Web-Site Presentations… Grading

I. 50% Strategy:

• 10% Product/Market Targeting/Positioning…
• 10% Delivery System/Promotion Logic and Plan...
• 10% Profit Economics and Pro Forma…
• 10% Use of Economics Concepts…
• 10% Use of Marketing Concepts…

II. 50% Web-Site

• 10% Match to Strategy...
• 10% Match to Targeting…
• 10% Attractiveness/Interest Arousal…
• 10% User Friendliness…
• 10% Sales Impact/Repeat Pull…