Table of Contents
9 KEY STEPS TO DEVELOPING AND MANAGING MARKETING PROGRAMS Marketing Systems
Purpose...
1. What is the market environment?
2. What are the key market segments?
3. How shall we target/position our offer?
4. What will target customers pay?
5. Where/how do customers want to buy?
6. Will information or persuasion matter?
7. What are the cost/profit economics?
8. What management structure and controls?
9. Fit to organization and strategy?
9 KEY STEPS TO DEVELOPING AND MANAGING MARKETING PROGRAMS Marketing Systems
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Author: Babson College
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