DHRUV
GREWAL
Biographical
Sketch
Dhruv
Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic
Business and a Professor of Marketing at Babson College. He is currently co-editor of Journal of
Retailing (oldest marketing journal, 2001-present). His research and
teaching interests focus on e-business, retailing, global marketing, pricing
and value-based marketing strategies.
He was ranked 1st in the marketing field in terms of
publications in the top-six marketing journals during the 1991-1998 period,
7th in the marketing field in terms of publications in the top-four marketing
journals during the 1990-1996 period, in the top 2% of researchers who have
published in the top-three marketing journals for the 1985-1999 period, in
the top 10% of all consumer researchers and ranked 7th in terms of
publications in Journal of Public
Policy & Marketing for the period 1992-2001. He was awarded the 2005
Lifetime Achievement in Behavioral Pricing Award (Fordham University,
November 2005). He is a “Distinguished
Fellow” of the Academy of Marketing
Science. He has served as VP
Research and Conferences American Marketing Association Academic Council
(1999-2001) and as VP-Development for the Academy of Marketing Science
(2000-2002). He has also coauthored Marketing Research (publisher:
Houghton Mifflin Co., 2004). He is
currently working on writing Marketing
(publisher McGraw-Hill).
He has published over 70
articles in journals such as Journal of Marketing, Journal of Consumer Research,
Journal of Marketing Research,
Journal of Retailing, and Journal of the Academy of Marketing
Science. He currently serves on numerous editorial
review boards, such as Journal of
Retailing (and executive board 2001-present), Journal of the Academy of
Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing.
He has also served on the review board of Journal
of World Business and Journal of Marketing (1996-2005)
He has won awards for his
teaching. His teaching awards include: 2005 Sherwin-Williams Distinguished
Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award
for Innovative Excellence in Marketing Education, 1999 Academy of Marketing
Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence
Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and
Virginia Tech Certificate of Recognition for Outstanding Teaching
(1989). His research awards include: School of Business Research Excellence Award for
years 1991, 1995, 1996 and 1998.
He has won awards for his
research. His research awards
include: Best Services Paper Award (2002), from the Services SIG presented at
the Service Frontier Conference, October 2003, Stanley C. Hollander Best Retailing Paper, Academy of Marketing
Science Conference 2002, M.
Wayne DeLozier Best
Conference Paper, Academy of Marketing Science
2002, Best Paper Award, Pricing Track, Winter American Marketing
Association Conference 2001 and Best
Paper Award, Technology Track, Summer American Marketing Association
Educators’ Conference 2000.
He co-chaired the 1993 Academy
of Marketing Science Conference and the 1998
Winter American Marketing Association Conference "Reflections &
Future Directions for Marketing."
He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing &
Public Policy." He co-edited a
special issue (Winter 2000) of the Journal
of the Academy of Marketing Science
and co-chaired a Marketing Science Institute Conference (December 1998) on
"Serving Customers and Consumers Effectively in the 21st Century:
Emerging Issues and Solutions".
He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through
Supply-Chain Management," 2000.
He also co-chaired the 2001 AMA doctoral consortium. He is co-chairing
the American Marketing Association 2006 Summer Educator’s Conference.
He has taught executive
seminars/courses and/or worked on research projects with numerous firms, such
as IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey,
Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life,
AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire &
Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law
firms.
Last Updated: January 1, 2005
Dhruv
Grewal
Toyota Chair in Commerce
and
Electronic Business
Professor
of Marketing
Marketing
Division
213
Malloy Hall, Babson
College
Babson Park, MA 02457-0310
781-239-3902
(office), 781-239-(dept.),
781-239-5020
(fax)
dgrewal@babson.edu
EDUCATION
1989 Ph.D.,
Virginia Polytechnic Institute and State
University, Blacksburg, VA
Major: Marketing, Minor: Statistics
1985
M.B.A., Virginia Polytechnic Institute and State
University, Blacksburg, VA
Concentration: Marketing and Management
1984 B.
Commerce, University of Delhi, Delhi
Concentration: Business
ACADEMIC
EXPERIENCE
2000-Present
Toyota Chair
in Commerce and Electronic Business,
Professor of Marketing, Marketing Division, Babson College,
Babson Park, MA.
1999-2000
Department Chair, Department of Marketing, University
of Miami,, Coral Gables,
1998-2000
Professor (with tenure), Department of Marketing, University
of Miami, Coral Gables
1995-1998
Associate Professor (with tenure), Department of Marketing, University of Miami,
Coral Gables
1989-1995
Assistant Professor, Department of Marketing, University
of Miami, Coral Gables
1988 -
1989 Cunningham Dissertation Fellowship,
Department of Marketing, Virginia Polytechnic Institute and State University,
Blacksburg, Virginia.
1987 -
1988 Instructor, Department of Marketing,
Virginia Polytechnic Institute and State
University, Blacksburg, Virginia.
1985 -
1987 Graduate Research Assistant,
Department of Marketing, Virginia Polytechnic Institute and State University,
Blacksburg, Virginia.
1984-1985
Graduate Research Assistant, Department of Management, Virginia Polytechnic
Institute and State University, Blacksburg, Virginia.
PROFESSIONAL
Editorial Responsibilities
Co-Editor,
Journal of Retailing (2001-present) (with Michael
Levy).
Co-Editor, Special Issue of the Journal
of Retailing, "Service Excellence, 2006 (with M. Levy and Ruth Bolton). Co-sponsored by the ASU Center
for Service Excellence.
Co-Editor,
Special Issue of the Journal of Retailing, "Branding and Customer
Loyalty,
2004 (with
M. Levy and Don Lehman). Co-sponsored by the Marketing Science Institute.
Co-Editor,
Special Issue of the Journal of Retailing, "Creating and
Delivering Value through Supply-Chain Management," 2000 (with M. Levy).
Co-Editor, Special Issue of the Journal
of the Academy
of Marketing Science,
"Serving Customers and Consumers Effectively in the 21st Century:
Emerging Issues and Solutions," 2000 (with A. Parasuraman). Co-sponsored
by the Marketing Science Institute.
Co-Editor,
Special Issue of Journal of Public Policy & Marketing
"Pricing & Public Policy" Spring
1999 (with Larry Compeau).
Co-Editor,
Proceeding of the 1998 Winter AMA Conference, (with Connie Pechmann).
Co-Editor,
Proceeding of the Academy
of Marketing Science
Conference, 1993 (with M. Levy).
Conference/Research
Forums Chair
Co-Chair,
Summer Educators' Conference, Chicago,
IL 2006, (with R. Krishnan and Michael Levy).
Co-Chair, Journal of Retailing-Babson Marketing
Research Forum, Babson Park,
MA, March
2005
(with M. Levy).Co-Chair, Journal of
Retailing-Babson Marketing Research Forum, Babson Park, MA,
February 2004 (with
M. Levy).
Co-Chair,
Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA,
November 2002 (with
M. Levy).
Co-Chair,
American Marketing Association Doctoral Consortium, Coral Gables, June 2001 (with A.
Parasuraman and A. Sharma).
Co-Chair,
Serving Customers and Consumers Effectively in the 21st Century: Emerging
Issues and
Solutions," Marketing Science Institute
Conference, Coral Gables,
FL, December 1998 (with
A. Parasuraman).
Co-Chair,
Winter Educators' Conference, Austin,
Texas, 1998, (with Connie
Pechmann).
Co-Chair,
National Conference of the Academy
of Marketing Science, Miami, Florida,
1993
(with M. Levy).
Conference
Track
Co-Chair,
Services Track, AMS/ACRA Columbus, Ohio 2003.
Co-Chair,
Retailing Track, World AMA Conference, Glasgow,
Scotland,
2002
(conference was cancelled).
Co-Chair,
Retailing Track, American Marketing Association Summer Conference, Washington, D.C.
2001.
Co-Chair,
Pricing Track, Academy of Marketing Science, San-Diego, California
2001.
Co-Chair,
Electronic Business, American Marketing Winter Conference, Scotsdale, Arizona,
2001.
Co-Chair,
Services Track, American Collegiate Retailing Association, Columbus, Ohio
2000.
Co-Chair,
Product & Pricing Track, American Marketing Association Winter
Conference, St. Petersburg,
Florida,
1999.
Co-Chair, Quality, Value and Customer
Satisfaction Track, National Conference of the Academy
of Marketing Science, Coral Gables, Florida,
1997.
Co-Chair,
Local Arrangements, National Conference of the Academy
of Marketing Science, Florida,
1997.
Co-Chair,
Services Marketing Track, National Conference of the Academy of Marketing
Science,
Orlando, Florida, 1995.
Co-Chair, NAFTA Issues, The Seventh
Bi-Annual World Marketing Congress, Melbourne,
Australia,
1995.
Co-Chair,
Pricing and Counter-trade Track, The Sixth Bi-Annual World Marketing
Congress,
Istanbul, Turkey, 1993.
Chair,
Product and Pricing Track, National Conference of the Academy of Marketing
Science, San
Diego, California, 1992.
Co-Chair,
Local Arrangements, National Conference of the Academy
of Marketing Science, Florida,
1991.
Professional
Association Offices Held
Academic
Council, VP- Research & Conferences, American Marketing Association
(1999-2001)
VP
– Development, Academy of Marketing Science (2000-2002)
AMA
Retailing SIG, Conferences
Workshop
Coordinator, American Marketing Association, 1993-1994.
Sessions
Chair/Organizer
Co-Chair, Special Session-I, Understanding Metric
Issues Within Inter-Organizational Contexts,
AMA Winter Conference, Orlando, FL,
February 2003.
Co-Chair, Special Session-II, Understanding Metric
Issues Within Inter-Organizational Contexts,
AMA Winter Conference, Orlando, FL,
February 2003.
Co-Chair, Special Session "JR Best Paper Awards," Summer AMA, August
2002.
Chair, Special Session,
“Internet and Pricing,” 2001 Fordham
University Pricing
Conference,
New York, NY.
Chair,
Special Session, “Reflections of Pricing Research with Kent Monroe,” Fordham University
Pricing Conference, New York, New York,
October 2000.
Chair,
Special Session "JR Best
Paper Awards," Summer AMA, Chicago,
August 2000.
Co-Chair,
Plenary Session on Serving Customers and Consumers Effectively in the 21st
Century: Emerging Issues and Solutions," Marketing Science Institute
Conference, Coral Gables,
FL,
December 1998 (with A. Parasuraman). Speakers: CEO,
Burger King and CEO, Office Depot.
Chair,
Session, "Serving Customers and Consumers Effectively in the 21st
Century: Emerging Issues
and Solutions," Marketing Science Institute
Conference, Coral Gables,
FL, December 1998.
Co-Chair,
Special Session "JR Best
Paper Awards," Summer AMA, Boston,
August
1998.
Chair,
Session on "Environmental and Government Issues," 1998 AMA Doctoral
Consortium,
University of Georgia,
Athens.
Co-Organizer,
Plenary Session, Winter American Marketing Association Conference, Austin, Texas,
1998, Speakers: Glen Urban, John Hauser, and Jerry
Wind.
Co-Chair,
Special Session "JR Best
Paper Awards," Summer AMA, Chicago,
August 1997.
Co-Chair,
Special Session on "Interdisciplinary Issues and an Agenda for Future
Research in
Retailing," Winter American Marketing
Association Conference, St.
Petersburg, February
1997.
Co-Chair,
Special Session on "Individual Differences and the Usage of Label
Information," Winter
American Marketing Association Conference, St. Petersburg,
February 1997.
Co-Chair,
Special Session on "Evaluation of Efficiency in Marketing: Data
Envelopment Analysis and
Other Techniques," Winter American Marketing
Association Conference, Hilton Head, South
Carolina, February 1996.
Co-Chair,
Special Session on "Information Cues as Signals of Quality,"
European Association for
Consumer Research Conference, Copenhagen,
Holland,
1995.
Chair,
Special Session on "Issues with Internal Reference Price," Winter
AMA Conference, San
Diego, California, 1995.
Chair,
Special Session on "Meet the Editors," Academy
of Marketing Science Conference, Nashville,
Tennessee, 1994.
Chair,
Special Session on "Meet the Editors," Academy
of Marketing Science Conference, Miami
Beach, Florida,
1993
Co-Session
Organizer, "Societal and Public Policy Issues with Retail Pricing,"
Association for
Consumer Research, Vancouver, British Columbia,
Canada, 1992.
Co-Chair,
Special Session on "Retailing and Services," American Marketing
Association Summer
Educators' Conference, Chicago, Illinois,
1992.
Chair,
Competitive Session, Winter AMA, 1992, 1995.
Co-Chair,
Special Session on "Comparative Price Advertising, Product Evaluations
and Behavioral
Intentions," Academy
of Marketing Science Conference, San Diego, California,
1992.
Chair,
Special Session on "Information Cue and Buyers' Perceptions of Quality,
Value and
Willingness to Buy," Academy
of Marketing Science Conference, Ft. Lauderdale, Florida,
1991.
Co-Chair,
Special Session on "Price Search and Transaction Utility Theory,"
Winter Educators'
Conference, American Marketing Association, Orlando, Florida,
1991.
Co-Chair,
Special Session on "Marketing and Product Quality," The Third
International Conference
on Productivity and Quality Research, Miami, Florida,
1991.
Professional
Awards Panels
2004
AMS Distinguished Fellow Selection Committee Chair
Member,
2004 AMA Winter Conference Best Paper Award Blue Ribbon Panel
Member,
2003 AMS/ACRA Conference Best Paper Award Panel
Discussant
Association
for Consumer Research, 1996.
Review
Boards
Editorial
Review Board, Journal of Marketing, 1996-2002, 2003-present.
Editorial
Review Board, Journal of Retailing, 1995-present
Editorial
Review Board, Journal of Public Policy and Marketing, 1992-present.
Editorial
Review Board, International Journal of
Internet Marketing and Advertising,
2003-Present.
Editorial
Review Board, Journal of Product and Brand Management (previously Pricing
Strategy &
Practice: An International Journal), 1994-2004.
Editorial
Review Board, Journal of the Academy
of Marketing Science,
1989-2000.
Editorial
Review Board, Journal of World Business, 1996-1998 (formerly Columbia
Journal of World
Business).
A-hoc
Journal Reviewing
Ad-hoc
Reviewer, Journal of Interactive Marketing, 2003, 2004.
Ad-hoc
Reviewer, Production and Operation Management (POM), 2004.
Ad-hoc
Reviewer, Marketing Science, 2003.
Ad-hoc
Reviewer, Journal of Marketing Research, 1994, 1998, 2001, 2002.
Ad-hoc
Reviewer, Journal of Marketing, 1994, 1995, 1996, 2002, 2003.
Ad-hoc
Reviewer, Journal of Consumer Research, 1990, 1991, 1992, 1993, 1995,
1996, 2002, 2003, 2004.
Ad-Hoc
Reviewer, Journal of the Academy
of Marketing Science,
2003.
Ad-hoc
Reviewer, Journal of Business Research, 1992, 1994, 1995, 2002, 2003.
Ad-hoc
Reviewer, Journal of Retailing, 1992, 1993, 1994.
Ad-hoc
Reviewer, Psychology and Marketing, 1994.
Ad-hoc
Reviewer, Journal of Public Policy and Marketing, 1991-1992.
Ad-hoc
Reviewer, International Journal of Research in Marketing, 1991.
Ad-hoc
Reviewer, Journal of Business and Psychology, 1990, 1992, 1993.
Ad-hoc
Reviewer, Journal of Retailing and Consumer Studies, 1994, 1995, 1996.
Ad-hoc
Reviewer, Journal of Experimental Psychology: Applied, 1995.
Ad-hoc
Reviewer, Journal of Consumer Psychology, 1995.
Ad-hoc
Reviewer, Journal of Applied Social Psychology, 2000.
Ad-hoc
Reviewer, Marketing Science Institute Doctoral Dissertation Proposals,
2003, 2004.
Conference
Reviewing
ACR
2001 (ACR Program Committee)
Reviewer,
American Marketing Association Summer Conference, 2001
Reviewer,
Association for Consumer Research Conference, 1996
Reviewer,
American Marketing Association Dissertation Competition, 1995, 2004
Reviewer,
Academy of Marketing Science Conference, 1994
Reviewer,
Public Policy Conference, 1994
Reviewer,
Fourth International Conference on Marketing and Development, 1993
Reviewer,
Western Decision Sciences Conference, 1992
Reviewer,
Southern Marketing Association Conference, 1992
Reviewer,
American Marketing Association Winter Conference, 1992, 1993, 1994, 1995,
2004.
Reviewer,
Fourth Quality of Life/Marketing Conference, 1992
Reviewer,
Academy of Marketing Science Retailing
Conference, 1991,1994
Reviewer,
Academy of Marketing
Science Singapore
Conference, 1989
Reviewer,
Second International Conference on Marketing and Development, 1988
Professional
Membership
American
Marketing Association, member since 1988
Association
for Consumer Research, member since 1987
Academy of Marketing Science, member since 1987
INFORMS,
member 1995-1996
Southern
Marketing Association, member 1988-1989, 2003-
TEACHING
INTERESTS
e-Commerce and Electronic Business, Global
Marketing, Pricing, Buyer Behavior, Marketing Research, Fundamentals of
Marketing, Retailing, Quality & Customer Satisfaction, Health-Care Marketing.
1.
Roggeveen, Anne, Dhruv Grewal and Jerry
Gotlieb (2006), “Does the Frame of a Comparative Ad
Moderate the Effectiveness of Extrinsic Information Cues?,” Journal of Consumer
Research, June, (forthcoming).
2.
Lindsey-Mullikin, Joan and Dhruv Grewal (2006), “Market Price Variation:
The Availability of Internet Market Information,” Journal of the Academy
of Marketing Science, (forthcoming).
3.
Grewal,
Dhruv and Joan Lindsey-Mullikin (2006), “The Moderating Role of the Price Frame on the
Effects of Price Range and Number of Competitors on Consumers’ Search
Intentions,” Journal of the Academy
of Marketing Science, (forthcoming).
4. Kukar-Kinney, Monika and Dhruv Grewal (2006), “Consumer Willingness to
Claim a Price-Matching Refund: A Look into the Process,” (with Monika
Kukar-Kinney). Journal
of Business Research.
5. Harris, Katherine E., Dhruv Grewal, Kenneth L. Bernhardt and Lois
A. Mohr (2006), “Consumer Responses to Service Recovery Strategies: The
Moderating Role of Online versus Offline Environment,” Journal of Business
Research, (forthcoming).
6. Seiders, Kathleen, Glenn Voss, Dhruv Grewal and
Andrea Godfrey
(2005), “Do Satisfied Customers Buy More? Examining Moderating Influences in a
Retailing Context,” Journal
of Marketing, October.
7. Levy, Michael, Dhruv Grewal, Robert A. Peterson and Bob
Connolly (2005), “The Big Middle,” Journal of Retailing, (Editorial), 81 (2).
8. Miyazaki, Anthony, Dhruv Grewal, and Ronnie Goodstein
(2005), “The Effect of Multiple Extrinsic Cues on Quality Perceptions: A
Matter of Consistency,” Journal of Consumer
Research,
June.
9. Grewal, Dhruv, Michael Levy,
and Donald Lehmann (2004), “Retail Branding and Loyalty: An Overview,” Journal of Retailing, 80 (4), ix-xii. (Editorial).
10. Levy, Michael, Dhruv Grewal, Praveen Kopalle and James Hess (2004), “Keys to Profitable Retail
Pricing, Journal
of Retailing, 80(3), xiii-xxi (Editorial).
11. Grewal, Dhruv, David Hardesty and Gopalkrishnan Iyer (2004), “The
Effects of Buyer Identification and Purchase Timing on Consumers’ Perceptions
of Trust, Price Fairness, and Repurchase Intentions,” Journal of Interactive
Marketing, 18 (4), 87-100.
12. Gotlieb, Jerry, Dhruv Grewal, Michael
Levy and Joan Lindsey-Mullikin (2004), “An Examination of
Moderators of the Effects of Customers’ Evaluation of Employee Courtesy on
Attitude Toward the Service Firm,” Journal of Applied Social Psychology, 34 (April), 825-847.
13. Grewal, Dhruv,
Gopalkrishnan R. Iyer and Michael Levy
(2004), “Internet Retailing: Enablers, Limiters and Market Consequences,” Journal of Business
Research, 57 (7), 703-713.
14. Compeau, Larry, Joan Lindsey-Mullikin, Dhruv Grewal and
Ross Petty, (2004) “An Analysis of Consumers’ Interpretations of the Semantic
Phrases Found in Comparative Price Advertisements,” Journal of Consumer Affairs, 38 (Summer), 178-187.
15. Grewal, Dhruv Joan Lindsey-Mullikin, and Jeanne
Munger (2004), “Loyalty
in e-Tailing: A Conceptual Framework,” Journal of Relationship Marketing, 2 (3/4), 31-49.
·
Reprinted in Customer Relationship Marketing in
Electronic Markets, Gopalkrishnan R. Iyer and David Bejou (Editors),
Hawthorne Press Inc.
16.
Montoya-Weiss, Mitzi, Glenn Voss and
Dhruv Grewal (2003), “Determinants of Online Channel Use and Overall Satisfaction
with a Relational, Multichannel Service Provider”, Journal of the Academy of Marketing Science, 31 (Fall), 448-458.
·
Prior version
of this paper received the Best Paper Award, Technology Track, Summer AMA
2000.
·
Version of this
was also published as a 2003 Marketing
Science Institute Report.
17. Grewal, Dhruv, Gopalkrishnan R. Iyer, R. Krishnan and Arun Sharma
(2003), “The Internet and the Price-Value-Loyalty Chain,” Journal of Business Research,
56 (May), 391-398.
18. Grewal, Dhruv, Julie Baker,
Michael Levy and Glenn Voss (2003), “Wait Expectations, Store
Atmosphere and Store Patronage Intentions” Journal of Retailing, 79 (4), 259-268
·
Stanley C. Hollander Best Retailing Paper, Academy of Marketing
Science 2002.
·
M.
Wayne DeLozier Best Conference Paper, Academy
of Marketing
Science 2002.
19. Chandrashekaran, Rajesh and Dhruv Grewal (2003), “Assimilation
of Advertised Reference Prices: The Moderating Role of Involvement.” Journal
of Retailing, 79 (1), 53-62.
20. Grewal, Dhruv, Jeanne Munger,
Gopalkrishnan R. Iyer and Michael Levy
(2003), “The Influence of Internet-Retailing Factors on Price Expectations,”
Psychology & Marketing,
20 (June), 477-493.
21. Iyer, Gopalkrishnan R., Anthony D. Miyazaki, Dhruv
Grewal and Maria Giordano (2002), “Linking Web-Based Segmentation to Pricing
Tactics,” Journal of Product & Brand Management, 11 (4/5), 288-302.
22. Compeau, Larry D., Dhruv Grewal and Rajesh Chandrashekaran
(2002), “Comparative Price Advertising: Believe It or Not,” Journal of
Consumer Affairs, 36
(Winter), 284-294.
·
Best Paper
Award, Pricing Track, Winter American
Marketing Association 2001.
23. ‘Berry,
Leonard, Kathleen Seiders and Dhruv Grewal (2002), “Understanding Service
Convenience,” Journal of Marketing, 66 (July), 1-17.
·
Best Services Paper Award (2002), from the Services SIG presented at
the Service Frontier Conference, October 2003.
24. Baker, Julie, A. Parasuraman, Dhruv Grewal and Glenn
Voss (2002), “The Influence of Multiple Store Environment Cues on Perceived
Merchandise Value and Patronage Intentions,” Journal of Marketing, 66 (April), 120-141.
25. Grewal, Dhruv, Michael Levy
and Greg W. Marshall (2002), “Personal Selling in Retail Settings: How Does
the Internet and Related Technologies Enable and Limit Successful Selling? Journal
of Marketing Management 18 (3-4) April 2002, pp. 301-316.
26. Levy, Michael and Dhruv Grewal (2001), “Editorial: Passing the
Baton,” Journal of Retailing, 77 (Winter) 429-434.
(Editorial).
27. Sharma, Arun, R. Krishnan and Dhruv Grewal (2001), “Value
Creation in Markets: A Critical Area of Focus for Business-to-Business
Markets.” Industrial Marketing
Management, 30 (4), 391-402.
28. Munger, Jeanne L. and Dhruv Grewal (2001), “The
Effects of Alternative Price Promotional Methods on Consumers’ Product
Evaluations and Purchase Intentions.” Journal
of Product and Brand Management, 10 (3), 185-197.
29. Levy, Michael and Dhruv Grewal (2000), “Supply Chain Management
in a Networked Environment,” Journal of Retailing, 76 (4),
415-429. (Editorial).
30. Sirgy, M. Joseph, Dhruv Grewal and Tamara Mangleburg
(2000), "Retail Environment, Self-Congruity, and Retail Patronage: An
Integrative Model and a Research Agenda," Journal of Business
Research, 49 (2), 127-138.
31. Parasuraman, A. and Dhruv Grewal (2000), “Serving Customers and
Consumers Effectively in the 21st Century: An Overview,” Journal of the Academy of Marketing
Science, 28 (Winter), 9-16.
(Editorial).
32. Parasuraman, A. and Dhruv Grewal (2000), “The Impact of Technology
on the Quality-Value-Loyalty Chain: An Agenda for Future Research,” Journal of the Academy of Marketing
Science, 28 (Winter),
168-174.
33. Grewal, Dhruv, Jerry Gotlieb
and Howard Marmorstein (2000), "The Moderating Effects of Contextual
Cues on the Relationship Between Price and Post-Purchase Perceived
Quality," Journal of Business
& Psychology, 14 (Summer), 579-591.
34. Grewal, Dhruv, Arun Sharma, Anuj Mehrotra and Michael Levy (1999), "Planning Merchandising
Decisions Efficiently by Disaggregating Sales to Account for Regional and
Product Assortment Differences," Journal
of Retailing, 75 (3), 405-424.
35. Grewal, Dhruv and Larry D. Compeau
(1999), "Pricing and Public Policy: An Overview and A Research
Agenda," Journal of Public
Policy & Marketing, 18 (Spring), 3-11. (Editorial).
36. Lassar, Walfried, M., Dhruv Grewal and Howard
Marmorstein (1999), "Consumer Responses to the timing of Product Breakdowns in the Presence
of Manufacturers’ Warranties,"
Journal of Business & Psychology,
14 (Winter), 355-371.
37. Voss, Glenn, A. Parasuraman and Dhruv Grewal (1998),
"The Role of Price and Quality Perceptions in Prepurchase and
Postpurchase Evaluation of Services," Journal of Marketing, 62 (October), 46-61.
38. Compeau, Larry D. and Dhruv Grewal (1998),
"Comparative Price Advertising: An Integrative Review," Journal of Public Policy &
Marketing, 17 (Fall), 257-274.
39. Grewal, Dhruv, R. Krishnan, Julie Baker
and Norm Borin (1998), "The Effect of Store Name, Brand Name and Price
Discounts on Consumers’ Evaluations and Purchase Intentions, "Journal of Retailing, 74 (Fall),
331-353.
40. Grewal, Dhruv, Kent
B. Monroe and R. Krishnan (1998), "The Effects of Price Comparison
Advertising on Buyers' Perceptions of Acquisition Value and Transaction
Value," Journal
of Marketing, 62 (April), 46-60.
·
Version of this
was also published as a 1996 Marketing
Science Institute Report.
41. Lassar, Walfried, Valerie S. Folkes, Dhruv Grewal
and Carolyn Costley (1998), "Consumer Affective Reactions to Product
Problems when the Timing of warranty expiration varies," Journal of Business Research,
42 (July), 265-271.
·