Topic: Influencing Markets
Case: Launching the BMW Z3 Roadster.

In this class we will reviiew the role of advertisingf and promotion and focus on the advertising and promotion program for BMW's launch of the Z3.  This case is particularly interesting as it brings together many of the elements of the course and moves us into the new realm of electronic media as promotion/advertising.

Please think about the total advertising and promotion program planned by BMW and come to class prepared to comment on its elements and the program as a whole.  Do you agree with it?

Please be sure to participate in the e-campus Discussion and Polling.