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                                                              DHRUV GREWAL

                                                             Biographical Sketch

 

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.  He is currently co-editor of Journal of Retailing (oldest marketing journal, 2001-present). His research and teaching interests focus on e-business, retailing, global marketing, pricing and value-based marketing strategies.  He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005).  He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 2004).  He is currently working on writing Marketing (publisher McGraw-Hill).

 

He has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, such as Journal of Retailing (and executive board 2001-present), Journal of the Academy of Marketing Science, Journal of Interactive Marketing,  and Journal of Public Policy & Marketing. He has also served on the review board of Journal of World Business and Journal of Marketing (1996-2005)

 

He has won awards for his teaching. His teaching awards include: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances,  2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).  His research awards include: School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998. 

 


He has won awards for his research. His research awards include: Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003, Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and  Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000.

 

He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing."  He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy."  He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions".  He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000.  He also co-chaired the 2001 AMA doctoral consortium. He is co-chairing the American Marketing Association 2006 Summer Educator’s Conference.

 

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms.

Last Updated: January 1, 2005

Dhruv Grewal            

Toyota Chair in Commerce

and Electronic Business

Professor of Marketing

Marketing Division

213 Malloy Hall, Babson College

Babson Park, MA 02457-0310

781-239-3902 (office), 781-239-(dept.),

781-239-5020 (fax)                                                                             dgrewal@babson.edu              

           

EDUCATION

1989                 Ph.D., Virginia Polytechnic Institute and State University, Blacksburg, VA

Major:  Marketing, Minor:  Statistics

 

1985                 M.B.A., Virginia Polytechnic Institute and State University, Blacksburg, VA   

Concentration:  Marketing and Management

 

1984                 B. Commerce, University of Delhi, Delhi

Concentration:  Business

 

ACADEMIC EXPERIENCE

2000-Present     Toyota Chair in Commerce and Electronic Business,

Professor of Marketing, Marketing Division, Babson College, Babson Park, MA.

 1999-2000         Department Chair, Department of Marketing, University of Miami,, Coral Gables,

 1998-2000         Professor (with tenure), Department of Marketing, University of Miami, Coral Gables

 1995-1998         Associate Professor (with tenure), Department of Marketing, University of Miami, Coral Gables

 1989-1995         Assistant Professor, Department of Marketing, University of Miami, Coral Gables

1988 - 1989       Cunningham Dissertation Fellowship, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

1987 - 1988       Instructor, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

1985 - 1987       Graduate Research Assistant, Department of Marketing, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

1984-1985         Graduate Research Assistant, Department of Management, Virginia Polytechnic Institute and State University, Blacksburg, Virginia.

PROFESSIONAL

Editorial Responsibilities

Co-Editor, Journal of Retailing (2001-present) (with Michael Levy).

Co-Editor, Special Issue of the Journal of Retailing, "Service Excellence, 2006 (with M. Levy and Ruth Bolton). Co-sponsored by the ASU Center for Service Excellence.

Co-Editor, Special Issue of the Journal of Retailing, "Branding and Customer Loyalty,
            2004 (with M. Levy and Don Lehman). Co-sponsored by the Marketing Science Institute.

Co-Editor, Special Issue of the Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000 (with M. Levy).

Co-Editor, Special Issue of the Journal of the Academy of Marketing Science, "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," 2000 (with A. Parasuraman). Co-sponsored by the Marketing Science Institute.

Co-Editor, Special Issue of Journal of Public Policy & Marketing "Pricing & Public Policy" Spring

1999 (with Larry Compeau).

Co-Editor, Proceeding of the 1998 Winter AMA Conference, (with Connie Pechmann).

Co-Editor, Proceeding of the Academy of Marketing Science Conference, 1993 (with M. Levy).

 

 

Conference/Research Forums Chair

Co-Chair, Summer Educators' Conference, Chicago, IL 2006, (with R. Krishnan and Michael Levy).

Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, March

            2005 (with M. Levy).Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, February 2004 (with

            M. Levy).

Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, November 2002 (with

            M. Levy).

Co-Chair, American Marketing Association Doctoral Consortium, Coral Gables, June 2001 (with A.

Parasuraman and A. Sharma).

Co-Chair, Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and

Solutions," Marketing Science Institute Conference, Coral Gables, FL, December 1998 (with

A. Parasuraman).

Co-Chair, Winter Educators' Conference, Austin, Texas, 1998, (with Connie Pechmann).

Co-Chair, National Conference of the Academy of Marketing Science, Miami, Florida, 1993

(with M. Levy).

 

Conference Track

Co-Chair, Services Track, AMS/ACRA Columbus, Ohio 2003.

Co-Chair, Retailing Track, World AMA Conference, Glasgow, Scotland, 2002

(conference was cancelled).

Co-Chair, Retailing Track, American Marketing Association Summer Conference, Washington, D.C. 2001.

Co-Chair, Pricing Track, Academy of Marketing Science, San-Diego, California 2001.

Co-Chair, Electronic Business, American Marketing Winter Conference, Scotsdale, Arizona, 2001.

Co-Chair, Services Track, American Collegiate Retailing Association, Columbus, Ohio 2000.

Co-Chair, Product & Pricing Track, American Marketing Association Winter Conference, St. Petersburg,

            Florida, 1999.

Co-Chair, Quality, Value and Customer Satisfaction Track, National Conference of the Academy of Marketing Science, Coral Gables, Florida, 1997.

Co-Chair, Local Arrangements, National Conference of the Academy of Marketing Science, Florida,

1997.

Co-Chair, Services Marketing Track, National Conference of the Academy of Marketing Science,

Orlando, Florida, 1995.

Co-Chair, NAFTA Issues, The Seventh Bi-Annual World Marketing Congress, Melbourne, Australia, 1995.

Co-Chair, Pricing and Counter-trade Track, The Sixth Bi-Annual World Marketing Congress,

Istanbul, Turkey, 1993.

Chair, Product and Pricing Track, National Conference of the Academy of Marketing Science, San

Diego, California, 1992.

Co-Chair, Local Arrangements, National Conference of the Academy of Marketing Science, Florida,

1991.

 

Professional Association Offices Held

Academic Council, VP- Research & Conferences, American Marketing Association (1999-2001)

VP – Development, Academy of Marketing Science (2000-2002)

AMA Retailing SIG, Conferences

Workshop Coordinator, American Marketing Association, 1993-1994.

 

 

Sessions Chair/Organizer

Co-Chair, Special Session-I, Understanding Metric Issues Within Inter-Organizational Contexts,

AMA Winter Conference, Orlando, FL, February 2003.

Co-Chair, Special Session-II, Understanding Metric Issues Within Inter-Organizational Contexts,

AMA Winter Conference, Orlando, FL, February 2003.

Co-Chair, Special Session "JR Best Paper Awards," Summer AMA, August 2002.

Chair, Special Session, “Internet and Pricing,” 2001 Fordham University Pricing Conference,

New York, NY.

Chair, Special Session, “Reflections of Pricing Research with Kent Monroe,” Fordham University

Pricing Conference, New York, New York, October 2000.

Chair, Special Session "JR Best Paper Awards," Summer AMA, Chicago, August 2000.

Co-Chair, Plenary Session on Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," Marketing Science Institute Conference, Coral Gables, FL,

December 1998 (with A. Parasuraman). Speakers: CEO, Burger King and CEO, Office Depot.

Chair, Session, "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues

and Solutions," Marketing Science Institute Conference, Coral Gables, FL, December 1998.

Co-Chair, Special Session "JR Best Paper Awards," Summer AMA, Boston, August

1998.   

Chair, Session on "Environmental and Government Issues," 1998 AMA Doctoral Consortium,

University of Georgia, Athens.

Co-Organizer, Plenary Session, Winter American Marketing Association Conference, Austin, Texas,

1998, Speakers: Glen Urban, John Hauser, and Jerry Wind.

Co-Chair, Special Session "JR Best Paper Awards," Summer AMA, Chicago, August 1997.

Co-Chair, Special Session on "Interdisciplinary Issues and an Agenda for Future Research in

Retailing," Winter American Marketing Association Conference, St. Petersburg, February

1997.

Co-Chair, Special Session on "Individual Differences and the Usage of Label Information," Winter

American Marketing Association Conference, St. Petersburg, February 1997.

Co-Chair, Special Session on "Evaluation of Efficiency in Marketing: Data Envelopment Analysis and

Other Techniques," Winter American Marketing Association Conference, Hilton Head, South Carolina, February 1996.

Co-Chair, Special Session on "Information Cues as Signals of Quality," European Association for

Consumer Research Conference, Copenhagen, Holland, 1995.

Chair, Special Session on "Issues with Internal Reference Price," Winter AMA Conference, San

Diego, California, 1995.

Chair, Special Session on "Meet the Editors," Academy of Marketing Science Conference, Nashville,

Tennessee, 1994.

Chair, Special Session on "Meet the Editors," Academy of Marketing Science Conference, Miami

Beach, Florida, 1993

Co-Session Organizer, "Societal and Public Policy Issues with Retail Pricing," Association for

Consumer Research, Vancouver, British Columbia, Canada, 1992.

 

Co-Chair, Special Session on "Retailing and Services," American Marketing Association Summer

Educators' Conference, Chicago, Illinois, 1992.

Chair, Competitive Session, Winter AMA, 1992, 1995.

Co-Chair, Special Session on "Comparative Price Advertising, Product Evaluations and Behavioral

Intentions," Academy of Marketing Science Conference, San Diego, California, 1992.

Chair, Special Session on "Information Cue and Buyers' Perceptions of Quality, Value and

Willingness to Buy," Academy of Marketing Science Conference, Ft. Lauderdale, Florida,

1991.

Co-Chair, Special Session on "Price Search and Transaction Utility Theory," Winter Educators'

Conference, American Marketing Association, Orlando, Florida, 1991.

Co-Chair, Special Session on "Marketing and Product Quality," The Third International Conference

on Productivity and Quality Research, Miami, Florida, 1991.        

 

Professional Awards Panels

2004 AMS Distinguished Fellow Selection Committee Chair

Member, 2004 AMA Winter Conference Best Paper Award Blue Ribbon Panel  

Member, 2003 AMS/ACRA Conference Best Paper Award Panel

 

Discussant

Association for Consumer Research, 1996.

 

Review Boards

Editorial Review Board, Journal of Marketing, 1996-2002, 2003-present.

Editorial Review Board, Journal of Retailing, 1995-present

Editorial Review Board, Journal of Public Policy and Marketing, 1992-present.

Editorial Review Board, International Journal of Internet Marketing and Advertising, 2003-Present.

Editorial Review Board, Journal of Product and Brand Management (previously Pricing Strategy &

Practice: An International Journal), 1994-2004.

Editorial Review Board, Journal of the Academy of Marketing Science, 1989-2000.

Editorial Review Board, Journal of World Business, 1996-1998 (formerly Columbia Journal of World

Business).

 

A-hoc Journal Reviewing

Ad-hoc Reviewer, Journal of Interactive Marketing, 2003, 2004.

Ad-hoc Reviewer, Production and Operation Management (POM), 2004.

Ad-hoc Reviewer, Marketing Science, 2003.

Ad-hoc Reviewer, Journal of Marketing Research, 1994, 1998, 2001, 2002.

Ad-hoc Reviewer, Journal of Marketing, 1994, 1995, 1996, 2002, 2003.

Ad-hoc Reviewer, Journal of Consumer Research, 1990, 1991, 1992, 1993, 1995, 1996, 2002, 2003, 2004.

Ad-Hoc Reviewer, Journal of the Academy of Marketing Science, 2003.

Ad-hoc Reviewer, Journal of Business Research, 1992, 1994, 1995, 2002, 2003.

Ad-hoc Reviewer, Journal of Retailing, 1992, 1993, 1994.

Ad-hoc Reviewer, Psychology and Marketing, 1994.

Ad-hoc Reviewer, Journal of Public Policy and Marketing, 1991-1992.

Ad-hoc Reviewer, International Journal of Research in Marketing, 1991.

Ad-hoc Reviewer, Journal of Business and Psychology, 1990, 1992, 1993.

Ad-hoc Reviewer, Journal of Retailing and Consumer Studies, 1994, 1995, 1996.

Ad-hoc Reviewer, Journal of Experimental Psychology: Applied, 1995.

Ad-hoc Reviewer, Journal of Consumer Psychology, 1995.

Ad-hoc Reviewer, Journal of Applied Social Psychology, 2000.

Ad-hoc Reviewer, Marketing Science Institute Doctoral Dissertation Proposals, 2003, 2004.

 

Conference Reviewing

ACR 2001 (ACR Program Committee)

Reviewer, American Marketing Association Summer Conference, 2001

Reviewer, Association for Consumer Research Conference, 1996

Reviewer, American Marketing Association Dissertation Competition, 1995, 2004

Reviewer, Academy of Marketing Science Conference, 1994

Reviewer, Public Policy Conference, 1994

Reviewer, Fourth International Conference on Marketing and Development, 1993

Reviewer, Western Decision Sciences Conference, 1992

Reviewer, Southern Marketing Association Conference, 1992

Reviewer, American Marketing Association Winter Conference, 1992, 1993, 1994, 1995, 2004.

Reviewer, Fourth Quality of Life/Marketing Conference, 1992

Reviewer, Academy of Marketing Science Retailing Conference, 1991,1994

Reviewer, Academy of Marketing Science Singapore Conference, 1989

Reviewer, Second International Conference on Marketing and Development, 1988

 

Professional Membership

American Marketing Association, member since 1988

Association for Consumer Research, member since 1987

Academy of Marketing Science, member since 1987

INFORMS, member 1995-1996

Southern Marketing Association, member 1988-1989, 2003-

 

TEACHING INTERESTS

e-Commerce and Electronic Business, Global Marketing, Pricing, Buyer Behavior, Marketing Research, Fundamentals of Marketing, Retailing, Quality & Customer Satisfaction, Health-Care Marketing.

 


1.       Roggeveen, Anne, Dhruv Grewal and Jerry Gotlieb (2006), “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” Journal of Consumer Research, June, (forthcoming).

 

2.      Lindsey-Mullikin, Joan and Dhruv Grewal (2006), “Market Price Variation: The Availability of Internet Market Information,” Journal of the Academy of Marketing Science, (forthcoming).

 

3.       Grewal, Dhruv and Joan Lindsey-Mullikin (2006), “The Moderating Role of the Price Frame on the Effects of Price Range and Number of Competitors on Consumers’ Search Intentions,”  Journal of the Academy of Marketing Science, (forthcoming).

 

4.       Kukar-Kinney, Monika and Dhruv Grewal (2006), “Consumer Willingness to Claim a Price-Matching Refund: A Look into the Process,” (with Monika Kukar-Kinney). Journal of Business Research.

 

5.       Harris, Katherine E., Dhruv Grewal, Kenneth L. Bernhardt and Lois A. Mohr (2006), “Consumer Responses to Service Recovery Strategies: The Moderating Role of Online versus Offline Environment,” Journal of Business Research, (forthcoming).

 

6.       Seiders, Kathleen, Glenn Voss, Dhruv Grewal and Andrea Godfrey (2005),Do Satisfied Customers Buy More?  Examining Moderating Influences in a Retailing Context,” Journal of Marketing, October.

 

7.       Levy, Michael, Dhruv Grewal, Robert A. Peterson and Bob Connolly (2005), “The Big Middle,” Journal of Retailing, (Editorial), 81 (2).

 

8.       Miyazaki, Anthony, Dhruv Grewal, and Ronnie Goodstein (2005), “The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency,” Journal of Consumer Research, June.

 

9.       Grewal, Dhruv, Michael Levy, and Donald Lehmann (2004), “Retail Branding and Loyalty: An Overview,” Journal of Retailing, 80 (4), ix-xii. (Editorial).

 

10.   Levy, Michael, Dhruv Grewal, Praveen Kopalle and James Hess (2004), “Keys to Profitable Retail Pricing, Journal of Retailing, 80(3), xiii-xxi (Editorial).

 

11.   Grewal, Dhruv, David Hardesty and Gopalkrishnan Iyer (2004), “The Effects of Buyer Identification and Purchase Timing on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Journal of Interactive Marketing, 18 (4), 87-100.

 

12.   Gotlieb, Jerry, Dhruv Grewal, Michael Levy and Joan Lindsey-Mullikin (2004), “An Examination of Moderators of the Effects of Customers’ Evaluation of Employee Courtesy on Attitude Toward the Service Firm,” Journal of Applied Social Psychology, 34 (April), 825-847.

 

13.   Grewal, Dhruv, Gopalkrishnan R. Iyer and Michael Levy (2004), “Internet Retailing: Enablers, Limiters and Market Consequences,” Journal of Business Research, 57 (7), 703-713.

 

14.   Compeau, Larry, Joan Lindsey-Mullikin, Dhruv Grewal and Ross Petty, (2004) “An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements,” Journal of Consumer Affairs, 38 (Summer), 178-187.  

 

15.   Grewal, Dhruv Joan Lindsey-Mullikin, and Jeanne Munger (2004), “Loyalty in e-Tailing: A Conceptual Framework,” Journal of Relationship Marketing, 2 (3/4), 31-49.

·         Reprinted in Customer Relationship Marketing in Electronic Markets, Gopalkrishnan R. Iyer and David Bejou (Editors), Hawthorne Press Inc.

 

16.   Montoya-Weiss, Mitzi, Glenn Voss and Dhruv Grewal (2003), “Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider”, Journal of the Academy of Marketing Science, 31 (Fall), 448-458.

·         Prior version of this paper received the Best Paper Award, Technology Track, Summer AMA 2000.

·         Version of this was also published as a 2003 Marketing Science Institute Report.

 

17.   Grewal, Dhruv, Gopalkrishnan R. Iyer, R. Krishnan and Arun Sharma (2003), “The Internet and the Price-Value-Loyalty Chain,” Journal of Business Research, 56 (May), 391-398.

 

18.   Grewal, Dhruv, Julie Baker, Michael Levy and Glenn Voss (2003), “Wait Expectations, Store Atmosphere and Store Patronage Intentions” Journal of Retailing, 79 (4), 259-268

·         Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science 2002.

·         M. Wayne DeLozier  Best Conference Paper, Academy of Marketing Science 2002.

 

19.   Chandrashekaran, Rajesh and Dhruv Grewal (2003), “Assimilation of Advertised Reference Prices: The Moderating Role of Involvement.” Journal of Retailing, 79 (1), 53-62.

 

20.   Grewal, Dhruv, Jeanne Munger, Gopalkrishnan R. Iyer and Michael Levy (2003), “The Influence of Internet-Retailing Factors on Price Expectations,” Psychology & Marketing, 20 (June), 477-493.

 

21.   Iyer, Gopalkrishnan R., Anthony D. Miyazaki, Dhruv Grewal and Maria Giordano (2002), “Linking Web-Based Segmentation to Pricing Tactics,” Journal of Product & Brand Management, 11 (4/5), 288-302.

 

22.   Compeau, Larry D., Dhruv Grewal and Rajesh Chandrashekaran (2002), “Comparative Price Advertising: Believe It or Not,” Journal of Consumer Affairs, 36 (Winter), 284-294.

·         Best Paper Award, Pricing Track, Winter American Marketing Association 2001.

 

23.   Berry, Leonard, Kathleen Seiders and Dhruv Grewal (2002), “Understanding Service Convenience,” Journal of Marketing, 66 (July), 1-17.

·         Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003.

 

24.   Baker, Julie, A. Parasuraman, Dhruv Grewal and Glenn Voss (2002), “The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions,” Journal of Marketing, 66 (April), 120-141.

 

25.   Grewal, Dhruv, Michael Levy and Greg W. Marshall (2002), “Personal Selling in Retail Settings: How Does the Internet and Related Technologies Enable and Limit Successful Selling? Journal of Marketing Management 18 (3-4) April 2002, pp. 301-316.

 

26.   Levy, Michael and Dhruv Grewal (2001), “Editorial: Passing the Baton,” Journal of Retailing, 77 (Winter) 429-434.  (Editorial).

 

27.   Sharma, Arun, R. Krishnan and Dhruv Grewal (2001), “Value Creation in Markets: A Critical Area of Focus for Business-to-Business Markets.” Industrial Marketing Management, 30 (4), 391-402.

 

28.   Munger, Jeanne L. and Dhruv Grewal (2001), “The Effects of Alternative Price Promotional Methods on Consumers’ Product Evaluations and Purchase Intentions.” Journal of Product and Brand Management, 10 (3), 185-197.

 

29.  Levy, Michael and Dhruv Grewal (2000), “Supply Chain Management in a Networked Environment,” Journal of Retailing, 76 (4), 415-429. (Editorial).

 

30.   Sirgy, M. Joseph, Dhruv Grewal and Tamara Mangleburg (2000), "Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda," Journal of  Business Research, 49 (2), 127-138.

 

31.   Parasuraman, A. and Dhruv Grewal (2000), “Serving Customers and Consumers Effectively in the 21st Century: An Overview,” Journal of the Academy of Marketing Science, 28 (Winter), 9-16. (Editorial).

 

32.   Parasuraman, A. and Dhruv Grewal (2000), “The Impact of Technology on the Quality-Value-Loyalty Chain: An Agenda for Future Research,” Journal of the Academy of Marketing Science, 28 (Winter), 168-174.

 

33.   Grewal, Dhruv, Jerry Gotlieb and Howard Marmorstein (2000), "The Moderating Effects of Contextual Cues on the Relationship Between Price and Post-Purchase Perceived Quality," Journal of Business & Psychology, 14 (Summer), 579-591. 

 

34.   Grewal, Dhruv, Arun Sharma, Anuj Mehrotra and Michael Levy (1999), "Planning Merchandising Decisions Efficiently by Disaggregating Sales to Account for Regional and Product Assortment Differences," Journal of Retailing, 75 (3), 405-424.

 

35.   Grewal, Dhruv and Larry D. Compeau (1999), "Pricing and Public Policy: An Overview and A Research Agenda," Journal of Public Policy & Marketing, 18 (Spring), 3-11.  (Editorial).

 

36.   Lassar, Walfried, M., Dhruv Grewal and Howard Marmorstein (1999), "Consumer Responses to the  timing of Product Breakdowns in the Presence of Manufacturers’ Warranties," Journal of Business &  Psychology, 14 (Winter), 355-371. 

 

37.   Voss, Glenn, A. Parasuraman and Dhruv Grewal (1998), "The Role of Price and Quality Perceptions in Prepurchase and Postpurchase Evaluation of Services," Journal of Marketing, 62 (October), 46-61.

 

38.   Compeau, Larry D. and Dhruv Grewal (1998), "Comparative Price Advertising: An Integrative Review," Journal of Public Policy & Marketing, 17 (Fall), 257-274.

 

39.   Grewal, Dhruv, R. Krishnan, Julie Baker and Norm Borin (1998), "The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions, "Journal of Retailing, 74 (Fall), 331-353.

 

40.   Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1998), "The Effects of Price Comparison Advertising on Buyers' Perceptions of Acquisition Value and Transaction Value," Journal of Marketing, 62 (April), 46-60.

·         Version of this was also published as a 1996 Marketing Science Institute Report.

 

41.   Lassar, Walfried, Valerie S. Folkes, Dhruv Grewal and Carolyn Costley (1998), "Consumer Affective Reactions to Product Problems when the Timing of warranty expiration varies," Journal of Business Research, 42 (July), 265-271.

·