This course focuses on how firms are using new innovative, e-business technologyies to market and deliver a wide range of products and services to their B2B and B2C customers.  After briefly exploring how Direct Marketing systems have challenged traditional marketing, the course focuses on understanding how to create and manage E-Commerce/E-Business systems to compete for a very wide range of B2C, B2B and ASP opportunities.

Things are now happening so fast in Direct Marketing and E-Commerce that whatever is in print is already "old news". So we will have to "write this course as we study it." That means you and I will be updating the material as it unfolds and you will be reporting what is going on -- as it happens. The course reflects this new environment as it will be delivered JIT -- Just In Time -- making extensive use of Babson's e-campus.

The first few weeks of the course will explore how  Direct Marketing has challenged Traditional Marketing and contributed to meeting the challenge of changing business systems.  Then we will turn our attention to opportunities to create and manage new E-Commerce Business Systems in a very wide variety of B2C and B2B situations. We will also look at opportunities to profit from the wide range of "out-sourced" and ASP services that provide profit opportunity as they serve these DM/E-C businesses.

Over the semester, student teams will have opportunities to explore and present reports on various aspects of DM/E-C and will build final presentations comparing and evaluating competing DM/E-C programs

For more detailed information on course requirements and grading, please see the memo Course Requirements and Grading

Welcome to the course!

Larry