Biography

Vitae

 

DHRUV GREWAL:  Biographical Sketch

 

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.  His research and teaching interests focus on e-business, retailing, global marketing, pricing and value-based marketing strategies.  He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005).  He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007) and Marketing (publisher McGraw-Hill 1e 2008). He was co-editor of Journal of Retailing (2001-2007).

 

He has published over 80 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. He currently serves on numerous editorial review boards, such as Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing. He has also served on the review board of Journal of World Business.

 

He has won awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). 

 

He has won awards for his research: School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998; Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003, Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and  Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000.

He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing."  He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy."  He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions".  He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000.  He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the American Marketing Association 2006 Summer Educator’s Conference.

 

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.

 

Last Updated: August 1, 2008

 

Dhruv Grewal                     

Toyota Chair in Commerce and Electronic Business

Professor of Marketing, Marketing Division

213 Malloy Hall, Babson College

Babson Park, MA 02457-0310

781-239-3902 (office), 781-239-(dept.), 781-239-5020 (fax)                                                             dgrewal@babson.edu

           

EDUCATION

1989                            Ph.D., Virginia Polytechnic Institute and State University, Blacksburg, VA

Major:  Marketing, Minor:  Statistics

 

1985                M.B.A., Virginia Polytechnic Institute and State University, Blacksburg, VA   

Concentration:  Marketing and Management

 

1984                            B. Commerce, University of Delhi, Delhi

Concentration:  Business

 

ACADEMIC EXPERIENCE

2000-Present   Toyota Chair in Commerce and Electronic Business,

Professor of Marketing, Marketing Division, Babson College, Babson Park, MA.

 

1999-2000       Department Chair, Department of Marketing, University of Miami,, Coral Gables,

 

1998-2000       Professor (with tenure), Department of Marketing, University of Miami, Coral Gables

 

1995-1998       Associate Professor (with tenure), Department of Marketing, University of Miami, Coral Gables

 

1989-1995       Assistant Professor, Department of Marketing, University of Miami, Coral Gables

 

1988 - 1989     Cunningham Dissertation Fellowship, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

 

1987 - 1988     Instructor, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

 

1985 - 1987     Graduate Research Assistant, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

 

1984-1985       Graduate Research Assistant, Department of Management, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

PROFESSIONAL

Editorial Responsibilities

Co-Editor, Special Issue of the Journal of Retailing, 2009 (with M. Levy and V. Kumar). Co-

            sponsored by AMA, MSI, Elsevier and the ING Center.

Co-Editor, Journal of Retailing (March 1, 2001-March 1, 2007) (with Michael Levy).

Co-Editor, Special Issue of the Journal of Retailing, "Service Excellence,        2007 (with M. Levy and Ruth Bolton). Co-sponsored by the ASU Center for Service Excellence.

Co-Editor, Special Issue of the Journal of Retailing, "Branding and Customer Loyalty,
            2004 (with M. Levy and Don Lehman). Co-sponsored by the Marketing Science Institute.

Co-Editor, Special Issue of the Journal of Retailing, "Creating and Delivering Value through Supply-

Chain Management," 2000 (with M. Levy).

Co-Editor, Special Issue of the Journal of the Academy of Marketing Science, "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," 2000 (with A. Parasuraman). Co-sponsored by the Marketing Science Institute.

Co-Editor, Special Issue of Journal of Public Policy & Marketing "Pricing & Public Policy" Spring

1999 (with Larry Compeau).

Co-Editor, Proceeding of the 2006 Summer AMA Conference, (with Michael Levy and R.

Krishnan).

Co-Editor, Proceeding of the 1998 Winter AMA Conference, (with Connie Pechmann).

Co-Editor, Proceeding of the Academy of Marketing Science Conference, 1993 (with M. Levy).

 

Conference/Research Forums Chair

Co-Chain, Conference at Babson College, April 24-26, 2008 (with M. Levy and V. Kumar). Co-

            sponsored by AMA, MSI, Elsevier and the ING Center.

Co-Chair, Summer Educators' Conference, Chicago, IL 2006, (with R. Krishnan and Michael Levy).

Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, March

            2005 (with M. Levy).

Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, February

            2004 (with M. Levy).

Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, November

            2002 (with M. Levy).

Co-Chair, American Marketing Association Doctoral Consortium, Coral Gables, June 2001 (with A.

Parasuraman and A. Sharma).

Co-Chair, Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and

Solutions," Marketing Science Institute Conference, Coral Gables, FL, December 1998 (with

A. Parasuraman).

Co-Chair, Winter Educators' Conference, Austin, Texas, 1998, (with Connie Pechmann).

Co-Chair, National Conference of the Academy of Marketing Science, Miami, Florida, 1993

(with M. Levy).

 

Professional Association Offices Held

Academic Council, VP- Research & Conferences, American Marketing Association (1999-2001)

VP – Development, Academy of Marketing Science (2000-2002)

AMA Retailing SIG, Conferences

Workshop Coordinator, American Marketing Association, 1993-1994.

 

Professional Awards Panels

Member, 2008 AMA Summer Conference Best Paper Award Blue Ribbon Panel        

Ad-hoc Reviewer/Member, Marketing Science Institute Research Review Committee, 2007.

Member, 2007 Levy-Weitz Dissertation Proposal Award Committee. 

Reviewer, 2007 Sherwin-Williams Distinguished Teaching Award, Society for Marketing

            Advances.

Member, 2007 JR/CSL Best Paper Award Panel

Member, 2006 AMS/ACRA Conference Best Paper Award Panel

2004 AMS Distinguished Fellow Selection Committee Chair

Member, 2004 AMA Winter Conference Best Paper Award Blue Ribbon Panel          

Member, 2003 AMS/ACRA Conference Best Paper Award Panel

 

Review Boards

Executive Board, Journal of Retailing, 2001-2007.

Editorial Review Board, Journal of the Academy of Marketing Science, 1989-2000, 2005-Present.

Editorial Review Board, Journal of Marketing, 1996-2002, 2003-2005, 2008-present.

Editorial Review Board, Journal of Retailing, 1995-2001, 2007-present

Editorial Review Board, Journal of Public Policy and Marketing, 1992-present.

Editorial Review Board, Journal of Interactive Marketing, 2005-Present.

Editorial Review Board, Journal of Business Research, 2005-Present.

Editorial Review Board, International Journal of Internet Marketing and Advertising, 2003-Present.

Editorial Review Board, Journal of Relationship Marketing, 2005-Present.

Editorial Review Board, Journal of Product and Brand Management (previously Pricing Strategy &

Practice: An International Journal), 1994-2005 (still on advisory board).

Editorial Review Board, Journal of World Business, 1996-1998 (formerly Columbia Journal of World Business).

 

TEACHING INTERESTS

e-Commerce and Direct Marketing, Global Marketing, Pricing, Marketing Research, Fundamentals of Marketing, and Retailing.

 

BOOKS

"Marketing Research," 1st Edition, Boston, MA: Houghton Mifflin Company, (with A.             Parasuraman and R. Krishnan), Copyright: 2004.

"Marketing Research," 2nd Edition, Boston, MA: Houghton Mifflin Company, (with A.             Parasuraman and R. Krishnan), Copyright: 2007.

“Marketing,” 1st Edition, Burr Ridge, IL: McGraw-Hill/Irwin (with Michael Levy), (published

            February 2007 with 2008 copyright).

“M-Series: Marketing,” 1st Edition, Burr Ridge, IL: McGraw-Hill/Irwin (with Michael Levy),

(Published January 2008 with 2009 copyright).

“Marketing,” 1st Canadian Edition, Burr Ridge, IL: McGraw-Hill/Irwin (with Michael Levy, Ajax

            Persaud and Shirley Lichti), (2009 copyright).

JOURNAL PUBLICATIONS

 

1.                  Arnold, Todd, Robert W. Palmatier, Dhruv Grewal and Arun Sharma (2008), “Understanding the Store Manager’s Influence on Retail Performance,” Journal of Retailing.

 

2.                  Grewal, Dhruv, Gopal Iyer, Wagner Kamakura, Anuj Mehrotra and Arun Sharma (2008),"Efficiency of Marketing Processes: A Conceptual and Empirical Examination," Journal of the Academy of Marketing Science.

 

3.                  Grewal, Dhruv, Anne Roggeveen and Michael Tsiros (2008), “Compensation as a Service Recovery Strategy: When Does it work?,” (with Michael Tsiros and Anne Roggeveen). Journal of Retailing.

 

4.                  Gauri, Dinesh K., Minakshi Trivedi and Dhruv Grewal (2008), “Understanding the Determinants of Retail Strategy,” Journal of Retailing.

 

5.                  Grewal, Dhruv and Michael Levy (2007), “Retailing Research: Past, Present and Future,” Journal of Retailing, 83 (4), 447-464.

 

6.                  Grewal, Dhruv and Michael Levy (2007), “Passing the Baton, Journal of Retailing 2001 to 2007,” Journal of Retailing, 83 (4), 371-372.  Editorial.

 

7.                  Palmatier, Robert W, Rajiv Dant and Dhruv Grewal (2007), “A Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance,” (with Robert W. Palmatier and Rajiv Dant), Journal of Marketing, 71 (October), 172-194.

 

8.                  Levy, Michael and Dhruv Grewal (2007), “Publishing Perspectives from the Editors,” Journal of Retailing, 83 (3), 247-252. (Editorial)

 

9.                  Zhen Zhu, Cheryl Nakata, K. Sivakumar and Dhruv Grewal (2007), Self-Service Technology Effectiveness: The Roles of Interactivity, Comparative Information, and Individual Differences on Perceived Control and Interface Evaluation,” Journal of the Academy of Marketing Science, 35 (4), 492-506.

 

10.              Grewal, Dhruv, Gopalkrishnan Iyer, Jerry Gotlieb and Michael Levy (2007), "Developing a Deeper Understanding of Post-Purchase Perceived Risk and Repeat Purchase Behavioral Intentions in a Service Setting," Journal of the Academy of Marketing Science. , 35 (2), 250-258.

 

11.              Estelami, Hooman, Dhruv Grewal and Anne L. Roggeveen (2007), “The Effect of Policy Restrictions on Consumer Reactions to Price-Matching Guarantees,” Journal of the Academy of Marketing Science, 35 (2), 208-219.

 

12.              Kukar-Kinney, Monika and Dhruv Grewal (2007), “Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments,” Journal of the Academy of Marketing Science, 35 (2), 197-207.

 

13.              Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2007), "Low Price Signal Default:  An Empirical Investigation with Low-Price Guarantees," Journal of the Academy of Marketing Science, 35 (1), 76-88.

 

14.              Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal (2007), “SERVCON: A Multidimensional Scale for Measuring Perceptions of Service Convenience,” Journal of the Academy of Marketing Science, 35 (1), 144-156.

 

15.              Bolton, Ruth N., Dhruv Grewal and Michael Levy (2007), “Six Strategies for competing through services: An agenda for future research,” Journal of Retailing, 83 (1), 1-4. (Editorial)

 

16.              Neslin, Scott A., Dhruv Grewal, Robert Leghorn, Venkatesh Shankar, Miriji L. Teerling, Jacquelyn S. Thomas and Peter C. Verhoef (2006), “Challenges and Opportunities in Multi-Channel Customer Management,” Journal of Services Research, 9 (2), 95-112.

 

17.              Palmatier, Robert, Rajiv Dant, Dhruv Grewal and Kenneth Evans (2006), “A Meta-Analysis on the Antecedents and Consequences of Relationship Marketing Mediators: Insight into Key Moderators,” Journal of Marketing, 70 (October), 136-153. Reprinted: Palmatier, Robert W., Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans (2007), “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis,” RAM: Recherche et Applications en Marketing, (In French) Volume 22 (Issue 1), 79-103.

 

18.              Roggeveen, Anne, Dhruv Grewal and Jerry Gotlieb (2006), “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” Journal of Consumer Research, 33 (June), 115-122.

 

19.              Lindsey-Mullikin, Joan and Dhruv Grewal (2006), “Market Price Variation: The Availability of Internet Market Information,” Journal of the Academy of Marketing Science, 34 (2), 236-243. 

 

20.              Grewal, Dhruv and Joan Lindsey-Mullikin (2006), “The Moderating Role of the Price Frame on the Effects of Price Range and Number of Competitors on Consumers’ Search Intentions,” Journal of the Academy of Marketing Science, 34 (1), 55-62.  

 

21.              Chandrashekaran, Rajesh and Dhruv Grewal (2006), “Anchoring Effects of Advertised Reference Price and Sale Price: The Moderating Role of Saving Presentation Format,” Journal of Business Research, 59 (October), 1063-1071.

 

22.              Harris, Katherine E., Dhruv Grewal, Lois A. Mohr and Kenneth L. Bernhardt (2006), “Consumer Responses to Service Recovery Strategies: The Moderating Role of Online versus Offline Environment,” Journal of Business Research, 59 (April), 425-431.

 

23.              Kukar-Kinney, Monika and Dhruv Grewal (2006), “Consumer Willingness to Claim a Price-Matching Refund: A Look into the Process,” Journal of Business Research, 59, 11-18.

 

24.              Seiders, Kathleen, Glenn Voss, Dhruv Grewal and Andrea Godfrey (2005), “Do Satisfied Customers Buy More?  Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 69 (October), 26-43.

 

25.              Levy, Michael, Dhruv Grewal, Robert A. Peterson and Bob Connolly (2005), “The Big Middle,” Journal of Retailing, (Editorial), 81 (2), 83-88. Reprinted in 2006 in International Retail and Marketing Review, 12 (June) 38-45.

 

26.              Miyazaki, Anthony, Dhruv Grewal, and Ronald C. Goodstein (2005), “The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency,” Journal of Consumer Research, 32 (June), 146-153.

 

27.              Grewal, Dhruv, Michael Levy, and Donald Lehmann (2004), “Retail Branding and Loyalty: An Overview,” Journal of Retailing, 80 (4), ix-xii. (Editorial).

 

28.              Levy, Michael, Dhruv Grewal, Praveen Kopalle and James Hess (2004), “Emerging trends in retail pricing practice: implications for research,” Journal of Retailing, 80(3), xiii-xxi (Editorial). Reprinted in 2007 in International Retail and Marketing Review, 3 (May) 1-14.

 

29.              Grewal, Dhruv, David Hardesty and Gopalkrishnan Iyer (2004), “The Effects of Buyer Identification and Purchase Timing on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Journal of Interactive Marketing, 18 (4), 87-100.

 

30.              Gotlieb, Jerry, Dhruv Grewal, Michael Levy and Joan Lindsey-Mullikin (2004), “An Examination of Moderators of the Effects of Customers’ Evaluation of Employee Courtesy on Attitude Toward the Service Firm,” Journal of Applied Social Psychology, 34 (April), 825-847.

 

31.              Grewal, Dhruv, Gopalkrishnan R. Iyer and Michael Levy (2004), “Internet Retailing: Enablers, Limiters and Market Consequences,” Journal of Business Research, 57 (7), 703-713.

 

32.              Compeau, Larry, Joan Lindsey-Mullikin, Dhruv Grewal and Ross Petty, (2004) “An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements,” Journal of Consumer Affairs, 38 (Summer), 178-187.  

 

33.              Grewal, Dhruv Joan Lindsey-Mullikin, and Jeanne Munger (2003), “Loyalty in e-Tailing: A Conceptual Framework,” Journal of Relationship Marketing, 2 (3/4), 31-49. Reprinted in Customer Relationship Marketing in Electronic Markets (2003), Gopalkrishnan R. Iyer and David Bejou (Editors), Hawthorne Press Inc, 31-50.

 

34.              Montoya-Weiss, Mitzi, Glenn Voss and Dhruv Grewal (2003), “Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider”, Journal of the Academy of Marketing Science, 31 (Fall), 448-458.  Prior version of this paper received the Best Paper Award, Technology Track, Summer AMA 2000. Version of this was also published as a 2003 Marketing Science Institute Report.

 

35.              Grewal, Dhruv, Gopalkrishnan R. Iyer, R. Krishnan and Arun Sharma (2003), “The Internet and the Price-Value-Loyalty Chain,” Journal of Business Research, 56 (May), 391-398.

 

36.              Grewal, Dhruv, Julie Baker, Michael Levy and Glenn Voss (2003), “Wait Expectations, Store Atmosphere and Store Patronage Intentions” Journal of Retailing, 79 (4), 259-268. Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science 2002. M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002.

 

37.              Chandrashekaran, Rajesh and Dhruv Grewal (2003), “Assimilation of Advertised Reference Prices: The Moderating Role of Involvement.” Journal of Retailing, 79 (1), 53-62.

 

38.              Grewal, Dhruv, Jeanne Munger, Gopalkrishnan R. Iyer and Michael Levy (2003), “The Influence of Internet-Retailing Factors on Price Expectations,” Psychology & Marketing, 20 (June), 477-493.

 

39.              Iyer, Gopalkrishnan R., Anthony D. Miyazaki, Dhruv Grewal and Maria Giordano (2002), “Linking Web-Based Segmentation to Pricing Tactics,” Journal of Product & Brand Management, 11 (4/5), 288-302.

 

40.              Compeau, Larry D., Dhruv Grewal and Rajesh Chandrashekaran (2002), “Comparative Price Advertising: Believe It or Not,” Journal of Consumer Affairs, 36 (Winter), 284-294.  Best Paper Award, Pricing Track, Winter American Marketing Association 2001.

 

41.              Berry, Leonard, Kathleen Seiders and Dhruv Grewal (2002), “Understanding Service Convenience,” Journal of Marketing, 66 (July), 1-17.  Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003.

 

42.              Baker, Julie, A. Parasuraman, Dhruv Grewal and Glenn Voss (2002), “The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions,” Journal of Marketing, 66 (April), 120-141.

 

43.              Grewal, Dhruv, Michael Levy and Greg W. Marshall (2002), “Personal Selling in Retail Settings: How Does the Internet and Related Technologies Enable and Limit Successful Selling? Journal of Marketing Management 18 (3-4) April 2002, pp. 301-316.

 

44.              Levy, Michael and Dhruv Grewal (2001), “Editorial: Passing the Baton,” Journal of Retailing, 77 (Winter) 429-434.  (Editorial).

 

45.              Sharma, Arun, R. Krishnan and Dhruv Grewal (2001), “Value Creation in Markets: A Critical Area of Focus for Business-to-Business Markets.” Industrial Marketing Management, 30 (4), 391-402.

 

46.              Munger, Jeanne L. and Dhruv Grewal (2001), “The Effects of Alternative Price Promotional Methods on Consumers’ Product Evaluations and Purchase Intentions.” Journal of Product and Brand Management, 10 (3), 185-197.

 

47.              Levy, Michael and Dhruv Grewal (2000), “Supply Chain Management in a Networked Environment,” Journal of Retailing, 76 (4), 415-429. (Editorial).

 

48.              Sirgy, M. Joseph, Dhruv Grewal and Tamara Mangleburg (2000), "Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda," Journal of Business Research, 49 (2), 127-138.

 

49.              Parasuraman, A. and Dhruv Grewal (2000), “Serving Customers and Consumers Effectively in the 21st Century: An Overview,” Journal of the Academy of Marketing Science, 28 (Winter), 9-16. (Editorial).

 

50.              Parasuraman, A. and Dhruv Grewal (2000), “The Impact of Technology on the Quality-Value-Loyalty Chain: An Agenda for Future Research,” Journal of the Academy of Marketing Science, 28 (Winter), 168-174.

 

51.              Grewal, Dhruv, Jerry Gotlieb and Howard Marmorstein (2000), "The Moderating Effects of Contextual Cues on the Relationship Between Price and Post-Purchase Perceived Quality," Journal of Business & Psychology, 14 (Summer), 579-591. 

 

52.              Grewal, Dhruv, Arun Sharma, Anuj Mehrotra and Michael Levy (1999), "Planning Merchandising Decisions Efficiently by Disaggregating Sales to Account for Regional and Product Assortment Differences," Journal of Retailing, 75 (3), 405-424.

 

53.              Grewal, Dhruv and Larry D. Compeau (1999), "Pricing and Public Policy: An Overview and A Research Agenda," Journal of Public Policy & Marketing, 18 (Spring), 3-11.  (Editorial).

 

54.              Lassar, Walfried, M., Dhruv Grewal and Howard Marmorstein (1999), "Consumer Responses to the timing of Product Breakdowns in the Presence of Manufacturers’ Warranties," Journal of Business & Psychology, 14 (Winter), 355-371. 

 

55.              Voss, Glenn, A. Parasuraman and Dhruv Grewal (1998), "The Role of Price and Quality Perceptions in Prepurchase and Postpurchase Evaluation of Services," Journal of Marketing, 62 (October), 46-61.

 

56.              Compeau, Larry D. and Dhruv Grewal (1998), "Comparative Price Advertising: An Integrative Review," Journal of Public Policy & Marketing, 17 (Fall), 257-274.

 

57.              Grewal, Dhruv, R. Krishnan, Julie Baker and Norm Borin (1998), "The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions, "Journal of Retailing, 74 (Fall), 331-353.

 

58.              Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1998), "The Effects of Price Comparison Advertising on Buyers' Perceptions of Acquisition Value and Transaction Value," Journal of Marketing, 62 (April), 46-60.  Version of this was also published as a 1996 Marketing Science Institute Report.

 

59.              Lassar, Walfried, Valerie S. Folkes, Dhruv Grewal and Carolyn Costley (1998), "Consumer Affective Reactions to Product Problems when the Timing of warranty expiration varies," Journal of Business Research, 42 (July), 265-271.  Honorable Mention, Conference on Affect, University of California, Riverside 1995.

 

60.              Compeau, Larry D., Dhruv Grewal and Kent B. Monroe (1998), "The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality," Journal of Business Research, 42 (July), 295-309.

 

61.              Mangleburg, Tamara, M. Joseph Sirgy, Dhruv Grewal, Danny Axsom, Maria Hatzios, C. B. Claiborne and Trina Bogle  (1998), "The Moderating Effect of Prior Experience in Consumers' Use of User-Image Based Versus Utilitarian Cues in Brand Attitude," Journal of Business & Psychology, 13 (Fall) 101-113.

 

62.              Grewal, Dhruv, Sukumar Kavanoor, Edward F. Fern, Carolyn Costley, and James Barnes (1997), "Comparative Advertising: A Meta-Analysis of the Empirical Evidence," Journal of Marketing, 61 (October). 1-15. Lead Article. Reprinted in 1998: Publicité comparative versus non comparative : une méta-analyse, Recherche et Applications en. Marketing, 13, 2, 73-94.

 

63.              Sirgy, M. Joseph, Dhruv Grewal, Tamara F. Mangleburg, Jae-ok Park, Kye-Sung Chon, C. B. Claiborne, J. S. Johar and Harold Berkman  (1997), "Direct Versus Indirect Measures of Self-Image Congruence," Journal of the Academy of Marketing Science, 25 (3), 229-241. 

 

64.              Mangleburg, Tamara F., Dhruv Grewal and Terry Bristol (1997), "Adolescents' Use of Product Labels, Gender and Socialization," Journal of Consumer Affairs, 31 (2), 53-70. 

 

65.              Paun, Dorothy, Larry Compeau and Dhruv Grewal (1997), "The Objectives for Pricing Strategies in International Countertrade: When Selling is Buying," Journal of Public Policy & Marketing. 15 (Spring), 69-83.

 

66.              Kavanoor, Sukumar, Dhruv Grewal and Jeff Blodgett (1997), "Ads Promoting OTC Medications: The Effect of Ad Format and Credibility on Beliefs, Attitudes and Purchase Intentions,” Journal of Business Research, 40 (November), 219-228.

 

67.              Stone-Romero, Eugene, Diana L. Stone and Dhruv Grewal (1997), "A Multi-Dimensional Scale of Product Quality," Journal of Quality Management, 2 (1), 87-111.

 

68.              Pillai, Rajnandini, Susan Stites-Doe, Dhruv Grewal and James R. Meindl (1997), "Winning Charisma and Losing the Presidential Election," Journal of Applied Social Psychology, 19 (October), 1716-1726.

 

69.              Grewal, Dhruv, Howard Marmorstein and Arun Sharma (1996), "Communicating Price Information through Semantic Cues: The Effects of Situation and Discount Size," Journal of Consumer Research, 23 (September), 148-155.

 

70.              Grewal, Dhruv and Walter Zinn (1996), "Pricing Products in Inflationary Markets:  The Combined Effect of Inflation and Interest Rates On Consumer and Firm Behavior," Pricing Strategy & Practice: An International Journal, 4 (1), 4-16,

 

71.              Sharma, Arun, Dhruv Grewal and Michael Levy (1995), "The Customer Satisfaction/Logistics Interface," Journal of Business Logistics, 16 (2), 1-21.

 

72.              Grewal, Dhruv (1995), "Product Quality Expectations:  Towards An Understanding of Their Antecedents and Consequences," Journal of Business and Psychology, 9 (Spring), 225-240.

 

73.              Grewal, Dhruv and Howard Marmorstein (1994), "Market Price Variation, Perceived Price Variation and Consumers' Price Search Decisions for Durable Goods," Journal of Consumer Research, 21 (December), 453-460.

 

74.              Grewal, Dhruv, Jerry Gotlieb and Howard Marmorstein (1994), "The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship," Journal of Consumer Research, 21 (June), 145-153.

 

75.              Compeau, Larry D., Dhruv Grewal and Diana S. Grewal (1994), "Adjudicating Claims of Deceptive Advertised Reference Prices:  The Use of Empirical Evidence," Journal of Public Policy & Marketing, 14 (Fall), 52-62.

 

76.              Compeau, Larry D. and Dhruv Grewal (1994), "Adding Value by Effectively Communicating Price Deals:  Does it Matter How You Phrase It?" Pricing Strategy & Practice:  An International Journal, 2 (2), 28-36.

 

77.              Gotlieb, Jerry B., Dhruv Grewal and Stephen W. Brown (1994), "Consumer Satisfaction and Perceived Quality:  Complementary or Divergent Constructs?"  Journal of Applied Psychology, 79 (6), 875-885.

 

78.              Baker, Julie, Dhruv Grewal and A. Parasuraman (1994), "The Influence of Store Environment on Quality Inferences and Store Image," Journal of the Academy of Marketing Science, 22 (4), 328-339.  Reprinted in Managing Services Marketing, 4th edition, John E.G. Bateson and K. Douglas Hoffman, Fort Worth, TX: Dryden Press (1999).  This article was abstracted as “The effect of store atmosphere on customer quality perceptions and store image,” Stores. New York: Jul 1995. Vol. 77, Iss. 7; p. RR5 (1 page).

 

79.              Grewal, Dhruv and Julie Baker (1994), "Do Retail Store Environmental Factors Affect Consumers' Price Acceptability? An Empirical Examination," International Journal of Research in Marketing, 11, 107-115.

 

80.              Grewal, Dhruv, Diana S. Grewal and Larry D. Compeau (1993), "States' Crackdown on Deceptive Price Advertising:  Retail and Public Policy Implications," Pricing Strategy & Practice:  An International Journal, 1 (2), 33-40.

 

81.              Marmorstein, Howard, Dhruv Grewal and Raymond P. H. Fishe (1992) "The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence," Journal of Consumer Research, 19 (June), 52-61.

 

82.              Grewal, Dhruv and Larry D. Compeau (1992), "Comparative Price Advertising:  Informative or Deceptive?" Journal of Public Policy and Marketing, 11 (Spring), 52-62.

 

83.              Ozanne, Julie L., Merrie Brucks and Dhruv Grewal (1992), "A Study of Information Search Behavior During the Categorization of New Products," Journal of Consumer Research, 18 (March), 452-463.

 

84.              Baker, Julie, Dhruv Grewal and Michael Levy (1992), "An Experimental Approach to Making Retail Store Environmental Decisions," Journal of Retailing, 68 (Winter) 445-460.  This article was abstracted as “Using experiments to make store environment decisions,” Stores. New York: Oct 1993. Vol. 75, Issue. 10; p. RR6 (2 pages).

 

85.              Grewal, Dhruv and Diana S. Grewal (1991), "Pricing Responsibility:  The Retailer or the State?" Journal of the Academy of Marketing Science, 19 (Summer), 276-277.

 

86.              Grewal, Dhruv and Arun Sharma (1991), "The Effect of Salesforce Behavior on Customer Satisfaction:  An Interactive Framework," Journal of Personal Selling and Sales Management, 11 (3), 13-23. This article was abstracted in The Selling Advantage, 4 (May), 1982, 1-2.

 

87.              Dodds, William B., Kent B. Monroe and Dhruv Grewal (1991), "Effects of Price, Brand, and Store Information on Buyers' Product Evaluations," Journal of Marketing Research, 28 (August), 307-19.

 

88.              Fern, Edward F., Ramon A. Avila and Dhruv Grewal (1989), "Salesforce Turnover:  Those Who Left and Those Who Stayed," Industrial Marketing Management, 18 (February), 1-9.

 

89.              Samli, A. Coskun, Dhruv Grewal and Sanjeev K. Mathur (1988), "International Industrial Buyer Behavior:  An Exploration and a Proposed Model," Journal of the Academy of Marketing Science, 16 (2), 19-29.

 

OTHER PUBLICATIONS

 

1.      Palmatier, Robert W., Rajiv P. Dant, and Dhruv Grewal (2007), “Theoretical Perspectives of Interorganizational Relationship Performance,” Marketing Science Institute (MSI) Report, Paper # 07-500, 1-37, URL: http://www.msi.org/publications/publication.cfm?pub=1203

 

2.      Grewal, Dhruv and Larry Compeau (2006), “Consumer Responses to Price and Its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research,” Review of Marketing Research, Volume 3, Naresh Malhotra (ed.), M.E. Sharpe.

3.      Grewal, Dhruv, Michael Levy, R. Krishnan and Jeanne Munger (2006), “Retail Success and Key Drivers,” Retailing in the 21st Century: Current and Future Trends, Manfred Krafft and Murali Mantrala (editors), New York: Springer Berlin Heidelberg, 13-26.

 

4.      Robert Palmatier, Rajiv Dant, Dhruv Grewal and Kenneth Evans (2005), “Leveraging Relationship Marketing Strategies for Better Performance: A Meta-analysis, Marketing Science Institute 05-115. (Version published JM 2006).

 

5.      Seiders, Kathleen, Glenn Voss, Dhruv Grewal and Andrea Godfrey (2005), “Do Satisfied Customers Buy More?” Marketing Science Institute 05-114. (Version published JM 2005).

 

6.      Estelami, Hooman, Dhruv Grewal and Anne Roggeveen (2004), “The Effects of Retailer Reputation and Responses on Postpurchase Consumer Reactions to Price-Matching Guarantees, Marketing Science Institute Report No. 04-113, Issue 3, 27047. (Version to be published JAMS 2007).

 

7.      Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2004), “The Difference Between Perceptual and Objective Performance Measures: An Empirical Analysis,” Marketing Science Institute Report, No. 04-103 (25 pages).

 

8.       Montoya-Weiss, Mitzi, Glenn B. Voss, and Dhruv Grewal (2003), “Online Channel Use and Satisfaction in a Multi-channel Service Context,” Marketing Science Institute Report, No. 03-107 (17 pages). (Version published JAMS 2003).

 

9.      Grewal, Dhruv (2003), “Marketing Is All About Creating Value: 8 Key Rules,” Inside the Mind of Textbook Marketing, Boston, MA: Aspatore Inc.

 

10.  Levy, Michael and Dhruv Grewal (2002), “Manager’s Journal: So Long, Kmart Shoppers,” Wall Street Journal, New York, January 28, Eastern Edition, A14.

 

11.  Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1996), "The Effects of Price Comparison Advertising on Buyers' Perceptions of Acquisition Value and Transaction Value," Marketing Science Institute Working Paper Series 96-103, Boston, MA: Marketing Science Institute. (Version published JM 1998).

 

12.  Samli, A. Coskun, Dhruv Grewal and Mary K. Ericksen (1994), "Importance of Product Information Cues to Global Marketing," in Global Marketing:  Perspectives and Cases, Salah S. Hassan and Roger D. Blackwell (eds.), Dryden Press, 230-249.

 

WORK IN PROGRESS (working papers available for some of these projects)

 

1.                  “Retail Price Accuracy: A Re-Inquiry,” (with Ronald C. Goodstein, Anthony Miyazaki, David Hardesty and Praveen Kopalle). Working Paper. Work in progress. 

 

2.            “When Positive Is Painful: Aversion to Mood Transitioning as an Explanation for the Avoidance of Positive Hedonic Stimuli,” (with Nancy M. Puccinelli), Working Paper. Additional Data Being Collected.

 

3.                  An Empirical Analysis “Co-Creating Service Recovery,” (With Anne Roggeveen and Michael Tsiros). Working Paper. Additional Data Being Collected.

 

4.            “What, When, And How Much To Cross-Sell?: Optimizing Multicategory Catalog Mailing" (with V. Kumar and Morris George).  Working paper. In the Review Process.

 

5.       “The Difference Between Perceptual and Objective Performance Measures: An Empirical Analysis,” (with Kusum L. Ailawadi and Rajiv Dant).  Working paper. In the Review Process.

 

6.       “Impact of Sales Manager Capabilities on Business Performance: A Social Capital Theory Perspective (with Namwoon Kim, Arun Sharma, and Rajendra K. Srivastava). Working Paper.   In the Review Process.

 

7.      “How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees and Post-Purchase Behavior,” (with Anne Roggeveen and Ronald Goodstein), Working paper. 

 

8.       “Fix It Or Leave It: Customer Expectation, Intentions, And Reactions In Technology-Based Self-Service Failure And Recovery,” (with Zhen Zhu, Cheryl Nakata, and K. Sivakumar).  Work in progress.

 

9.         “When Left is Right and Right Maybe Wrong,” (with Rajneesh Suri and Rajesh Chandrashekaran). Work in progress.

 

10.              “Fairness through Transparency,” (with Sandra Rothenberger and Gopalkrishnan Iyer). Work in progress.

 

11.              “Relationship Marketing Dynamics,” (with Rob Palmatier, Rajiv Dant and Mark Houston). Working Paper.  In the Review Process.

 

12.              “Combining Sequential Information From Multiple Sources: A Belief Updating Perspective,” (with Dipayan Biswas and Anne Roggeveen). Work in progress.

 

13.              “Entrepreneurial Orientation, Market Knowledge Resources, and E-Service Performance: A Conceptual Framework and Research Propositions,” (with Rajshekhar (Raj) G. Javalgia and Lori Radulovich), working paper. In the Review Process.

 

14.              “Customer Experience Management: Retail Insights and Research Avenues,” (with Michael Levy and V. Kumar).

 

15.              “Customer Experience Management in Retailing: Understanding the Buying Process,” (with Nancy Puccinelli, Ronald C. Goodstein, Rob Price, Priya Raghubir, and David Stewart). Working Paper. In the Review Process.

 

16.  “Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?” (with Dipayan Biswas and Anne Roggeveen). Working Paper.   In the Review Process.

 

17.  “The Value of Knowing What Customers Really Want: Retail Associate Interpersonal Sensitivity as an Environmental Cue,” (with Nancy M. Puccinelli, Susan A. Andrzejewski, Ereni Markos, and Tracy Noga). Working Paper. 

 

WORK IN PROGRESS (data collected and projects in progress)

 

1.                  “Semantic Cues and Risk Perceptions: Moderating Roles of Location, Usage and Motivation” (with Joan Lindsey-Mullikin). Two studies completed.

 

2.                  “Color of the Price: Gender Differences,” (with Rajesh Chandrashekaran and Raj Suri), (preliminary data collected and being analyzed).

 

3.                  “Customer Service Time as a Determinant of Store Patronage,” (with Howard Marmorstein, Anne Roggeveen and Praveen Kopalle), Work in Progress (model developed, one experimental study completed, 2nd study designed).

 

4.                  “Meta-Analysis: Mood and Consumer Behavior, (with Nancy M. Puccinelli, Susan A. Andrzejewski), data collection in process.

 

5.                  “Meta-Analysis: Regulatory Focus, (with Anne Roggeveen, Nancy M. Puccinelli, Susan A. Andrzejewski), data collection in process.

 

6.                  “CRM,” (with Sandra Rothenberger and Gopalkrishnan Iyer). Data being analyzed.

 

7.                  “Building Customer Relationships through Service Strategies: Bricks, Clicks & Bricks & Clicks,” (with Joan Lindsey-Mullikin and R. Krishnan). In progress.

 

 

CASES

 

  • Carpet-Pro Solutions (A &B) (with Jeanne Munger) -- Used in 1-Year MBA Babson Consortium Program, and Lucent Program.

 

  • Staples.Com (with Jeanne Munger).
    • Used in e-commerce class at Babson and 1-year MBA.

 

  • eBay.Com (with Jeanne Munger).
    • Used in e-commerce class at Babson, 1-Year MBA, Babson Consortium Program.

 

  • Sports Therapy Case s (A & B) (with Jeanne Munger).
    • Used in Boston University Class for Physical Therapists.

 

  • Tel-Soft.Com (with Jeanne Munger).
    • Used in Lucent Masters Program at Babson College and 1-Year MBA Program.

 

  • Insurance-XYZ.Com (with Jeanne Munger).  Adapted version of Tel-Soft.Com. Case used in SEE Met-Life Program.

 

  • Staples, in Fulfillment in E-Business (2001), Edited by Petra Schuber, Ralf Wolfle and Walter Dettling, Germany: Hanser, 239-252 (Case is published in German) (case is with J. P. Jeannet, W. Caleb McCann and Martha Lanning).

 

  • Reebok in Fulfillment in E-Business (2001), Edited by Petra Schuber, Ralf Wolfle and Walter Dettling, Germany: Hanser, 217-226 (Case is published in German) (case is with J. P. Jeannet, W. Caleb McCann and Martha Lanning).

 

  • Tonernow in Fulfillment in E-Business (2001), Edited by Petra Schuber, Ralf Wolfle and Walter Dettling, Germany: Hanser, 227-237 (Case is published in German) (case is with J. P. Jeannet, W. Caleb McCann and Martha Lanning).

 

  • Zerco Battery Case (with Jeanne Munger).  Case used in IMC-2 Classes at Babson College (Fall 2001, Spring 2002, Summer 2004).

 

  • Zerco Cellular Batter Case (with Jeanne Munger).  Adapted version of Zerco Battery Case. Case used in Ericsson exec-ed program and Lucent MS Program.

 

  • Z-Battery.Com (with Jeanne Munger).  Online adaptation of the Zerco Battery case used in e-commerce class at Babson College.

 

  • Emergin (with Kathi Overby).  Case pertains to the change and evaluation of website.  Used in e-commerce class Babson college.

 

  • Grewal, Dhruv (1988), "Coke Tries to Counter the Pepsi Challenge", in Business Strategy and Policy, 2nd edition, eds. Garry D. Smith, Danny R. Arnold, and Bobby G. Bizzell, Boston, MA:  Houghton Mifflin Company, 474-497.
    • Reprinted in Marketing Management: Knowledge and Skills, 2nd edition, eds. J. Paul Peter and James Donnelly, Homewood, IL:  Business Publications Inc./Irwin, 1988, 756-780.
    • Reprinted in Marketing Management:  Knowledge and Skills, 3rd edition, eds. J. Paul Peter and James Donnelly, Homewood, IL:  Business Publications Inc./Irwin, 1992, 778-801.
    • Reprinted in Marketing Management:  Knowledge and Skills, 4th edition, eds. J. Paul Peter and James Donnelly, Homewood, IL:  Business Publications Inc./Irwin, 1995, 702-722.

 

 

EDITED PROCEEDINGS

 

Grewal, Dhruv, Michael Levy and R. Krishnan (2006), Benchmarking Marketing’s Future, Chicago, IL: American Marketing Association (on a CD).

 

Grewal, Dhruv and Cornelia Pechmann (1998), Reflections and Future Directions in Marketing, Chicago, IL: American Marketing Association.

 

Levy, Michael and Dhruv Grewal (1993), Developments in Marketing Science, Vol. XVI, Coral Gables, FL:  Academy of Marketing Science.

 

DISSERTATION

 

Grewal, Dhruv (1989), "The Effect of Intrinsic, Extrinsic Cues and Reference Prices on Buyers' Perceptions of Quality and Value," unpublished dissertation, Virginia Polytechnic Institute and State University, Blacksburg, Virginia (462 pages).             Dissertation Chairman: Kent B. Monroe

 

PROFESSIONAL PRESENTATIONS AND PROCEEDING PUBLICATIONS           

(co-author’s name in italics if I was not part of the presentation)

(**Proceeding publication also presented)

 

1.            “When are Semantic Price Cues effective in influencing Perceptions of Quality?,” (with Joan Lindsey-Mullikin,” Summer Conference, American Marketing Association, San Diego, Ca, 2008.

 

2.            “Using Electronic Toolkits to Engage Your Principles of Marketing Students,” AMA 20008 Summer Conference, American Marketing Association, San Diego, Ca, 2008.

 

3.            “Fairness through Transparency,” (with Sandra Rothenberger and Gopalkrishnan Iyer). 2008 Summer Conference, American Marketing Association, San Diego, Ca, 2008.

 

4.            “Pricing Research: Behavioral Insights,” AMA Doctoral Consortium, University of Missouri 2008

 

5.            “Customer Experience Management in Retailing: Understanding the Buying Process,” (with Nancy Puccinelli, Ronald C. Goodstein, Rob Price, Priya Raghubir, and David Stewart). JR Retailing Thought Leadership Conference 2008

 

6.            “Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment.” (with Michael Levy), Workshop at George Mason University, February and May 2008.

 

7.            “How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees and Post-Purchase Behavior,” Academy of Marketing Science, Vancouver, May 2008 (with Anne Roggeveen and Ronald Goodstein),

a.                  Best Paper Award – Retailing Track (Stan Hollander Prize).

b.                  Best Overall Conference Paper Award (Wayne Delozier Prize).

 

8.            “Building Customer Relationships through Service Strategies: Bricks, Clicks & Bricks & Clicks,” (with Joan Lindsey-Mullikin and R. Krishnan), Service Camp, Florida Atlantic University, February 2008.

 

9.            “CRM: Complaint Management Strategies,” (with Sandra Rothenberger and Gopalkrishnan Iyer), Service Camp, Florida Atlantic University, February 2008.

 

10.        "Changing Landscape of Marketing Research and Customer Value," International Marketing Conference, Great Lakes Institute of Management, Chennai, December 2007 (with R. Krishnan).

 

11.        “The Effects of Location of Prices on Product Evaluation,” Association for Consumer Research, October 2007, (with Raj Suri and Rajneesh Chandrashekaran).

 

12.        “Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” (with Michael Levy), University of New Haven, (sponsored by AMA Connecticut Chapter and McGraw-Hill), October 12 2007, (over 15 faculty from New England attended).

 

13.        “When Left is Right and Right Maybe Wrong,” Fordham Pricing Conference, September 2007 (with Rajneesh Suri and Rajesh Chandrashekaran).

 

14.        “More efficiency through price transparency,” International Pricing & Marketing Conference (PRIMA 2007), Innsbruck (Austria), September 2007 (with Sandra Rothenberger and Gopalkrishnan Iyer).

 

15.        “Fairness through Transparency,” Fordham Pricing Conference, September 2007 (with Sandra Rothenberger and Gopalkrishnan Iyer).

 

16.        “When Positive is Painful: Aversion to Mood Transitioning,” Department of Psychology Speaker Series, Northeastern University, September 2007, (with Nancy M. Pucinelli (Upton)).

 

17.        “How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: 
It Depends on Cue Typicality and the Reputation Cue’s Valence,”  AMA Summer Educators’ Conference, August 2007, Washington D.C., (with Anne Roggeveen).

 

18.        “Fix It or Leave It: Customers’ Expectation, Intention, and Reactions in Technology-Based Self-Service Failure and Recovery,” AMA Summer Educators’ Conference, August 2007, Washington D.C., (with Zhen Zhu, Cheryl Nakata, and K. Sivakumar).

a.                  This paper was awarded best paper in the Technology and e-Business Track.

 

19.        “Combining Sequential Information From Multiple Sources: A Belief Updating Perspective,” AMA Summer Educators’ Conference, August 2007, Washington D.C (with Dipayan Biswas and Anne Roggeveen).

 

20.        “Why Write a Textbook: Pro’s & Cons?,” AMA Summer Educators’ Conference, August 2007, Washington D.C.

 

21.        “Delivering Insights: The 3 I’s of Teaching: Integration, Involvement, and Interaction,” Pre-Conference Workshop, AMA Summer Educators’ Conference, August 2007, Washington D.C.

 

22.        “Mind Your Pricing Hues: Demonstrations of the Impact of Price Color on Evaluations,” University of Illinois Pricing Camp, May 2007 (with Raj Suri and Rajesh Chandrashekeran).

 

23.        “The Effect of Spatial Presentation of Price on Price Perception,” University of Illinois Pricing Camp, May 2007 (with Raj Suri and Rajesh Chandrashekeran).

 

24.        “Co-Creating Service Recovery,” 2007 Sheth-AMA Doctoral Consortium, Arizona State University, (with Anne Roggeveen and Michael Tsiros).

 

25.        “Interactivity in Marketing Foundation Classes,” 2007 Marketing Educators’ Conference, San Antonio, Texas (with Michael Levy).

 

26.        “Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” (with Michael Levy), Bentley College, April 2007. (over 25 faculty from New England attended).

 

27.        “Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” (with Michael Levy), Bryant College, April 2007.

 

28.        “The Changing Learning Environment: Who are Today’s Students?.” NY McGraw-Hill Conference, 2007, (with Michael Levy), luncheon keynote speaker.

 

29.        “Engage Your Principles of Marketing Students in New and Fresh Ways,” Web-Ex Presentations, McGraw-Hill, 2007 (with Michael Levy), (made a number of presentations over the months of February, March and April).

 

30.        “How Cue Congruity Affects Consumer Perceptions,” Association for Consumer Research, September 2006, (with Anne Roggeveen).

 

31.        “Journal of Retailing: The Review Process,” Summer AMA, Chicago, August 2006 (with Michael Levy).

 

32.        “Environmental Research: A Research Agenda,” Summer AMA, Chicago, August 2006.

 

33.        “Behavioral Aspects of Value-Based Pricing,” 19th Annual PriceX Conference, California, June 2006.

 

34.        “The Journal of Retailing” Sheth-AMA Doctoral Consortium, University of Maryland, 2006 (Michael Levy).

 

35.        “Self-Service Technology Effectiveness: The Roles of Comparative Information, Interactivity, and Individual Differences,” (with Zhen Zhu, Cheryl Nakata, and K. Sivakumar), Winter AMA, February 2006.

 

36.        “Measuring Service Convenience and Assessing its Influence on Retail Customers,”
(with Kathleen Seiders, Glenn B. Voss, and Andrea L. Godfrey), Winter AMA, February 2006.

 

37.        “Developing Effective Service Recovery Strategies: The Role of Explanation and Compensation,” (with Anne Roggeveen, and Michael Tsiros), Winter AMA, February 2006 (presented by Zhen Zhu).

 

38.        “How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees and Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), University of Houston, February 2006;   also “Retail Pricing Research.”

 

39.        “How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees and Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), Texas Christian University, February 2006; also “Retail Pricing Research.”

 

40.        “How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees and Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), Drexel University, January 2006; also “Retail Pricing Research.”

 

41.        “How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees and Post-Purchase Behavior,” (with Hooman Estelami and Anne Roggeveen), University of Massachusetts, Amherst. November 2005, also “Retail Pricing Research.”

 

42.        “Retail Pricing Research,” Fordham Pricing Conference, November 2005.

 

43.        “Semantic Price Cues: When are they Effective in Influencing Consumer Perceptions of Quality,” Fordham Pricing Conference, November 2005 (with Joan Lindsey-Mullikin).

 

44.        “The 3 I’s of Teaching: Integration, Involvement, and Interaction,” Society for Marketing Advances Distinguished Teach Award Finalist Presentations, November 2005.

 

45.        “Journal of Retailing: The Review Process,” Society for Marketing Advances, November 2005.

 

46.        “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” (with Anne Roggeveen and Jerry Gotlieb), Association for Consumer Research, October 2005.

 

47.        “Consumer Responses to Service Recovery Strategies: The Moderating Role of Online versus Offline Environment,” (with Katherine E. Harris, Kenneth L. Bernhardt and Lois A. Mohr), Direct Marketing Educational Conference, October 2005, Atlanta, GA.   

 

48.        “Multi-Channel Management,” (with Bob Leghorn, Scott Neslin, Venkatesh Shankar, Marije Teerling, Jacquelyn Thomas and Peter Verhoef), Customer Relationship Management Thought Leadership Conference, University of Connecticut in September, 2005.

 

49.        Compensation as a Service Recovery Strategy: When Does it Work?,” (with Michael Tsiros and Anne Roggeveen), Virginia Tech, September 2005.

 

50.        “Meet the Editors Session: The Journal of Retailing” 2005 American Marketing Association Summer Conference, (Michael Levy).

 

51.        “Retail Pricing Research,” Sheth-AMA Doctoral Consortium, University of Connecticut, Storrs, July 2005.

 

52.        “Meet the Editors Session: The Journal of Retailing” Sheth-AMA Doctoral Consortium, University of Connecticut, Storrs, July 2005 (Michael Levy).

 

53.        “Developing Winning Retail Marketing and Pricing Strategies,” 18th Annual PRICEX Conference, Chicago, June 2005.

 

54.        “Semantic Price Cues: When are they Effective in Influencing Consumer Perceptions of Quality,” University of Illinois Pricing Camp, May 2005 (with Joan Lindsey-Mullikin).

 

55.        “Meet the Editors Session: The Journal of Retailing” 2005 Academy of Marketing Science, (Michael Levy).

 

56.        “What Type of Retailer Should Offer a Price Matching Guarantee?: It Depends on the Fit Between the Retailer’s Reputational Strategy and the PMG Pricing Tactic,” University of Illinois Pricing Camp, May 2005 (with Anne L. Roggeveen and Hooman Estelami).

 

57.        “Retail Success through Value,” L.L. Bean Forum, University of Southern Maine, March 2005.

 

58.        “Meet the Editors Session: The Journal of Retailing” 2005 American Marketing Association Winter, (Michael Levy).

 

59.        “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” Babson Research Forum, February 2005 (with Anne L. Roggeveen and Jerry Gotlieb).

 

60.        “Impact of Store Manager Capabilities on Business Performance: A Social Capital Theory Perspective (with Namwoon Kim, Arun Sharma, and Rajendra K. Srivastava), Yale-Marketing Science Collaboration Conference, December 2004.

 

61.        “Compensation as a Service Recovery Strategy: When Does it work?,” (with Michael Tsiros and Anne Roggeveen). Ohio State University, November 2004.  “Journal of Retailing: Research Avenues,” Ohio State University, November 2004 (Michael Levy).

 

62.        “Non-Conscious Processing of Print Ads in Price Advertisements,” (with Rajesh Chandrashekaran), 2004 Fordham Pricing Conference, October 2004.

 

63.        “Do Satisfied Customers Buy More? The Moderating Roles of Convenience and Individual Characteristics on Repurchase Behavior,” Frontiers in Services, University of Miami, October 2004, (with Kathleen Seiders, Glenn B. Voss, and Andrea L. Godfrey).

 

64.        “Self-Service Technology Effectiveness: The Roles of Interactivity, Comparative Information, and Individual Differences on Perceived Control and Interface Evaluation,” Frontiers in Services, University of Miami, October 2004, (with Zhen Zhu, Cheryl Nakata, and K. Sivakumar).

 

65.        “Journal of Retailing: The Process and A Research Agenda,” American Marketing Association Summer Educators’ Conference, Boston, August 2004, (Michael Levy).

 

66.        “Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments,” American Marketing Association Summer Educators’ Conference, Boston, August 2004, (with Monika Kukar-Kinney).

 

67.        “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Marketing Science, Holland, June 2004, (with Gopalkrishnan R. Iyer and David M. Hardesty).

 

68.        “How Compensating Customers After a Service Failure Affects Loyalty Evaluations,” Marketing Science, Holland, June 2004, (Anne Roggeveen and Michael Tsiros).

 

69.        “Working with Collaborators,” Texas A&M AMA-Sheth Doctoral Consortium, College Station, 2004.

 

70.        “Meet the Editors Session:  The Journal of Retailing,” Academy of Marketing Science Conference, May 2004, (Michael Levy).

 

71.        “Building a Successful Academic Career: Perspectives of an Author, Reviewer and Editor,” Balas Doctoral Consortium, May 2004, Babson College.

 

72.        “The Effects of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency,” Babson Research Forum, Spring 2004 (Anthony Miyazaki and Ronnie Goodstein).

 

73.        “Developing Winning Retail Strategies in a Global Arena, Rheims Research Conference, France, May 2004.

 

74.        “Determinants of Post-Purchase Consumer Response to Price-Matching Guarantees, (with Hooman Estelami and Anne Roggeveen), April 2004, Dartmouth College.

 

75.        “How Compensating Customers After a Service Failure Affects Loyalty Evaluations,” University of Mississippi, March 2004, (Anne Roggeveen and Michael Tsiros). “Journal of Retailing: Research Avenues,” University of Mississippi, March 2004 (Michael Levy).

 

76.        “Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue,” University of Arkansas Retailing Conference, February 2004, (Michael Levy).

 

77.        “How Compensating Customers After a Service Failure Affects Loyalty Evaluations,” American Marketing Association Winter Educator’s Conference, Scottsdale, Arizona, February 2004, (Anne Roggeveen and Michael Tsiros).

 

78.        “Meet the Editors Session:  The Journal of Retailing,” American Marketing Association Winter Educator’s Conference, Scottsdale, Arizona, February 2004, (Michael Levy).

 

79.        “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Babson Research Forum, December 2003. 

 

80.        “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Fordham University Pricing Conference, New York, NY, November 2003,(with Gopalkrishnan R. Iyer and David M. Hardesty).

 

81.        “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Society for Marketing Advances Doctoral Consortium, New Orleans, November 2003.  Opening Talk. (with M. Levy).

 

82.        “Retailing Research: Past, Present and Future,” Society for Marketing Advances Doctoral Consortium and Retailing Conference, New Orleans, November 2003.  Luncheon Talk. (with M. Levy).

83.        Plenary “Meet the Editors Session:  The Journal of Retailing,” Academy of Marketing Science/American Collegiate Retailing Association, Columbus Ohio, November, 2003 (with Michael Levy).

 

84.        “Meet the Editors Session: The Journal of Retailing” Association for Consumer Research, Toronto, October 2003 (with M. Levy).

 

85.        “Comparative Advertising: The Role of Positive and Negative Messages,” (with Anne Roggeveen and Jerry Gotlieb,” University of Illinois Pricing Camp, 2003.

 

86.        “The Changing Face of Objective and Subjective Market Price Variation in Today’s Web-Based Retail Environment,” (with Joan Lindsey-Mullikin), University of Illinois Pricing Camp, 2003.

 

87.        “Determinants of Post-Purchase Consumer Response to Price-Matching Guarantees, (with Hooman Estelami), University of Illinois Pricing Camp, 2003.

 

88.        “Perceived Control, Expectation, and Customer Self Service Recovery in the Technology-Based Self-Service Failure Encounters: An Exploratory Study,” (with Zhen Zhu, Cheryl Nikata and K. Sivakumar), Boston University Marketing Camp, 2003.

 

89.        “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 Marketing Science Conference, Maryland (with Rajiv P. Dant and Kusum Ailawadi). 

 

90.        “Teaching: A Chance to Make a Difference in My Student’s Lives,” American Marketing Association, Summer Conference, Chicago, 2003.  Teaching SIG Awards Session.

 

91.        “Meet the Editors Session:  The Journal of Retailing,” Academy of Marketing Science, Washington D. C. 2003 (with Michael Levy).

 

92.        “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” St Gallen University, Doctoral Seminar in Research, Winter 2003 (with Michael Levy).

 

93.        “The Journal of Retailing” Robert Mittlestaedt Doctoral Symposium, Nebraska University 2003 (Michael Levy) and “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Robert Mittlestaedt Doctoral Symposium, March 2003, Nebraska University, Plenary Speaker.

 

94.        “When and How Much do you have to Pay for a Service Failure,” 2003 Marketing Research Forum, Temple University (Anne Roggeveen and Michael Tsiros) and “The Journal of Retailing” Marketing Research Forum, Temple University 2003 (Michael Levy).

 

95.        “Meet the Editors Session: The Journal of Retailing” 2003 American Marketing Association Winter, Orlando, FL (with Michael Levy).

 

96.        “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 American Marketing Association Winter, Orlando, FL (with Rajiv P. Dant and Kusum Ailawadi). 

 

97.        “Customer Evaluation of Service Convenience: An Empirical Investigation, “2003 American Marketing Association Winter, Orlando, FL (with Kathleen Seiders, Glenn Voss and Andrea Godfrey). 

 

98.        “Consumers’ Interpretation of the Semantic Phrases Found in Comparative Price Ads,” Babson College Board of Research Forum, February 2003 (with Joan Lindsey-Mullikin, Larry Compeau and Ross Petty).

 

99.        “When and How Much do you have to Pay for a Service Failure,” Baruch College Marketing Research Forum, 2003 (with Anne Roggeveen and Michael Tsiros) and “The Journal of Retailing” Baruch College Marketing Research Forum, 2003 (with Michael Levy).

 

100.    “When and How Much do you have to Pay for a Service Failure,” Babson Marketing Research Forum, Babson Park, November 22, 2002 (with Anne Roggeveen and Michael Tsiros).

 

101.    “Meet the Editors Session: The Journal of Retailing” 2002 Association for Consumer Research, Atlanta, GA (with Michael Levy).

 

102.    ”Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” Marketing Science Institute Conference on Metrics, Dallas 2002 (with Rajiv Dant and Kusum Ailawadi).

 

 

103.    “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at Bank of Montreal Marketing Research Conference, September 2002, (with Mitzi Montoya-Weiss and Glenn Voss) and “Role of Evaluation, Shop-Around Preferences, and Technology Use on Profits: Moderation Effects of Switching Barriers,” Presentation at Bank of Montreal Marketing Research Conference, September 2002.

 

 

 

104.    “Variations within the Consumers’ Interpretation of Reference Price Ads: Avenues for Future Research,” 2002 Fordham Pricing Conference (with Joan Lindsey-Mullikin, Larry Compeau and Ross Petty).

 

105.    “Wait Expectations, Store Atmosphere and Gender Effects on Store Patronage Intentions,”5th Colloque Etienne THIL, September 2002, ­ La Rochelle (with Glenn Voss, Julie Baker and Michael Levy).

 

106.    “The Journal of Retailing” 2002 Sheth-AMA Doctoral Consortium, Emory University, Atlanta, GA (with Michael Levy).

 

107.    “Meet the Editors Session: The Journal of Retailing” 2002 AMS, Sanibel, FL (with Michael Levy).

 

108.    “Meet the Editors Session: The Journal of Retailing” 2002 SMA, St. Louis (with Michael Levy).

 

109.    “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at Boston College Conference, March 2002, (with Mitzi Montoya-Weiss and Glenn Voss).

 

110.    “The Journal of Retailing” 2002 Winter AMA Conference, Austin, TX (with Michael Levy).

 

111.    “The Journal of Retailing” 2002 Bentley College, (with Michael Levy) and “Market Price Variation, Perceived Price Variation and Search, Bentley College, 2002 (with Joan Lindsey-Mullikin).

 

112.    Grewal, Dhruv, Julie Baker, Michael Levy and Glenn Voss (2002), "The Role of Store Atmosphere, Customer Crowding and Retail Salespersons on Consumers' Perceptions of Waiting Time, Service Quality and Store Image." Academy of Marketing Science, Sanibel, Florida.**

a.                  Best Paper Award – Retailing Track (Stan Hollander Prize).

b.                  Best Conference Paper Award (Wayne Delozier Prize).

 

113.    Chandrashekeran, Rajesh and Dhruv Grewal (2001), “Effects of Comparative Price Ads on Internal Reference Price and Offer Evaluation,” Summer AMA.

 

114.    Compeau, Larry, Dhruv Grewal and Joan Lindsey-Mullikin (2001), “An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements,” Academy of Marketing Science, San Diego, CA.

 

115.    Compeau, Larry, Dhruv Grewal and Rajesh Chandrashekaran (2001), “Believe It or Not: Advertised Reference Prices, Sale Prices and Perceptions of Value,” AMA Winter. 

a.                  Best paper – Pricing Track.

 

116.    Grewal, Dhruv and Joan Lindsey-Mullikin (2001), “Market Price Variation: The Availability of Internet Market Information,” AMA Winter.

 

117.    Journal of Retailing” 2001 Council of Logistics Management, St. Louis (with Michael Levy).

 

118.    “Journal of Retailing” 2001 Logistics Doctoral Consortium, St. Louis (with Michael Levy).

 

119.    “Journal of Retailing” 2001 Fordham University Pricing Conference, New York, NY (with Michael Levy).

 

120.    “The Influence of Market Price Variation and Store Familiarity on Internet Purchase Intentions” 2001 Fordham University Pricing Conference, New York, NY (with Joan Lindsey-Mullikin).

 

121.    “The Influence of Internet-Retailing Factors on Price Expectations” 2001 Fordham University Pricing Conference, New York, NY (with Jeanne Munger, Michael Levy, and Gopal Iyer).

 

122.    “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at plenary session of the 2001 Sheth-AMA Doctoral Consortium, University of Miami.

 

123.    "Role of Alternative Heuristic Cues."  2000 SMA Doctoral Consortium, Orlando, Florida (with Anthony Miyazaki and Ronnie Goodstein).

 

124.    “Perspectives in Pricing: Research Issues in a Networked Environment,” 2000 Fordham University Pricing Conference, New York, NY.

 

125.    “Effects of Comparative Price Advertisements on Consumers’ Internal Reference Prices: The Moderating Role of Savings presentation Format,” 2000 Fordham University Pricing Conference, New York, NY, (with Rajesh Chandrashekeran).

 

126.    “The Changing Face of Objective and Subjective Price Variation in Web-Based Retail Environments,” 2000, Fordham University Pricing Conference, New York, NY, (with Joan Lindsey-Mullikin).

 

127.    Montoya-Weiss, Mitzi, Glenn Voss and Dhruv Grewal (2000), “Bricks and Clicks: Customer Adoption of the Internet in a Multichannel Retail Environment,” AMA Summer.

a.                  Best paper – Technology Track.

 

128.    "Role of Alternative Heuristic Cues."  Winter American Marketing Association Conference 2000, San Antonio, Texas, (with Anthony Miyazaki and Ronnie Goodstein).

 

129.    “Compete on Value” 1999 Babson College, MA, “The Role of Extrinsic Cue Consistency in Determining Quality Perceptions,” 1999 Babson College, MA (with Anthony D. Miyazaki and Ronald C. Goodstein), and “The Effects Of Store Environment Cues On Consumers’ Perceptions Of Price And Non-Monetary Prices, Quality And Value,” 1999 Babson College, MA, (with Julie Baker, Glenn Voss and A. Parasuraman).

 

130.    “The Effects of Alternative Price Promotional Methods on Consumers’ Product Evaluations and Purchase Intentions,” 1999, Fordham 2nd Pricing Conference, New York, NY, (with Jeanne L. Munger).

 

131.    “Great Teachers in Marketing Presentation: My Chance to Make a Difference, 1999 Academy of Marketing Science, Coral Gables, Florida.

 

132.    “Compete on Value,” 1999 Academy of Marketing Science, Coral Gables, FL, (with Arun Sharma and R. Krishnan).

 

133.    “Value Based Marketing Strategies,” New Delhi, India, 1999 (with R. Krishnan). 

 

134.    “Serving Customers and Consumers Effectively in the 21st Century: An Overview,” Marketing Science Institute Conference, Coral Gables, Florida, 1998 (with A. Parasuraman).

 

135.    Tamara F. Mangleburg, Terry Bristol, and Dhruv Grewal (1998), "Family Type, Family Authority Relations, and Adolescents' Perceived Purchase Influence," in Advances in Consumer Research, 26, Eric J. Arnould and Linda Scott (eds), Provo, UT: Association for Consumer Research, 379-384.

 

136.    "Pricing and Public Policy: An Overview and Avenues for Future Research," 1998 AMA Doctoral Consortium, University of Georgia, Athens.

 

137.    "The Accuracy of Internal Reference Price: Implications for Predicting Brand Choice and Responses to Price Promotions," Pricing Workshop, University of Illinois, September, 1997 (with Howard Marmorstein and John Charnes).

 

138.    "Acquisition Value, Transaction Value and Behavioral Intent," Pricing Workshop, University of Illinois, September, 1997, (with Kent B. Monroe and R. Krishnan).

 

139.    "The Effects of Price Comparison Advertising on Buyers' Perceptions of Acquisition Value and Transaction Value," Marketing Science Conference, Berkeley, CA, 1997, (with Kent B. Monroe and R. Krishnan).

 

140.    "Socialization, Gender and Adolescents' Use of Product Labels," Winter American Marketing Association Conference, St. Petersburg, February 1997, (with Tamara F. Mangleburg and Terry Bristol).

 

141.    "Evaluation of Efficiency in Marketing: A Conceptual and Empirical Examination," Winter American Marketing Association Conference, Hilton Head, South Carolina, 1996, (with Anuj Mehrotra and Arun Sharma).

 

142.    "Communicating Price Information through Semantic Cues: The Effects of Situation and Discount Size," Department of Marketing, University of Oklahoma, Norman, 1996.

 

143.    "Communicating Price Information through Semantic Cues: The Effects of Situation and Discount Size," Department of Marketing, University of Illinois, Urbana-Champaign, December 1995.

 

144.    "The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality," Association for Consumer Research, Minneapolis, Minnesota, 1995, (with Larry D. Compeau and Kent B. Monroe).

 

145.    Grewal, Dhruv and Kent B. Monroe (1995), "Information Cues as Signals of Quality," European Advances in Consumer Research, Vol. 2.

 

146.    Grewal, Dhruv and Kent B. Monroe (1995), "Price as a Signal of Quality," European Advances in Consumer Research, Vol. 2.

 

147.    "A Methodological Review of Price-Perceived Quality Review: An Agenda For Future Research, Marketing Science Conference, Sydney, Australia, 1995 (with Carolyn Costley).

 

148.    "Legal Issues in Retail Pricing: New Developments in Reference Pricing and Resale Price Maintenance," Retail Patronage Conference, 1995 (with Michael Levy).

 

149.    "The Accuracy of Consumers' Internal Reference Prices: Implications for Predicting Brand Choice and Response to Price Promotions," Winter American Marketing Association Conference, San Diego, California, 1995 (with Howard Marmorstein and John Charnes).

 

150.    "Direct Versus Indirect Measures of Self-Image Congruence," Annual Conference of the Society For Consumer Psychology, San Diego, California, 1995 (with M. J. Sirgy et al.).

 

151.    "The Effect of Price-Comparison Advertising on Buyers' Perceptions of Acquisition and Transaction Value," Marketing Science Institute Conference on Behavioral Perspectives in Pricing, Boston, Massachusetts, 1995 (with Kent B. Monroe and R. Krishnan).

 

152.    "Consumer Affective Reactions to Product Problems: The Role of Timing," Conference on The of Role Affect in Marketing, University of California, Riverside, June 1995, (with Walfried M. Lassar, Valerie S. Folkes and Carolyn Costley).

 

153.    "The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality," Conference on The Role of Affect in Marketing, University of California, Riverside, June 1995, (with Larry D. Compeau and Kent B. Monroe).

 

154.    "Do Retail Store Environment Cues Affect Consumers' Price Acceptability?:  An Empirical Examination," Academy of Marketing Science Conference, Nashville, Tennessee, June 1994.

 

155.    "The Polychronic Attitude Index:  A Multitrait-Multimethod Validation and Extension,"Causal Modeling Conference, Purdue University, March 1994, (with Chet Schriesheim, Howard Marmorstein, Claudia Gardiner and Melanie J. Lankau).

 

156.    "An Examination of Buyers' Internal Reference Prices and Transaction Value in Bundle Offers," American Marketing Association Winter Educators' Conference, Newport Beach, California, 1993 (with Manjit Yadav).

 

157.    Sharma, Arun and Dhruv Grewal (1993), "The Customer Satisfaction - Logistics Interface," Enhancing Knowledge Development in Marketing, eds. David Cravens and Peter R. Dickson, Vol. 4, Chicago, IL:  American Marketing Association, 489-490.

 

158.    Grewal, Dhruv and Ronald C. Goodstein (1993), "Societal and Public Policy Issues with Retail Pricing," Advances in Consumer Research, eds. Leigh McCalister and Michael Rothschild, 477. (Special Session Overview).

 

159.    Grewal, Dhruv and Larry Compeau (1993), "Interpretations of Semantic Phrases in Comparative Price Advertisements:  Some Preliminary Evidence on a Public Policy Issue," Advances in Consumer Research, eds. Leigh McCalister and Michael Rothschild, 479-480.**

 

160.    Samli, A. Coskun, Dhruv Grewal and Harold Berkman (1992), "Macro Aspects of Technology Management in the Third World Countries," Proceedings of the Third International Conference on Management of Technology, ed. T.M. Khalil, Norcross, GA:  Industrial Engineering and Management Press, 489-495.**

 

161.    "Pricing Through The Ages," Department of Marketing, University of Texas at Arlington, October 12, 1992.

 

162.    "Customer Service Time as a Determinant of Store Patronage," American Marketing Association Educators' Conference, Chicago, Illinois, 1992 (with Howard Marmorstein).

 

163.    "Customer Service Time as a Determinant of Store Patronage," Department of Marketing, Clarkson University, New York, July 16, 1992.

 

164.    "Comparative Price Advertising:  A Critique of the Theory," Academy of Marketing Science Conference, San Diego, California, 1992 (with Larry Compeau).

 

165.    "The Role of Discount, Brand and Store Information on the Effectiveness of Comparative Price Advertisements," Academy of Marketing Science Conference, San Diego, California, 1992 (with William Dodds and R. Krishnan).

 

166.    "A Comparative Advertising Investigation into the Consumers' Decision Making Process," Academy of Marketing Science Conference, San Diego, California, 1992 (with Jerry Gotlieb).

 

167.    "Reference Prices:  The Concept, Its Historical Meanings, Theoretical Justifications and Current Research Issues," Association for Consumer Research, Chicago, Illinois, 1991, (with Kent B. Monroe and Larry Compeau).

 

168.    "Development of a Multidimensional Measure of Perceived Product Quality," American Psychological Society, Washington, D.C., 1991, (with Eugene F. Stone and Diana L. Stone).

 

169.    "The Effects of Price and Reference Price on Buyers' Perceptions of Quality, Value and Behavioral Intentions," Academy of Marketing Science Conference, Ft. Lauderdale, Florida, 1991.

 

170.    "Consumer's Subjective Cost of Time while Shopping," Academy of Marketing Science Conference, Ft. Lauderdale, Florida, 1991, (with Howard Marmorstein).

 

171.    "The Effects of Acquisition and Transaction Value on Buyers' Perceptions of Value and Behavioral Intentions:  An Empirical Test of Transaction Utility Theory," Winter Marketing Educators' Conference, Orlando, Florida, 1991.

 

172.    Marmorstein, Howard and Dhruv Grewal (1991) "Consumers' Subjective Cost of Price Comparison Shopping:  An Experimental Examination," AMA Educators' Proceedings, ed. Mary C. Gilly and F. Robert Dwyer, Chicago, IL:  American Marketing Association, 46-52.

 

173.    Grewal, Dhruv (1991), "Perceived Quality:  A Key Element for Long-Term Corporate Success," Productivity and Quality Management Frontiers-III, ed. David J. Sumanth et al., Norcross, GA:  Industrial Engineering and Management Press, p. 323.**

 

174.    "Managing Technology Transfer in the International Environment, TIMS/ORSA Conference, Las Vegas, Nevada, 1990.

 

175.    Compeau, Larry D. and Dhruv Grewal (1990), "Comparative Price Advertising:  A Methodological Review and Critique," AMA Educators' Proceedings, Vol. 1, eds. William Bearden et al., Chicago, IL:  American Marketing Association, p. 118.

 

176.    Avila, Ramon A. and Dhruv Grewal (1990), "An Exploratory Study of Sex Differences on Salesforce Turnover, Demographics, Job Satisfaction and Performance," AMA Winter Educators' Conference, Vol. 1, eds. David Lichtenthal et al., Chicago, IL:  American Marketing Association, 169-72.

 

177.    Grewal, Dhruv, Harold Berkman and A. Coskun Samli (1990), "Managing Technology Safety Transfer," Proceedings of the Second International Conference on Management of Technology, eds. T.M. Khalil and B.A. Bayraktar, Norcross, GA:  Industrial Engineering and Management Press, 1137-1147.**

 

178.    Grewal, Dhruv and Kent B. Monroe (1989), "The Effects of Contextual Information Cues on Buyers' Product Evaluations and Behavioral Intentions," AMA Educators' Proceedings, eds. Paul Bloom et al., Chicago, IL:  American Marketing Association, p. 274.**

 

179.    Samli, A. Coskun and Dhruv Grewal (1988), "Technology Safety Transfer: The Forgotten Component in Economic Development", Marketing and Economic Development:  Issues and Opinions, Proceedings of the Second International Conference on Marketing and Development, eds. James E. Littlefield and Magdolna Csath, Blacksburg, Virginia, 1988, 193-197.

 

180.    Ozanne, Julie L. and Dhruv Grewal (1987), "A Concept-Based Approach to Theory Construction:  A Step-By-Step Process", AMA Educators' Proceedings, eds. Susan P. Douglas et al., Chicago, IL: American Marketing Association, p. 157.

 

 
Some Corporate Presentations
  • “The Dao of Insights,” IRI, 2006-2008 (N. America, Europe and Asia).
  • “Developing Winning Marketing and Pricing Strategies,” Simon & Kuchner, Cambridge, MA, September 2004, (with Praveen Kopalle).
  •  “Understanding the Market, Segmentation, Selling and Life-Time Value of the Customer,” Met-Life, New York, 2001, 2002.
  • “Market Analysis, Segmentation, Value-Based Pricing and Trends in Telecommunication,” Telcordia, New Jersey, 2003, 2002, 2001.
  • “Understanding Marketing and the Marketplace” Babson Consortium Program, Babson Park, September 2004, March 2003, 2002.
  •  “Segmentation and Value-Based Pricing,” Ericsson, Babson College, 2001.
  • “Developing a Winning Marketing Strategy,” CIAB, Colorado, 2001.
  • “Compete on Value,” Colgate Palmolive, New York, 1999.
  • “Developing a Winning Marketing Strategy,” Sherwin Williams, Nashville, TN, 1999.
  • “Value Based Marketing Strategies,” Motorola, Austin, TX 1998.
  • “Value Driven Marketing Strategies,” Lucent, Miami 1998.
  • “Customer Driven Marketing Strategies,” Motorola, Atlanta 1997.
  • “Trends in Telecommunications and Value Based Marketing Strategies,” Lucent 1995.’
  • "Strategic Classification of Stores," Goodyear Tire & Rubber Company, Akron Ohio, 1996.
  • "Understanding & Measuring Customer Satisfaction," Goodyear Tire & Rubber Company, Akron Ohio, 1996.
  • "Behavioral Perspectives in Pricing," Goodyear Tire & Rubber Company, Akron Ohio, 1995.
  • "Defining the Retailer Customer," Goodyear Tire & Rubber Company, Akron Ohio, 1995.
  • "Classification of Retail Outlets Based on Efficiency," Goodyear Tire & Rubber Company, Akron Ohio, 1995.

 

RESEARCH GRANTS

  • Marketing Science Institute Research Grant 2008 (with Nancy M. Puccinelli and Susan A. Andrzejewski).
  • Marketing Science Institute Research Grant 2006 (with Rajiv Dant and Robert Palmatier).
  • Marketing Science Institute Research Grant 2004 (with Rajiv Dant, Robert Palmatier and Kenneth Evans).
  • Marketing Science Institute Research Grant 2003 (with Hooman Estelami).
  • Marketing Science Institute Research Grant 2002 (with Kathleen Seiders and Glenn Voss)
  • Marketing Science Institute Research Grant 2002 (with Rajiv Dant and Kusum Ailawadi)
  • School of Business Summer Research Funding, University of Miami (2000).
  • School of Business Summer Research Funding, University of Miami (1999).
  • School of Business Summer Research Grant, University of Miami (1998).
  • Summer Research Grant in Business and the Social Sciences, University of Miami (1997)
  • School of Business Summer Research Grant, University of Miami (1996).
  • School of Business Summer Research Grant, University of Miami (1995).
  • General Research Support Award, University of Miami, April 1994.
  • Summer Research Grant in Business and the Social Sciences, University of Miami (1994).
  • Summer School of Business Research Grant, University of Miami (1993).
  • Summer School of Business Research Grant, University of Miami (1992).
  • General Research Support Award, University of Miami April 1991.
  • Summer Research Grant in Business and the Social Sciences, University of Miami (1991).
  • Summer Research Grant in Business and the Social Sciences, University of Miami (1990).
  • Research Grant for study on "Customer Satisfaction in Markets" from the Institute for the Study of Quality in Manufacturing and Service, University of Miami, 1989.
  • Marketing Science Institute, Research Grant, 1988.

HONORS & AWARDS

Academic

  • Best Reviewer Award, Journal of Retailing 2008.
  • 2005 Lifetime Achievement in Behavioral Pricing Award, Fordham University, November 2005
  • Distinguished Fellow, Academy of Marketing Science (2000).
  • Ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 2000-2007 periods (Results of Study posted on DocSig website).
  • Ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 periods (JME article 2001, page 101).
  • Ranked in the top 50 marketing scholars in terms of publications in the top-four marketing journals during the 1982-2006 periods (Results of table in a forthcoming JM article).
  • Ranked 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 periods (DocSig file).
  • Ranked 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 periods.
  • Ranked in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 periods.
  • Ranked in the top 10% of all consumer researchers.
  • Ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001 (JPP&M 2002 article, p.117).
  • Fellow, 1988 American Marketing Association Doctoral Consortium, University of        California, Berkeley, August.
  • Cunningham Dissertation Fellowship (1988-89), VPI & SU.
  • Pamplin Graduate Fellowship (Spring 1988), VPI & SU.
  • Alpha Mu Alpha - National Marketing Honorary Society (1988), VPI & SU.
  • Beta Gamma Sigma - The National Business Honors Society (1986), VPI & SU.
  • Phi Kappa Phi - Multi-Disciplinary National Honor Society (1986), VPI & SU.
  • Instructional Fee Scholarship (Summer 1985, Summer 1986, Fall 1986), VPI & SU.
  • Graduated first in College, Bachelor of Commerce (Honors), (1984) Delhi University.

 

Teaching

  • 2005 Sherwin Williams Distinguished Teaching Award, Society for Marketing Advances.
  • American Marketing Award for Teaching Innovation (2003).
  • School of Business Teaching Excellence Award (1999), University of Miami.
  • Great Teachers in Marketing, Academy of Marketing Science 1999
  • Executive MBA Teaching Excellence Award, 1998 (Working Professional Group). 
  • Nominated for the 1998 University of Miami Teaching Excellence Award
      • (was among the final 14 out of which 7 were selected).
  • Nominated for the 1997 University of Miami Teaching Excellence Award
  • Nominated for the 1996 University of Miami Teaching Excellence Award
  • Nominated for the 1995 University of Miami Teaching Excellence Award
  • Nominated for the 1994 University of Miami Teaching Excellence Award
      • (was among the final 12 out of which 5 were selected).
  • Nominated for the 1993 University of Miami Teaching Excellence Award
  • School of Business Teaching Excellence Award (1993), University of Miami.
  • Certificate of Recognition for Outstanding Teaching (1989), VPI & SU. 

Research

  • Stan Hollander Award, Best Retailing Paper, AMS 2008.
  • Wayne Delozier Award, Best Overall Conference Paper, AMS 2008.
  • Best Paper Award, Technology and e-Business Track, Summer AMA 2007.
  • Faculty Presenter, 2008 AMA Doctoral Consortium, University of Missouri
  • Faculty Presenter, 2007 AMA Doctoral Consortium, Arizona State University.
  • Faculty Presenter, 2006 AMA Doctoral Consortium, University of Maryland.
  • Faculty Presenter, 2005 AMA Doctoral Consortium, University of Connecticut, Storrs.
  • Faculty Presenter, 2004 AMA Doctoral Consortium, Texas A&M University, College Station.
  • Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003.
  • Faculty Presenter, 2003 SMA Doctoral Consortium, New Orleans.
  • Faculty Presenter, 2002 AMA Doctoral Consortium, Emory University, Atlanta.
  • Stan Hollander Award, Best Retailing Paper, AMS 2002.
  • Wayne Delozier Award, Best Overall Conference Paper, AMS 2002.
  • Best Paper Award, Pricing Track, Winter AMA 2001.
  • Faculty Presenter, 2001 AMA Doctoral Consortium, University of Miami, Coral Gables.
  • Faculty Presenter, 2000 SMA Doctoral Consortium, Orlando, Florida
  • Best Paper Award, Technology Track, Summer AMA 2000.
  • Faculty Presenter, 1998 AMA Doctoral Consortium, University of Georgia, Athens.
  • School of Business Research Excellence Award (1996), University of Miami.
  • Honorable Mention, Conference on Affect, University of California, Riverside 1995.
  • School of Business Research Excellence Award (1995), University of Miami.
  • Nominated for the 1994 School of Business Research Award
  • Nominated for the 1993 School of Business Research Award
  • School of Business Research Excellence Award (1991), University of Miami.
  • Southern Marketing Association Best Dissertation Proposal A­ward 1988.

 

Professional Service: Conference Track Chair

Co-Chair, Retailing & Pricing Track, SMA Conference, 2008.

Co-Chair, Retailing & Pricing Track, AMA Summer Educator’s Conference, 2008.

Co-Chair, Services Track, AMS/ACRA Columbus, Ohio 2006.

Co-Chair, Retailing & Pricing Track, AMA Winter Educator’s Conference, 2006.

Co-Chair, Services Track, AMS/ACRA Columbus, Ohio 2003.

Co-Chair, Retailing Track, World AMA Conference, Glasgow, Scotland, 2002

(conference was cancelled).

Co-Chair, Retailing Track, AMA Summer Conference, Washington, D.C. 2001.

Co-Chair, Pricing Track, Academy of Marketing Science, San-Diego, California 2001.

Co-Chair, Electronic Business, American Marketing Winter Conference, Scottsdale, Arizona, 2001.

Co-Chair, Services Track, American Collegiate Retailing Association, Columbus, Ohio 2000.

Co-Chair, Product & Pricing Track, AMA Winter Conference, St. Petersburg, Florida, 1999.

Co-Chair, Quality, Value and Customer Satisfaction Track, National Conference of the Academy of Marketing Science, Coral Gables, Florida, 1997.

Co-Chair, Local Arrangements, National Conference of the Academy of Marketing Science, Florida,

1997.

Co-Chair, Services Marketing Track, National Conference of the Academy of Marketing Science,

Orlando, Florida, 1995.

Co-Chair, NAFTA Issues, The Seventh Bi-Annual World Marketing Congress, Melbourne, Australia, 1995.

Co-Chair, Pricing and Counter-trade Track, The Sixth Bi-Annual World Marketing Congress,

Istanbul, Turkey, 1993.

Chair, Product and Pricing Track, National Conference of the Academy of Marketing Science, San

Diego, California, 1992.

Co-Chair, Local Arrangements, National Conference of the Academy of Marketing Science, Florida,

1991.

 

Sessions Chair/Organizer

Organizer and Chair, Retail Special Session, AMA Summer Educators’ Conference, August

            2008, San Diego, CA.

Co-Organizer and Discussant, Special Session: Cutting Edge in Marketing, AMA Summer

            Educators’ Conference, August 2008, San Diego, CA.

Chair, Pricing Session, AMA Doctoral Consortium 2008, University of Missouri

Organizer and Co-Chair, Session on Why Write a Textbook, AMA Summer Educators’

            Conference, August 2007, Washington D.C.

Organizer, Session on Benchmarking Customer Behavior, Benchmarking Retailing,

Benchmarking Services, Benchmarking Pricing (co-chair of session) and Meet the Editors for Non-AMA Journal, Summer AMA 2006.

Co-Chair, JR Editorial Board Meeting, Summer AMA Conference (2001, 2002, 2003, 2004,

2005, 2006)

Co-Chair, Special Session-I, Understanding Metric Issues Within Inter-Organizational Contexts,

AMA Winter Conference, Orlando, FL, February 2003.

Co-Chair, Special Session-II, Understanding Metric Issues Within Inter-Organizational Contexts,

AMA Winter Conference, Orlando, FL, February 2003.

Co-Chair, Special Session "JR Best Paper Awards," Summer AMA, August 2002.

Chair, Special Session, “Internet and Pricing,” 2001 Fordham University Pricing Conference,

New York, NY.

Chair, Special Session, “Reflections of Pricing Research with Kent Monroe,” Fordham University

Pricing Conference, New York, New York, October 2000.

Chair, Special Session "JR Best Paper Awards," Summer AMA, Chicago, August 2000.

Co-Chair, Plenary Session on Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," Marketing Science Institute Conference, Coral Gables, FL,

December 1998 (with A. Parasuraman). Speakers: CEO, BK and CEO, Office Depot.

Chair, Session, "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues

and Solutions," Marketing Science Institute Conference, Coral Gables, FL, December 1998.

Co-Chair, Special Session "JR Best Paper Awards," Summer AMA, Boston, August

1998.  

Chair, Session on "Environmental and Government Issues," 1998 AMA Doctoral Consortium,

University of Georgia, Athens.

Co-Organizer, Plenary Session, Winter American Marketing Association Conference, Austin, Texas,

1998, Speakers: Glen Urban, John Hauser, and Jerry Wind.

Co-Chair, Special Session "JR Best Paper Awards," Summer AMA, Chicago, August 1997.

Co-Chair, Special Session on "Interdisciplinary Issues and an Agenda for Future Research in

Retailing," Winter American Marketing Association Conference, St. Petersburg, February

1997.

Co-Chair, Special Session on "Individual Differences and the Usage of Label Information," Winter

American Marketing Association Conference, St. Petersburg, February 1997.

Co-Chair, Special Session on "Evaluation of Efficiency in Marketing: Data Envelopment Analysis

and Other Techniques," Winter American Marketing Association Conference, Hilton Head, South Carolina, February 1996.

Co-Chair, Special Session on "Information Cues as Signals of Quality," European Association for

Consumer Research Conference, Copenhagen, Holland, 1995.

Chair, Special Session on "Issues with Internal Reference Price," Winter AMA Conference, San

Diego, California, 1995.

Chair, Special Session on "Meet the Editors," Academy of Marketing Science Conference, Nashville,

Tennessee, 1994.

Chair, Special Session on "Meet the Editors," Academy of Marketing Science Conference, Miami

Beach, Florida, 1993

Co-Session Organizer, "Societal and Public Policy Issues with Retail Pricing," Association for

Consumer Research, Vancouver, British Columbia, Canada, 1992.

Co-Chair, Special Session on "Retailing and Services," American Marketing Association Summer

Educators' Conference, Chicago, Illinois, 1992.

Chair, Competitive Session, Winter AMA, 1992, 1995.

Co-Chair, Special Session on "Comparative Price Advertising, Product Evaluations and Behavioral

Intentions," Academy of Marketing Science Conference, San Diego, California, 1992.

Chair, Special Session on "Information Cue and Buyers' Perceptions of Quality, Value and

Willingness to Buy," Academy of Marketing Science Conference, Ft. Lauderdale, Florida,

1991.

Co-Chair, Special Session on "Price Search and Transaction Utility Theory," Winter Educators'

Conference, American Marketing Association, Orlando, Florida, 1991.

Co-Chair, Special Session on "Marketing and Product Quality," The Third International Conference

on Productivity and Quality Research, Miami, Florida, 1991.

 

Discussant

Association for Consumer Research, 1996.

 

Ad-hoc Journal Reviewing

Ad-hoc Reviewer, Journal of Advertising, 2005

Ad-hoc Reviewer, Journal of Interactive Marketing, 2003, 2004, 2005.

Ad-hoc Reviewer, Production and Operation Management, 2004.

Ad-hoc Reviewer, Marketing Letter, 2005.

Ad-hoc Reviewer, Marketing Science, 2003, 2005, 2006, 2007.

Ad-hoc Reviewer, Journal of Marketing Research, 1994, 1998, 2001, 2002, 2005, 2007.

Ad-hoc Reviewer, Journal of Marketing, 1994, 1995, 1996, 2002, 2003, 2005, 2007.

Ad-hoc Reviewer, Journal of Consumer Research, 1990-1993, 1995-1996, 2002-2007.

Ad-Hoc Reviewer, Journal of the Academy of Marketing Science, 2003.

Ad-hoc Reviewer, Journal of Business Research, 1992, 1994, 1995, 2002, 2003.

Ad-hoc Reviewer, Journal of Retailing, 1992, 1993, 1994.

Ad-hoc Reviewer, Psychology and Marketing, 1994.

Ad-hoc Reviewer, Journal of Public Policy and Marketing, 1991-1992.

Ad-hoc Reviewer, International Journal of Research in Marketing, 1991.

Ad-hoc Reviewer, Journal of Business and Psychology, 1990, 1992, 1993.

Ad-hoc Reviewer, Journal of Retailing and Consumer Studies, 1994, 1995, 1996, 2005.

Ad-hoc Reviewer, Journal of Experimental Psychology: Applied, 1995.

Ad-hoc Reviewer, Journal of Consumer Psychology, 1995.

Ad-hoc Reviewer, Journal of Applied Social Psychology, 2000.

Ad-hoc Reviewer, Marketing Science Institute Doctoral Dissertation Proposals, 2003, 2004, 2006, 2007.

 

Conference Reviewing

Reviewer, Academy of Marketing Science Singapore Conference, 2008

ACR 2001 (ACR Program Committee)

Reviewer, American Marketing Association Summer Conference, 2001

Reviewer, Association for Consumer Research Conference, 1996

Reviewer, American Marketing Association Dissertation Competition, 1995, 2004

Reviewer, Academy of Marketing Science Conference, 1994

Reviewer, Public Policy Conference, 1994

Reviewer, Fourth International Conference on Marketing and Development, 1993

Reviewer, Western Decision Sciences Conference, 1992

Reviewer, Southern Marketing Association Conference, 1992

Reviewer, American Marketing Association Winter Conference, 1992, 1993, 1994, 1995, 2004.

Reviewer, Fourth Quality of Life/Marketing Conference, 1992

Reviewer, Academy of Marketing Science Retailing Conference, 1991,1994.

Reviewer, Academy of Marketing Science Singapore Conference, 1989

Reviewer, Second International Conference on Marketing and Development, 1988

 

Professional Membership

American Marketing Association, member since 1988

Association for Consumer Research, member since 1987

Academy of Marketing Science, member since 1987

INFORMS, member 1995-1996

Southern Marketing Association, member 1988-1989, 2003-

 

 

SERVICE

Babson College

 College

  • Chair, Babson Faculty Research Fund, (2005-Present)
  • Chair, Academic Dean Search Committee (2008)
  • Chair, Faculty Agenda Committee (2008)
  • Chair, Glavin Center Proposal (2006-present)
  • Babson IRB Taskforce (2006)
  • Faculty Agenda Committee (2005-Present)
  • Ph.D. in Entrepreneurship Core Committee (2004-Present).
  • Undergraduate Workload Taskforce (2004).
  • Ph.D. in Entrepreneurship Committee (2003).
  • FRF Committee Chair (2003).
  • FRF Committee (2002-2005)
  • Glavin Steering Committee (2002-present)
  • MOD-B (1-Year MBA) Redesign Committee (2003)
  • IMC/IME Curriculum Redesign Committee (2002)
  • IMC2 Project Revision Committee (2001).
  • College Advertising Council Member (2000-2001).
  • Glavin Center Committee Member (2000-present).
  • Glavin Center Research Proposal Reviewer (2001).
  • FRF Reviewer (2001).

Division

  • Marketing Division Speaker Series (2001-present)
  • Marketing Research Forum – November 2002
  • Marketing Division Strategic Plan Committee (2001).
  • Marketing Division Recruiting Committee (2000, 2001, 2008).
  • Marketing Division Faculty Mentor. (2000-present)
  • Marketing Division IMC2 Coordinator (2000-2002).
    • Worked on revising IMC-2 marketing curriculum. 
    • Integrated curriculum with other disciplines.
  • Marketing Division One-Year MBA Curriculum Representative (2003-Present) 

 

University of Miami

  University Service

  • Department Chair, 1999-2000.
  • Research Council, Alternate Member, 1998-1999

  School of Business Administration

  • Masters in Business Administration Admissions Committee, 1992-1995.
  • Teaching Awards Committee, 1994.
  • International Policy Group, University of Miami, 1991.
  • Committee on Faculty Productivity, University of Miami, 1991.
  • Third Year Review Committee, Business Law Department, 1995
  • Tenure Review Committee, Business Law Department, 1998.
  • Tenure Review Committee, Finance Department, 1998.             

 

  Marketing Department

  • Visiting Scholar Coordinator, 1998-2000
  • United Way Coordinator, 1997.
  • Assistant Professor Search Committee, 1995, 1996, 1997, 1999.
  • Visiting Professor Search Committee, 1995, 1996, 1997, 1998, 1999.
  • Full Professor Search Committee, 1993, 1994.
  • James McLamore Chair Search Committee, 1993.
  • International Finance and Marketing Committee, 1990
  • Committee to Evaluate Summer Grant Activities at Comparable Universities, 1990.

 

 

THESIS ADVISING

Masters in Arts (Public Relations) Thesis Committee Member: 

Susanne P. Conrad, University of Miami.

Title: "An Examination of the Professional Public Relations Use of Research                   Techniques."              Completed:  June 1992.

 

Doctorate in Marketing, Dissertation Committee Member:

Sukumar Kavanoor, University of Mississippi.

Title: "Comparative Versus Noncomparative Ads: The Moderating Role of Ad              Credibility and its Determinants."

            Completed: October 1995

 

Doctorate in Marketing, External Reader:

Jill Sweeney, Curtin University, Australia.

Title: Antecedents and Consequences of Perceptions of Value: A Field Study

Completed: Summer 1995

 

Doctorate in Marketing, Committee Member:

Morris George, University of Connecticut

Title: Essays on Cross-Buying in a Non-Contractual Setting: Why, What, When and How Much?

Completed: May 2008

 

FIRMS WORKED WITH OR TAUGHT EXECUTIVE SEMINARS/COURSES AT

IRI, Radio Shack, AT&T, Telcordia, Ericsson, Khimetrics Inc., Sabre, Emergin, CIAB, Profit Logic., McKinsey, Met-Life, Monsanto, TJX, Motorola RNSG, Motorola RPAG, Motorola IdeN Group, Lucent Technology, NEXTEL, Houghton Mifflin Company, People Telephone Company, Babson Consortium Programs (firms represented were EDS, Dow Chemical, Dow AgroSciences, Osram and Applied Biosystems), Sherwin Williams, Esso International, SGS (India), Florida Power & Light, Asahi (USA), Pankey Dental Institute, Sunshine Ford Co.\Miami Honda Co., Century Plaza South (Retail Shopping Center), Goodyear Tire & Rubber Company, Coates Tire Company, Dr. Rico Perez Products, Siemens, IBM, W. R. Grace, Club Nautico, and a Number of Law Firms.

Courses Taught at: IBM, Motorola, American Express, W. R. Grace, Siemens

 

 

QUOTED IN NUMEROUS ARTICLES, SUCH AS:

·        Wired Magazine Becomes Holiday Retailer, The New York Sun, 11/21/06

  • Go ahead and gawk; that's what this revolving billboard on wheels is all about, Commercial Appeal, 10/10/06.

·        Holiday Sales up 2% in last full week of season, USA Today, 12/21/04

·        Wal-Mart doesn't plan to toy much with prices, USA Today, 10/11/04.

·        Rebates Motivate Consumer Choice, USA Today, 2004.

o       The News Journal.com, DE, 3/7/04

o       Honolulu Advertiser.com, 3/7/04

o       Louisville Courier Journal.com, KY, 3/9/04

o       Asbury Park Press.com, NJ, 3/7/04

·        Toys aren't them? Toys R Us may sell toy unit, USA Today, 2004.

·        Going Global, Vault Magazine, 2002.

·        The Price isn’t Right, Guardian Unlimited, 2002.

·        E-Commerce Goes Global for Growth, E-Commerce Times, 2002.

·        Who Can You Trust, Small Business Computing.Com, 2001.

·        Naming Rights Trend Growing, South Florida Business Journal, 1999.