Babson College
The F.W. Olin Graduate School of Business Welcome to the course web-site of
Professor Larry Isaacson
Courses Spring 2002

• Marketing and Markets, Mkt 7000 -- Syllabus Spring 2002.

This cluster course -- co-taught with Professor Kent Jones in the Fall and Professor Farhoud Kafi this Spring --  provides an introduction to Marketing and Micro-Economics.  The course uses cases, team assignments, lectures and  and Meets Tuesday evenings and four Saturday mornings.
 Course e-campus      Course Description      Marketing Stream Information

• Direct Marketing and E-commerce, MKT7570, Go To  Syllabus Spring 2002

This course focuses on understanding new business models -- Direct Marketing and E-commerce models and opportunities in particular -- and developing businesses that capitalize on these emerging business models.   The course stresses analysis of business systems, techniques of direct marketing and e-commerce, and the development of potentially highly profitable entrepreneurial businesses.  Cases, speakers, lectures, research and presentations.  Makes heavy use of the course website.  Meets Wednesday evenings.
Course BlackBoard Website
Course e-campus Web-site

Fall 2001

• Marketing and Markets, Mkt 7000 -- Syllabus Fall 2001.

This cluster course -- co-taught with Professor Kent Jones in the Fall and Professor Lidija Polutnik in the Spring --  provides an introduction to Marketing and Micro-Economics.  The course uses cases, team assignments, lectures and  and Meets Tuesday evenings and four Saturday mornings.
 Go To e-campus    Course Description      Marketing Stream Information

• Basics of Real Estate Development, RES7570a --  Fall 2001 Syllabus

This course -- co-taught with Paul Messina, VP Spaulding & Slye -- introduces the basic concepts of real estate and the role of the project manager. The course stresses market analysis, project design, economic analysis, and project management. The impact of the developer on the city and housing and commercial development  issues are stressed.  Meets sis Monday evenings and one Saturday morning in the early Fall.
Link to e-campus   Course Description
 
• Real Estate Project Management, RES7571b -- Fall 2001 Syllabus

This course -- co-taught with Paul Messina, Real Estate Consultant and former  VP Spaulding & Slye -- extends the role of the project manager to more complex projects. It focuses on a wide variety of types of properties and considers the responsibilities of the developer in shaping our built environment.  Meets seven Monday evenings in the late Fall.
Link to e-campus  Course Description
 
• Direct Marketing and E-commerce, MKT7570, Go To  Syllabus Fall 2001

This course focuses on understanding new business models -- Direct Marketing and E-commerce models and opportunities in particular -- and developing businesses that capitalize on these emerging business models.   The course stresses analysis of business systems, techniques of direct marketing and e-commerce, and the development of potentially highly profitable entrepreneurial businesses.  Cases, speakers, lectures, research and presentations.  Makes heavy use of the course website.  Meets Tuesday afternoons in the Fall, Monday evenings in the Spring.
Course BlackBoard Website
Course e-campus Web-site

Spring 2001

• Direct Marketing and E-commerce, MKT7570, Go To  Syllabus Spring 2001

This course focuses on understanding Direct Marketing and E-commerce business models and opportunities -- and developing businesses that capitalize on these emerging business models -- particularly Internet-Based business systems.   The course stresses analysis of business systems, techniques of direct marketing and e-commerce, and the development of potentially highly proifitable entrepreneurial businesses.
Course icampus Web-site  Course Newpaper
 
• Marketing and Markets, Mkt 7000 -- Syllabus Spring 2000.

This cluster course -- co-taught with Professor Kent Jones in the Fall and Professor Lidija Polutnik in the Spring --  provides an introduction to Marketing and Micro-Economics.  The course uses cases, team assignments, lectures and  and Meets Tuesday evenings and four Saturday mornings.
 Go To icampus    Course Description      Marketing Stream InformationCourses:

Fall 2000

• Direct Marketing and E-commerce, MKT7570, Go To  Syllabus Fall 2000

This course focuses on understanding Direct Marketing and E-commerce business models and opportunities -- and developing businesses that capitalize on these emerging business models -- particularly Internet-Based business systems.   The course stresses analysis of business systems, techniques of direct marketing and e-commerce, and the development of potentially highly proifitable entrepreneurial businesses.
Course icampus Web-site  Course Newpaper
 
• Marketing and Markets, Mkt 7000 -- Syllabus Fall 2000.

This cluster course -- co-taught with Professor Kent Jones in the Fall and Professor Lidija Polutnik in the Spring --  provides an introduction to Marketing and Micro-Economics.  The course uses cases, team assignments, lectures and  and Meets Tuesday evenings and four Saturday mornings.
 Go To icampus    Course Description      Marketing Stream Information

• Basics of Real Estate Development, RES7570a --  Fall 2000 Syllabus

This course -- co-taught with Paul Messina, VP Spaulding & Slye -- introduces the basic concepts of real estate and the role of the project manager. The course stresses market analysis, project design, economic analysis, and project management. The impact of the developer on the city and housing and commercial development  issues are stressed.  Meets seven Monday evenings in the Fall.
Link to icampus   Course Description
 
• Real Estate Project Management, RES7571b -- Fall 2000 Syllabus

This course -- co-taught with Paul Messina, Real Estate Consultant and former  VP Spaulding & Slye -- extends the role of the project manager to complex projects. It focuses on a wide variety of types of properties and considers the responsibilities of the developer in shaping our built environment.  Meets seven Monday evenings in the Fall.
Link to icampus  Course DescriptionCourses:

Spring 2000

• Direct Marketing and E-commerce, MKT7570, Go To  Syllabus Spring 2000

This course focuses on understanding Direct Marketing and E-commerce business models and opportunities -- and developing businesses that capitalize on these emerging business models -- particularly Internet-Based business systems.   The course stresses analysis of business systems, techniques of direct marketing and e-commerce, and the development of potentially highly proifitable entrepreneurial businesses.
Course icampus Web-site  Course Newpaper
 
• Marketing and Markets, Mkt 7000 -- Syllabus Spring 2000.

This cluster course -- co-taught with Professor Kent Jones in the Fall and Professor Lidija Polutnik in the Spring --  provides an introduction to Marketing and Micro-Economics.  The course uses cases, team assignments, lectures and  and Meets Tuesday evenings and four Saturday mornings.
 Go To icampus    Course Description      Marketing Stream Information

Fall 1999

• Direct Marketing and E-commerce, MKT7570, Go To  Syllabus Fall 1999

This course focuses on understanding Direct Marketing and E-commerce business models and opportunities -- and developing businesses that capitalize on these emerging business models -- particularly Internet-Based business systems.   The course stresses analysis of business systems, techniques of direct marketing and e-commerce, and the development of potentially highly proifitable entrepreneurial businesses.  Meets Monday and Wednesday mornings in Summer II.
Course icampus Web-site  Course Newpaper
 
• Marketing and Markets, Mkt 7000 -- Fall 1999 Syllabus.

This cluster course -- co-taught with Professor Kent Jones in the Fall and Professor Lidija Polutnik in the Spring --  provides an introduction to Marketing and Micro-Economics.  Meets Tuesday evenings and four Saturday mornings.
Course Description   Marketing Stream Information  Go To icampus

• Basics of Real Estate Development, RES7570a --  Fall 1999 Syllabus

This course -- co-taught with Paul Messina, VP Spaulding & Slye -- introduces the basic concepts of real estate and the role of the project manager. The course stresses market analysis, project design, economic analysis, and project management. The impact of the developer on the city and housing and commercial development  issues are stressed.  Meets all-day three Saturdays in the Fall.
Link to icampus   Course Description
 
• Real Estate Project Management, RES7570b -- Fall 1999 Syllabus

This course -- co-taught with Paul Messina,, VP Spaulding & Slye -- extends the role of the project manager to complex projects. It focuses on a wide variety of types of properties and considers the responsibilities of the developer in shaping our built environment.  Meets all-day three Saturdays in the Fall.
Link to icampus  Course Description

Summer 1999

• Direct Marketing and E-commerce, MKT7570, Go To  SyllabusThis course focuses on understanding Direct Marketing and E-commerce business models and opportunities -- and developing businesses that capitalize on these emerging business models -- particularly Internet-Based business systems.   The course stresses analysis of business systems, techniques of direct marketing and e-commerce, and the development of potentially highly proifitable entrepreneurial businesses.  Meets Monday and Wednesday mornings in Summer II.

Course icampus Web-site  Course Newpaper