Topic: Final Exam
Case: Selected Case -- See Announcements in e-campus

The Final MKT 7000 exam will consist of a  Team Presentation for the case you select. It will consist of two main parts as described below:

Part 1: Strategy and Plan.
This portion of the presentation should not exceed 10 minutes and should clearly outline your strategy and plan -- including the rationale for your key marketing decisions.  It should include pro-forma projections of the profitability of your strategic decisions for the business.  (This portion of the presentation may be included in Part 2.)

Part 2:  Web-Site.
This portion of the presentation should also not exceed 10 minutes.  It should consist of a web-site or Web-site Simulation that implements your strategy.  All team members should participate in the site building process (and the presentation).  So please do not use "frames" or any other advanced Web-building techniques.

Teams members will be asked to provide "peer ratings" of the contribution of each team member and these reviews will be taken into account in grading this exercise.

The presentations should be submitted in e-campus or FTP'd to your Web-site prior to class.  I will assit you in getting access to a  "roger.babson.edu" website, if you give me a week's warning that you need it -- with a name of your choosing -- to house this new presentation.  Please be sure to tell me the name so that I can have it set up.