Business Plan Outline

I) Executive Summary *

A) The Purpose of the Plan *

B) Market Analysis *

C) The Company *

D) Marketing & Sales Activities *

E) Product or Service Research or Development *

F) Organization & Personnel *

G) Financial Data *

II) Definition of Opportunity *

A) Basic Business Concept and Current Industry Structure *

B) Market Analysis *

C) Revenue Model *

D) Competitive Analysis *

III) Strategy *

A) Technology Description and Development *

B) Product Positioning and Rollout Strategy *

C) Sales/Marketing, Supplier Relations *

D) Pricing *

IV) Management and Advisory Board *

V) Competitive Advantages *

VI) Financials *

VII) Appendix *

A) Revenue forecast by market segment *

B) Expense projections *

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I) Executive Summary

– (Emphasize key issues presented in body. < 3 pages)

A) The Purpose of the Plan

Attract investors

Document an operational plan for controlling the business

B) Market Analysis

The Characteristics of your target market (demographics, geographic)

The products or services that you will offer to satisfy those needs

C) The Company

The needs your company will satisfy

The products or services that you will offer to satisfy those needs

D) Marketing & Sales Activities

Marketing Strategy

Sales Strategy

Keys to success in a competitive marketplace

E) Product or Service Research or Development

Major Milestones

Ongoing Efforts

F) Organization & Personnel

Key Managers and owners

Key operations employees

G) Financial Data

Funds required and their use

Historical Financial summary

Prospective Financial summary

II) Definition of Opportunity

A) Basic Business Concept and Current Industry Structure

The mission of ABC is to create ….

1) Concept point 1

2) Concept point 2, etc.

B) Market Analysis

Breakdown by Industry – limit size of market

# within each industry

% of Internet users within each industry

Validation Information

1) Surveys

2) Interviews/Focus Groups

C) Revenue Model

How will this make money? Contribute to the coffers of the corporation?

D) Competitive Analysis

Due diligence about who else is doing, has done, might do this concept and what it would mean to you if they did.

III) Strategy

A) Technology Description and Development

B) Product Positioning and Rollout Strategy

C) Sales/Marketing, Supplier Relations

Sales Model

Advertising/Marketing

D) Pricing

IV) Management and Advisory Board

Key operations employees

Statistician to continually analyze

Profiles matches

Lists

Pricing of lists that we sell.

Board and Advisory Board

Legal, accounting and other key support functionsV) Competitive Advantages

VI) Financials

VII) Appendix

A) Revenue forecast by market segment

B) Expense projections