Babson College
MIS-7570 - Emerging Technologies: Electronic Commerce
Background Reading and Potential Assigned Readings
November 30, 1998

The following papers, cases, bibliographies, texts and articles can be referenced from the Internet without subscription or other reference costs.

• http://www.home.netscape.com/comprod/announce/roi.html — ROI study on Intranets. Touches on right issues. Referenced by many other e-comm sites.

• http://ccs.mit.edu/21c/21CWP001.html — R. Laubacher, T. Malone, et. al., " Two Scenarios for 21^st Century Organizations: Shifting Networks of Small Firms or All-Encompaswsing ‘Virtual Countries’?" (See also the reference in the September-October 1998, Harvard Business Review, "The Dawn of the E-Lance Economy.")

• http://www.mckinseyquarterly.com/electron/elco98.htm - "Electronic Commerce: Three Emerging Strategies" by K. Berryman, L. Harrinton, et. al. Explores EC from perspective of suppliers, intermediates and buyers depending on your market power (see class notes).

• http://www.ecresources.com/information/articles/digeconomy.html - "Sizing Up the Digital Economy," by T. Wilken. Good overview article on EC from a workplace and jobs point of view.

• http://www.arraydev.com/commerce/JIP/9702-01.htm - "Commerce Model for Electronic Redesign," by M. Nissen. Short article inter-relating reengineering process elements and the potential for EC to enable in this activity.

• http://www.internet-banking.com/ecom.html gives an overview of payment approaches and issues. Excellent paper.

• http://www.ascusc.org/jcmc/vol1/issue3/nouwens.html discusses the formation of networked and interlinked customers and suppliers. European in nature.

• http://www.ibm.com/services/articles/ contains about 20 articles relevant to e-Commerce, Knowledge Management and the Internet. See specifically:

• Customer Service Life Cycle
http://www.cox.smu.edu/mis/talks/www/cslc/abstract.html and
http://www.cox.smu.edu/mis/talks/www/cslc/cslc1.html — and beyond. These sites also have some interesting links.

• http://www.stern.nyu.edu/!mbloch/docs/roadtoec/ec.htm - Article "On the Road to Electronic Commerce: A Business Value Framework" well worth the read.

• http://home.ubalt.edu/abento/ais/webaish.html - "A Framework for Analysis of the Use of the World Wide Web for Business," by R. Bento and A. Bento. Presents a simple framework for analyze EC using marketing, information dissemination, information access and control.

• http://www.cnec.org/ecinsight/insight.htm - "A Brief Insight Into Electronic Commerce." Several models for assessing EC are presented.

• http://www.mcb.co.uk/services/conferen/nov95/elecmark.em-01.htm - "Electronic Markets: A Framework for the Analysis of Trade and Its Potential for Development," by A. Bytheway (Cranfield U.) Overviews traditional and electronic trade models, implications of electronic markets and EC benefit streams.

• Statistics about web growth

• http://www.ecresources.com/information/articles/edij7_3.html - "Electronic Data Interchange: A Definition and Perspective," by N. Hill and D. Ferguson. Good overview of EDI and EC, particularly regarding the technical standards in play. (Also see other articles on the 'ecresources' site.)

• http://www.anu.edu.au/people/Roger.Clarke/EC/Bled93.html - "EDI Is But One Element of Electronic Commerce," R. Clarke. Relates EDI and EC.

• http://www.microsoft.com/commerce/whitepaper.htm - An indepth look at the foundations, hardware, software and several case studies for doing business on the Internet from Microsoft's perspective.

• http://www.ispo.cec.be/ecommerce/introduc.htm is a common market and European look at E-comm. Good introduction to the subject and its technologies. Addressed benefits as well.

• See also David Skyrme's site at http://www.skyrme.com/insights/.

• "Electronic Commerce: Effects on Electronic Markets," by R. Wigand and R. Benjamin at
http://www.usc.edu/dept/annenberg/vol1/issue3/wigand.html. Note: Bob Benjamin was CIO are Xerox for many years, and is now at MIT.

• "Internet Commerce: New Ways of Building Markets," by D. Skyrme at http://www.skyrme.com/insights/23intc.htm.

• "Commercial Scenarios for the Web: Opportunities and Challenges," by D. Hoffman, T. Novak and P. Chatterjee at
http://www.usc.edu/dept/annenberg/vol1/issue3/hoffman.html. This article hightlights different types of internet interactions.

• http://www.computerworld.com/ — Find the Emmerce section, and then find the electronic commerce articles. See article entitled " Role Reinforcement: Fearing disintermediation, RS Components builds bleeding-edge e-commerce presence," by A. Alper. This site also offers many other articles. See also other articles on "A Cyber Store-Y," and "The Buzz."

• http://www.electronicmarkets.org/ — Offers a wide range of articles on electronic commerce and marketing. See especially P. Timmers, "Business Models for Electronic Markets;" A. Scharl and R. Brandtweiner, "Conceptual Research Framework for Analyzing the Evolution of Electronic Markets;" R. Josefek and R. Kauffman, "Dark Pockets and Decision Support: The IT Value Cycle in Efficient Markets;" and T. Fong, "Success and Failure Factors for Implementing Effective Electronic Markets." Most documents are downloaded and require a psf reader such as Adobe Acrobat.

• http://www.mckinseyquarterly.com/electron/elco96.htm - "Electronic Commerce Finally Comes of Age" by L. Harrinton and G. Reed. Good article. Value chain and forces focused; building barriers to entry.

• http://www.mckinseyquarterly.com/electron/vaex97.htm - "Value Exchange: Secret of Building Customer Relationships Online" by A. Abela and A. Sacconaghi. Incentive marketing via the web is explored in this article.

• http://www.mhhe.com/business/mis/zwass/ecpaper.html - "Structure and Macro-Level Impacts of Electronic Commerce: From Technological Infrastructure to Electronic Marketplaces," by V. Zwass. Discusses level and intensity of EC transactions, and discusses benefit streams.

• "Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace," by M. Sarkar, B. Butler and C. Steinfield at
http://www.usc.edu/dept/annenberg/vol1/issue3/sarkar.html. Explores new roles for potentially disintermediated channel players.

• http://www.mckinseyquarterly.com/electron/nein97.htm - "The New Infomediaries" by J. Hagel and J. Rayport. Excellent paper on the roles and possibilities of cyber-intermediaries in EC.

• B. Ives and S. Jarvenpaa, Case Study on "Digital Equipment Corporation: The Internet Company (A)," http://www.management.mcgill.ca/homepage/Leean/dec.htm. Excellent background as seen from a commercialization point of view.

• http://www.cox.smu.edu/isworld/ecourse/cases.html — provides links to many e-commerce sites and case studies, including some of those mentioned elsewhere on this site.

• http://dossantos.cbpa.louisville.edu/courses/cis675/commerce/ - B. Ives and S. Jarvenpaa have put this case study on the web several years ago. Much of the site is still valid. The key article is entitled "Electronic Commerce on the World Wide Web." The Customer Resource Life Cycle is also part of the case study.

• http://www.cob.ohio-state.edu/~wmuhanna/demo/ec.html — Good links to e-commerce case studies and articles, as well a number of representative sites.

• http://www.brunel.ac.uk/~csstbmo/CS484/nl.html — R. O’Keefe, "Nine Lifes Clothing Store: A Case." Raises some of the issues facing a small business in e-commerce. Somewhat out of date but still instructive.

• http://internetmarketing.digitalsprings.com/ch6/road.html — C. Chofack, "Road King Travel: A Case." Somewhat simplistic but still instructive.

• http://internetmarketing.digitalsprings.com/ch11/halfsedhw.html — C. Chofack, "Halfsed Clothing Case." Somewhat simplistic but still instructive.

• http://internetmarketing.digitalsprings.com/ch16/herald.html - C. Chofack, "San Phillpa Herald Case." Somewhat simplistic but still instructive.

• http://internetmarketing.digitalsprings.com/ch18/fredshw.html - C. Chofack, "House of Bikes Case." Somewhat simplistic but still instructive.

• http://internetmarketing.digitalsprings.com/ch19/tpc.html - C. Chofack, "TPC Ltd Case." Somewhat simplistic but still instructive.

• http://midir.ucd.ie/~jmooney/isworld/ecourse/online.html — and links at same site. Excellent list of online references and links regarding e-commerce. University College Dublin has put an extensive set of references and student papers about e-Commerce on the web. See also the site http://midir.ucd.ie/~jmooney/ecomm96/readings.html for a good bibliography and set of links.

• http://www.eff.org/papers/bdgtti/eegtti.html — an excellent guide to the Internet.

• http://www.wired.com/collections/online_commerce/ - Collection of articles from previous issues of Wired on e-commerce.

• http://www.brint.com - Superb bibliography and links to many articles regarding electronic commerce.

• http://www2000.ogsm.vanderbilt.edu/papers.html - Vanderbilt University has done some excellent research and published a number of papers on the web about EC. This link takes you to some excellent student papers, and links from there can take you to several other papers. Pay particular attention to papers by D. Hoffman and T. Novak.

• http://www.kendall-consulting.com/babson/mis7570.html/ecomm2.html contains a series of links that illustrate the customer resource/service life cycle components. Used by R. Reck in MIS-7550.

• http://www.heanet.ie/simtel.net/presno/bok/index.html - An online book by Odd de Presno, "The Online World." Good introductory text with many interesting links to demonstrate materials. The message is the partly the media here.

If you know of sites that are "intellectually rich" regarding electronic commerce, could you please e-mail the site name to Bob Reck - Thanks!!

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This page last changed 12/7/98.