav).
157.
Sharma, Arun
and Dhruv Grewal (1993), "The Customer Satisfaction - Logistics
Interface," Enhancing
Knowledge Development in Marketing, eds. David Cravens and Peter R.
Dickson, Vol. 4, Chicago, IL: American
Marketing Association, 489-490.
158.
Grewal, Dhruv
and Ronald C. Goodstein (1993), "Societal and Public Policy Issues with
Retail Pricing," Advances in
Consumer Research, eds. Leigh McCalister
and Michael Rothschild, 477. (Special Session Overview).
159.
Grewal, Dhruv
and Larry Compeau (1993),
"Interpretations of Semantic Phrases in Comparative Price
Advertisements: Some Preliminary
Evidence on a Public Policy Issue," Advances
in Consumer Research, eds. Leigh McCalister
and Michael Rothschild, 479-480.**
160.
Samli, A. Coskun, Dhruv Grewal and Harold Berkman
(1992), "Macro Aspects of Technology Management in the Third World
Countries," Proceedings of the
Third International Conference on Management of Technology, ed. T.M. Khalil, Norcross,
GA: Industrial Engineering and Management
Press, 489-495.**
161.
"Pricing Through The
Ages," Department of Marketing, University
of Texas at Arlington, October 12, 1992.
162.
"Customer Service Time as a Determinant of Store
Patronage," American Marketing
Association Educators' Conference, Chicago,
Illinois, 1992 (with Howard
Marmorstein).
163.
"Customer Service Time as a Determinant of Store
Patronage," Department of Marketing, Clarkson University, New
York, July 16, 1992.
164.
"Comparative Price Advertising: A Critique of the Theory," Academy of Marketing
Science Conference, San Diego,
California, 1992 (with Larry Compeau).
165.
"The Role of Discount, Brand and Store
Information on the Effectiveness of Comparative Price Advertisements," Academy of Marketing
Science Conference, San Diego,
California, 1992 (with William Dodds and R. Krishnan).
166.
"A Comparative Advertising Investigation into
the Consumers' Decision Making Process," Academy of Marketing
Science Conference, San Diego,
California, 1992 (with Jerry Gotlieb).
167.
"Reference Prices: The Concept, Its Historical Meanings,
Theoretical Justifications and Current Research Issues," Association for Consumer Research, Chicago, Illinois,
1991, (with Kent B. Monroe and Larry Compeau).
168.
"Development of a Multidimensional Measure of
Perceived Product Quality," American
Psychological Society, Washington,
D.C., 1991, (with Eugene F.
Stone and Diana L. Stone).
169.
"The Effects of Price and Reference Price on
Buyers' Perceptions of Quality, Value and Behavioral Intentions," Academy of Marketing
Science Conference, Ft.
Lauderdale, Florida,
1991.
170.
"Consumer's Subjective Cost of Time while
Shopping," Academy of Marketing
Science Conference, Ft.
Lauderdale, Florida,
1991, (with Howard Marmorstein).
171.
"The Effects of Acquisition and Transaction
Value on Buyers' Perceptions of Value and Behavioral Intentions: An Empirical Test of Transaction Utility
Theory," Winter Marketing
Educators' Conference, Orlando,
Florida, 1991.
172.
Marmorstein, Howard and Dhruv Grewal (1991)
"Consumers' Subjective Cost of Price Comparison Shopping: An Experimental Examination," AMA Educators' Proceedings,
ed. Mary C. Gilly and F. Robert Dwyer, Chicago, IL: American Marketing Association, 46-52.
173.
Grewal, Dhruv
(1991), "Perceived Quality: A Key
Element for Long-Term Corporate Success," Productivity and Quality Management Frontiers-III, ed.
David J. Sumanth et al., Norcross, GA: Industrial Engineering and Management
Press, p. 323.**
174.
"Managing Technology Transfer in the
International Environment, TIMS/ORSA
Conference, Las Vegas,
Nevada, 1990.
175.
Compeau,
Larry D. and Dhruv Grewal (1990), "Comparative Price Advertising: A Methodological Review and Critique,"
AMA Educators' Proceedings,
Vol. 1, eds. William Bearden et al., Chicago,
IL: American Marketing Association, p. 118.
176.
Avila, Ramon A. and
Dhruv Grewal (1990), "An Exploratory Study of Sex Differences on Salesforce Turnover, Demographics, Job Satisfaction and
Performance," AMA Winter
Educators' Conference, Vol. 1, eds. David Lichtenthal
et al., Chicago,
IL: American Marketing Association, 169-72.
177.
Grewal, Dhruv,
Harold Berkman and A. Coskun
Samli (1990), "Managing Technology Safety
Transfer," Proceedings of the
Second International Conference on Management of Technology, eds.
T.M. Khalil and B.A. Bayraktar,
Norcross, GA: Industrial Engineering
and Management Press, 1137-1147.**
178.
Grewal, Dhruv
and Kent B. Monroe (1989), "The Effects of Contextual Information Cues
on Buyers' Product Evaluations and Behavioral Intentions," AMA Educators' Proceedings,
eds. Paul Bloom et al., Chicago,
IL: American Marketing Association, p. 274.**
179.
Samli, A. Coskun and Dhruv Grewal (1988), "Technology Safety
Transfer: The Forgotten Component in Economic Development", Marketing and Economic
Development: Issues and Opinions,
Proceedings of the Second International Conference on Marketing and
Development, eds. James E. Littlefield and Magdolna
Csath, Blacksburg, Virginia, 1988, 193-197.
180.
Ozanne, Julie L. and Dhruv
Grewal (1987), "A Concept-Based Approach to Theory Construction: A Step-By-Step Process", AMA Educators' Proceedings,
eds. Susan P. Douglas et al., Chicago,
IL: American Marketing
Association, p. 157.
Some Corporate Presentations
- “The
Dao of Insights,” IRI, 2006-2008 (N. America, Europe and Asia).
- “Developing
Winning Marketing and Pricing Strategies,” Simon & Kuchner, Cambridge,
MA, September 2004, (with
Praveen Kopalle).
- “Understanding
the Market, Segmentation, Selling and Life-Time Value of the Customer,”
Met-Life, New York,
2001, 2002.
- “Market Analysis, Segmentation, Value-Based Pricing
and Trends in Telecommunication,” Telcordia, New
Jersey, 2003, 2002, 2001.
- “Understanding Marketing and the Marketplace”
Babson Consortium Program, Babson
Park, September
2004, March 2003, 2002.
- “Segmentation
and Value-Based Pricing,” Ericsson, Babson College,
2001.
- “Developing a Winning Marketing Strategy,” CIAB, Colorado, 2001.
- “Compete on Value,” Colgate Palmolive, New York, 1999.
- “Developing a Winning Marketing Strategy,” Sherwin
Williams, Nashville,
TN, 1999.
- “Value
Based Marketing Strategies,” Motorola, Austin, TX
1998.
- “Value Driven Marketing Strategies,” Lucent, Miami 1998.
- “Customer Driven Marketing Strategies,” Motorola, Atlanta 1997.
- “Trends in Telecommunications and Value Based
Marketing Strategies,” Lucent 1995.’
- "Strategic Classification of Stores,"
Goodyear Tire & Rubber Company, Akron Ohio,
1996.
- "Understanding & Measuring Customer
Satisfaction," Goodyear Tire & Rubber Company, Akron Ohio,
1996.
- "Behavioral Perspectives in Pricing,"
Goodyear Tire & Rubber Company, Akron Ohio,
1995.
- "Defining the Retailer Customer,"
Goodyear Tire & Rubber Company, Akron Ohio,
1995.
- "Classification of Retail Outlets Based on
Efficiency," Goodyear Tire & Rubber Company, Akron Ohio,
1995.
RESEARCH GRANTS
- Marketing Science Institute Research Grant 2008 (with Nancy
M. Puccinelli and Susan A. Andrzejewski).
- Marketing Science Institute Research Grant 2006 (with Rajiv Dant
and Robert Palmatier).
- Marketing Science Institute Research Grant 2004 (with Rajiv Dant,
Robert Palmatier and Kenneth Evans).
- Marketing
Science Institute Research
Grant 2003 (with Hooman Estelami).
- Marketing
Science Institute Research
Grant 2002 (with Kathleen Seiders and Glenn Voss)
- Marketing
Science Institute Research Grant 2002 (with Rajiv Dant
and Kusum Ailawadi)
- School of Business Summer Research Funding, University
of Miami
(2000).
- School of Business Summer Research Funding, University
of Miami
(1999).
- School of Business Summer Research Grant, University of Miami (1998).
- Summer Research Grant in Business and the Social
Sciences, University
of Miami (1997)
- School of Business Summer Research Grant, University of Miami (1996).
- School of Business Summer Research Grant, University of Miami (1995).
- General Research Support Award, University of Miami,
April 1994.
- Summer Research Grant in Business and the Social
Sciences, University
of Miami (1994).
- Summer School of Business Research Grant, University of Miami (1993).
- Summer School of Business Research Grant, University of Miami (1992).
- General Research Support Award, University of Miami
April 1991.
- Summer Research Grant in Business and the Social
Sciences, University
of Miami (1991).
- Summer Research Grant in Business and the Social
Sciences, University
of Miami (1990).
- Research Grant for study on "Customer
Satisfaction in Markets" from the Institute for the Study of
Quality in Manufacturing and Service, University of Miami,
1989.
- Marketing
Science Institute, Research
Grant, 1988.
HONORS & AWARDS
Academic
- Best Reviewer Award,
Journal of Retailing 2008.
- 2005 Lifetime Achievement in Behavioral Pricing Award, Fordham University, November 2005
- Distinguished Fellow, Academy of Marketing Science (2000).
- Ranked 1st in the marketing field in terms of
publications in the top-six marketing journals during the 2000-2007
periods (Results of Study posted on DocSig
website).
- Ranked 1st in the marketing field in terms of
publications in the top-six marketing journals during the 1991-1998
periods (JME article 2001,
page 101).
- Ranked in the top 50 marketing scholars in terms of publications
in the top-four marketing journals during the 1982-2006 periods (Results
of table in a forthcoming JM article).
- Ranked 9th in the field in terms of publications in the
top-six marketing journals during the 2000-2005 periods (DocSig file).
- Ranked 7th in the marketing field in terms of publications in the
top-four marketing journals during the 1990-1996 periods.
- Ranked in the top 2% of researchers who have published in the
top-three marketing journals for the 1985-1999 periods.
- Ranked in the top 10% of all consumer researchers.
- Ranked 7th in terms of publications in Journal of Public Policy &
Marketing for the period 1992-2001 (JPP&M 2002 article, p.117).
- Fellow, 1988 American Marketing Association
Doctoral Consortium, University
of California,
Berkeley, August.
- Cunningham Dissertation Fellowship (1988-89), VPI
& SU.
- Pamplin Graduate
Fellowship (Spring 1988), VPI & SU.
- Alpha Mu Alpha - National Marketing Honorary
Society (1988), VPI & SU.
- Beta Gamma Sigma - The National Business Honors
Society (1986), VPI & SU.
- Phi
Kappa Phi - Multi-Disciplinary National Honor Society (1986), VPI &
SU.
- Instructional Fee Scholarship (Summer 1985, Summer
1986, Fall 1986), VPI & SU.
- Graduated first in College, Bachelor of Commerce
(Honors), (1984) Delhi University.
Teaching
- 2005 Sherwin Williams Distinguished Teaching Award, Society for
Marketing Advances.
- American Marketing Award for Teaching Innovation
(2003).
- School of Business Teaching Excellence Award (1999), University of Miami.
- Great Teachers in
Marketing, Academy
of Marketing
Science 1999
- Executive MBA Teaching Excellence Award, 1998
(Working Professional Group).
- Nominated for the 1998 University of Miami
Teaching Excellence Award
- (was among the final 14
out of which 7 were selected).
- Nominated for the 1997 University of Miami
Teaching Excellence Award
- Nominated for the 1996 University of Miami
Teaching Excellence Award
- Nominated for the 1995 University of Miami
Teaching Excellence Award
- Nominated for the 1994 University of Miami
Teaching Excellence Award
- (was among the final 12
out of which 5 were selected).
- Nominated for the 1993 University of Miami
Teaching Excellence Award
- School of Business Teaching Excellence Award (1993), University of Miami.
- Certificate of Recognition for Outstanding Teaching
(1989), VPI & SU.
Research
- Stan
Hollander Award, Best Retailing Paper, AMS 2008.
- Wayne Delozier Award, Best Overall Conference Paper, AMS
2008.
- Best Paper Award, Technology and e-Business Track, Summer
AMA 2007.
- Faculty Presenter, 2008 AMA Doctoral Consortium, University of Missouri
- Faculty Presenter, 2007 AMA Doctoral Consortium, Arizona State University.
- Faculty Presenter, 2006 AMA Doctoral Consortium, University of Maryland.
- Faculty Presenter, 2005 AMA Doctoral Consortium, University of Connecticut,
Storrs.
- Faculty Presenter, 2004 AMA Doctoral Consortium, Texas A&M
University, College Station.
- Best
Services Paper Award (2002), from the Services SIG presented at the
Service Frontier Conference, October 2003.
- Faculty Presenter, 2003 SMA Doctoral Consortium, New Orleans.
- Faculty Presenter, 2002 AMA Doctoral Consortium, Emory University,
Atlanta.
- Stan
Hollander Award, Best Retailing Paper, AMS 2002.
- Wayne Delozier Award, Best Overall Conference Paper, AMS
2002.
- Best Paper Award, Pricing Track, Winter AMA 2001.
- Faculty Presenter, 2001 AMA Doctoral Consortium, University of Miami,
Coral Gables.
- Faculty Presenter, 2000 SMA Doctoral Consortium, Orlando, Florida
- Best Paper Award, Technology Track, Summer AMA
2000.
- Faculty Presenter, 1998 AMA Doctoral Consortium, University of Georgia,
Athens.
- School of Business Research Excellence Award (1996), University of Miami.
- Honorable Mention, Conference on Affect, University of California,
Riverside
1995.
- School of Business Research Excellence Award (1995), University of Miami.
- Nominated for the 1994 School of Business
Research Award
- Nominated for the 1993 School of Business
Research Award
- School of Business Research Excellence Award (1991), University of Miami.
- Southern Marketing Association Best Dissertation
Proposal Award 1988.
Professional Service: Conference Track Chair
Co-Chair, Retailing &
Pricing Track, SMA Conference, 2008.
Co-Chair, Retailing &
Pricing Track, AMA Summer Educator’s Conference, 2008.
Co-Chair, Services Track,
AMS/ACRA Columbus, Ohio 2006.
Co-Chair, Retailing &
Pricing Track, AMA Winter Educator’s Conference, 2006.
Co-Chair, Services Track,
AMS/ACRA Columbus, Ohio 2003.
Co-Chair, Retailing Track, World AMA Conference, Glasgow, Scotland,
2002
(conference was
cancelled).
Co-Chair, Retailing Track, AMA Summer
Conference, Washington, D.C. 2001.
Co-Chair, Pricing Track, Academy of Marketing
Science, San-Diego, California 2001.
Co-Chair, Electronic Business,
American Marketing Winter Conference, Scottsdale,
Arizona, 2001.
Co-Chair, Services Track,
American Collegiate Retailing Association, Columbus, Ohio
2000.
Co-Chair, Product & Pricing
Track, AMA Winter Conference, St. Petersburg, Florida, 1999.
Co-Chair, Quality, Value and Customer Satisfaction Track, National
Conference of the Academy of Marketing Science, Coral Gables, Florida,
1997.
Co-Chair, Local Arrangements,
National Conference of the Academy
of Marketing Science, Florida,
1997.
Co-Chair, Services Marketing
Track, National Conference of the Academy
of Marketing Science,
Orlando, Florida,
1995.
Co-Chair, NAFTA Issues, The Seventh Bi-Annual World Marketing
Congress, Melbourne, Australia, 1995.
Co-Chair, Pricing and Counter-trade
Track, The Sixth Bi-Annual World Marketing Congress,
Istanbul, Turkey,
1993.
Chair, Product and Pricing
Track, National Conference of the Academy
of Marketing Science,
San
Diego, California,
1992.
Co-Chair, Local Arrangements,
National Conference of the Academy
of Marketing Science, Florida,
1991.
Sessions Chair/Organizer
Organizer
and Chair, Retail Special Session, AMA Summer
Educators’ Conference, August
2008, San Diego, CA.
Co-Organizer
and Discussant, Special Session: Cutting Edge in Marketing, AMA Summer
Educators’
Conference, August 2008, San Diego,
CA.
Chair,
Pricing Session, AMA Doctoral Consortium 2008, University of Missouri
Organizer
and Co-Chair, Session on Why Write a Textbook, AMA
Summer Educators’
Conference,
August 2007, Washington D.C.
Organizer,
Session on Benchmarking Customer Behavior, Benchmarking Retailing,
Benchmarking Services, Benchmarking Pricing (co-chair of
session) and Meet the Editors for Non-AMA Journal, Summer AMA 2006.
Co-Chair, JR
Editorial Board Meeting, Summer AMA Conference (2001, 2002, 2003, 2004,
2005, 2006)
Co-Chair, Special Session-I, Understanding Metric
Issues Within Inter-Organizational Contexts,
AMA Winter Conference, Orlando, FL,
February 2003.
Co-Chair, Special Session-II, Understanding Metric
Issues Within Inter-Organizational Contexts,
AMA Winter Conference, Orlando, FL,
February 2003.
Co-Chair, Special Session "JR
Best Paper Awards," Summer AMA, August 2002.
Chair, Special Session, “Internet and Pricing,” 2001 Fordham University Pricing Conference,
New York, NY.
Chair, Special Session,
“Reflections of Pricing Research with Kent Monroe,” Fordham University
Pricing
Conference, New York, New York, October 2000.
Chair, Special Session "JR Best Paper Awards," Summer AMA, Chicago, August 2000.
Co-Chair, Plenary Session on
Serving Customers and Consumers Effectively in the 21st Century: Emerging
Issues and Solutions," Marketing Science Institute Conference, Coral Gables, FL,
December 1998
(with A. Parasuraman). Speakers: CEO, BK and CEO, Office Depot.
Chair, Session, "Serving
Customers and Consumers Effectively in the 21st Century: Emerging Issues
and Solutions," Marketing Science Institute
Conference, Coral Gables,
FL, December 1998.
Co-Chair, Special Session
"JR Best Paper Awards,"
Summer AMA, Boston,
August
1998.
Chair, Session on
"Environmental and Government Issues," 1998 AMA Doctoral
Consortium,
University of Georgia,
Athens.
Co-Organizer, Plenary Session,
Winter American Marketing Association Conference, Austin, Texas,
1998,
Speakers: Glen Urban, John Hauser, and Jerry Wind.
Co-Chair, Special Session
"JR Best Paper Awards,"
Summer AMA, Chicago,
August 1997.
Co-Chair, Special Session on
"Interdisciplinary Issues and an Agenda for Future Research in
Retailing,"
Winter American Marketing Association Conference, St. Petersburg, February
1997.
Co-Chair, Special Session on
"Individual Differences and the Usage of Label Information," Winter
American
Marketing Association Conference, St.
Petersburg, February 1997.
Co-Chair, Special Session on "Evaluation
of Efficiency in Marketing: Data Envelopment Analysis
and Other Techniques," Winter American Marketing
Association Conference, Hilton Head, South
Carolina, February 1996.
Co-Chair, Special Session on
"Information Cues as Signals of Quality," European Association for
Consumer
Research Conference, Copenhagen, Holland, 1995.
Chair, Special Session on
"Issues with Internal Reference Price," Winter AMA Conference, San
Diego, California,
1995.
Chair, Special Session on
"Meet the Editors," Academy
of Marketing Science Conference, Nashville,
Tennessee, 1994.
Chair, Special Session on
"Meet the Editors," Academy
of Marketing Science Conference, Miami
Beach, Florida, 1993
Co-Session Organizer,
"Societal and Public Policy Issues with Retail Pricing," Association
for
Consumer
Research, Vancouver, British Columbia, Canada,
1992.
Co-Chair, Special Session on
"Retailing and Services," American Marketing Association Summer
Educators'
Conference, Chicago, Illinois, 1992.
Chair, Competitive Session,
Winter AMA, 1992, 1995.
Co-Chair, Special Session on
"Comparative Price Advertising, Product Evaluations and Behavioral
Intentions,"
Academy of Marketing
Science Conference, San Diego,
California, 1992.
Chair, Special Session on
"Information Cue and Buyers' Perceptions of Quality, Value and
Willingness to
Buy," Academy of Marketing Science Conference, Ft. Lauderdale, Florida,
1991.
Co-Chair, Special Session on
"Price Search and Transaction Utility Theory," Winter Educators'
Conference,
American Marketing Association, Orlando,
Florida, 1991.
Co-Chair, Special Session on
"Marketing and Product Quality," The Third International Conference
on
Productivity and Quality Research, Miami,
Florida, 1991.
Discussant
Association for Consumer
Research, 1996.
Ad-hoc Journal Reviewing
Ad-hoc Reviewer, Journal of Advertising, 2005
Ad-hoc Reviewer, Journal of Interactive Marketing, 2003,
2004, 2005.
Ad-hoc Reviewer, Production and Operation Management,
2004.
Ad-hoc Reviewer, Marketing Letter, 2005.
Ad-hoc Reviewer, Marketing Science, 2003, 2005, 2006,
2007.
Ad-hoc Reviewer, Journal of Marketing Research, 1994,
1998, 2001, 2002, 2005, 2007.
Ad-hoc Reviewer, Journal of Marketing, 1994, 1995,
1996, 2002, 2003, 2005, 2007.
Ad-hoc Reviewer, Journal of Consumer Research,
1990-1993, 1995-1996, 2002-2007.
Ad-Hoc Reviewer, Journal of the Academy of Marketing
Science, 2003.
Ad-hoc Reviewer, Journal of Business Research, 1992,
1994, 1995, 2002, 2003.
Ad-hoc Reviewer, Journal of Retailing, 1992, 1993,
1994.
Ad-hoc Reviewer, Psychology and Marketing, 1994.
Ad-hoc Reviewer, Journal of Public Policy and Marketing,
1991-1992.
Ad-hoc Reviewer, International Journal of Research in
Marketing, 1991.
Ad-hoc Reviewer, Journal of Business and Psychology,
1990, 1992, 1993.
Ad-hoc Reviewer, Journal of Retailing and Consumer
Studies, 1994, 1995, 1996, 2005.
Ad-hoc Reviewer, Journal of Experimental Psychology:
Applied, 1995.
Ad-hoc Reviewer, Journal of Consumer Psychology, 1995.
Ad-hoc Reviewer, Journal of Applied Social Psychology,
2000.
Ad-hoc Reviewer, Marketing Science Institute Doctoral
Dissertation Proposals, 2003, 2004, 2006, 2007.
Conference Reviewing
Reviewer, Academy of Marketing Science Singapore Conference, 2008
ACR 2001 (ACR Program Committee)
Reviewer, American Marketing Association Summer Conference, 2001
Reviewer, Association for
Consumer Research Conference, 1996
Reviewer, American Marketing
Association Dissertation Competition, 1995, 2004
Reviewer, Academy of Marketing
Science Conference, 1994
Reviewer, Public Policy
Conference, 1994
Reviewer, Fourth International
Conference on Marketing and Development, 1993
Reviewer, Western Decision
Sciences Conference, 1992
Reviewer, Southern Marketing
Association Conference, 1992
Reviewer, American Marketing
Association Winter Conference, 1992, 1993, 1994, 1995, 2004.
Reviewer, Fourth Quality of
Life/Marketing Conference, 1992
Reviewer, Academy of Marketing
Science Retailing Conference, 1991,1994.
Reviewer, Academy
of Marketing Science Singapore
Conference, 1989
Reviewer, Second International
Conference on Marketing and Development, 1988
Professional Membership
American Marketing Association,
member since 1988
Association for Consumer
Research, member since 1987
Academy of Marketing
Science, member since 1987
INFORMS, member 1995-1996
Southern Marketing Association,
member 1988-1989, 2003-
SERVICE
Babson College
College
- Chair, Babson Faculty Research Fund, (2005-Present)
- Chair, Academic Dean Search Committee (2008)
- Chair, Faculty Agenda Committee (2008)
- Chair, Glavin Center
Proposal (2006-present)
- Babson IRB Taskforce (2006)
- Faculty Agenda Committee (2005-Present)
- Ph.D. in Entrepreneurship Core Committee
(2004-Present).
- Undergraduate Workload Taskforce (2004).
- Ph.D. in Entrepreneurship Committee (2003).
- FRF Committee Chair (2003).
- FRF Committee (2002-2005)
- Glavin Steering Committee
(2002-present)
- MOD-B (1-Year MBA) Redesign Committee (2003)
- IMC/IME Curriculum Redesign Committee (2002)
- IMC2
Project Revision Committee (2001).
- College Advertising Council Member (2000-2001).
- Glavin Center Committee
Member (2000-present).
- Glavin Center
Research Proposal Reviewer (2001).
- FRF Reviewer (2001).
Division
- Marketing
Division Speaker Series (2001-present)
- Marketing Research
Forum – November 2002
- Marketing Division Strategic Plan Committee (2001).
- Marketing Division Recruiting Committee (2000, 2001,
2008).
- Marketing Division Faculty Mentor. (2000-present)
- Marketing Division IMC2 Coordinator (2000-2002).
- Worked on revising IMC-2 marketing
curriculum.
- Integrated curriculum with other disciplines.
- Marketing Division One-Year MBA Curriculum
Representative (2003-Present)
University
of Miami
University Service
- Department Chair, 1999-2000.
- Research Council, Alternate Member, 1998-1999
School of Business
Administration
- Masters in Business Administration Admissions
Committee, 1992-1995.
- Teaching Awards Committee, 1994.
- International Policy Group, University of Miami,
1991.
- Committee on Faculty Productivity, University of Miami, 1991.
- Third Year Review Committee, Business Law
Department, 1995
- Tenure Review Committee, Business Law Department,
1998.
- Tenure Review Committee, Finance Department, 1998.
Marketing
Department
- Visiting Scholar Coordinator, 1998-2000
- United Way Coordinator, 1997.
- Assistant Professor Search Committee, 1995, 1996,
1997, 1999.
- Visiting Professor Search Committee, 1995, 1996,
1997, 1998, 1999.
- Full Professor Search Committee, 1993, 1994.
- James McLamore Chair
Search Committee, 1993.
- International Finance and Marketing Committee, 1990
- Committee to Evaluate Summer Grant Activities at
Comparable Universities, 1990.
THESIS ADVISING
Masters in Arts (Public
Relations) Thesis Committee Member:
Susanne P. Conrad, University of Miami.
Title: "An Examination of
the Professional Public Relations Use of Research Techniques."
Completed: June 1992.
Doctorate in Marketing,
Dissertation Committee Member:
Sukumar
Kavanoor, University of Mississippi.
Title: "Comparative Versus Noncomparative Ads: The Moderating Role of Ad Credibility and its
Determinants."
Completed: October 1995
Doctorate in Marketing, External
Reader:
Jill Sweeney, Curtin University, Australia.
Title: Antecedents and
Consequences of Perceptions of Value: A Field Study
Completed: Summer 1995
Doctorate in Marketing, Committee
Member:
Morris George, University of Connecticut
Title: Essays on Cross-Buying in a Non-Contractual
Setting: Why, What, When and How Much?
Completed: May 2008
FIRMS WORKED WITH
OR TAUGHT EXECUTIVE SEMINARS/COURSES AT
IRI, Radio
Shack, AT&T, Telcordia, Ericsson, Khimetrics Inc., Sabre, Emergin, CIAB, Profit Logic., McKinsey, Met-Life, Monsanto,
TJX, Motorola RNSG, Motorola RPAG, Motorola IdeN
Group, Lucent Technology, NEXTEL, Houghton Mifflin Company, People Telephone
Company, Babson Consortium Programs (firms represented were EDS, Dow
Chemical, Dow AgroSciences, Osram
and Applied Biosystems), Sherwin Williams, Esso
International, SGS (India), Florida Power & Light, Asahi (USA), Pankey Dental Institute, Sunshine Ford Co.\Miami Honda
Co., Century Plaza South (Retail Shopping Center), Goodyear Tire & Rubber
Company, Coates Tire Company, Dr. Rico Perez Products, Siemens, IBM, W. R.
Grace, Club Nautico, and a Number of Law Firms.
Courses
Taught at: IBM, Motorola, American Express, W. R. Grace, Siemens
QUOTED IN NUMEROUS ARTICLES, SUCH AS:
·
Wired Magazine Becomes Holiday Retailer, The New York Sun, 11/21/06
- Go ahead and
gawk; that's what this revolving billboard on wheels is all about,
Commercial Appeal, 10/10/06.
·
Holiday Sales up 2% in last full week of season, USA Today, 12/21/04
·
Wal-Mart
doesn't plan to toy much with prices, USA Today, 10/11/04.
·
Rebates Motivate Consumer Choice, USA
Today, 2004.
o
The News Journal.com, DE, 3/7/04
o
Honolulu
Advertiser.com, 3/7/04
o Louisville Courier Journal.com, KY, 3/9/04
o
Asbury
Park Press.com, NJ, 3/7/04
·
Toys
aren't them? Toys R Us may sell toy unit, USA Today, 2004.
·
Going Global, Vault Magazine, 2002.
·
The Price isn’t Right, Guardian Unlimited,
2002.
·
E-Commerce Goes Global for Growth, E-Commerce
Times, 2002.
·
Who Can You Trust, Small Business
Computing.Com, 2001.
·
Naming
Rights Trend Growing, South Florida Business
Journal, 1999.