Lew G. Brown is Associate Professor of Marketing in the Department of Business Administration, Joseph M. Bryan School of Business and Economics, University of North Carolina at Greensboro. He holds a BA in Political Science, a Masters of Public Administration, a Masters of Business Administration, and a Ph.D. in Marketing, all from the University of North Carolina at Chapel Hill. Dr. Brown teaches and consults in the areas of marketing management and strategic marketing, and he conducts research on the subject of convenience as a strategic and tactical marketing variable. Students and colleagues have recognized his outstanding teaching by awarding him UNCG’s Alumni Teaching Excellence Award and the Bryan School’s Outstanding Faculty Award. .
Dr. Brown is a member of the North American Case Research Association (NACRA) and served as its president for 2001-02. He has published seven cases in the association’s Case Research Journal and has twice won the prestigious Curtis E. Tate, Jr., Award for the Outstanding Case presented at NACRA’s annual meetings. Dr. Brown served on the Editorial Review Board for the Case Research Journal, and received the Journal’s Outstanding Reviewer Award for 1999. In May 2005, the NACRA Board of Directors appointed him Editor of the Case Research Journal for a three-year term. He also writes the company cases for Philip Kotler and Gary Armstrong’s Principles of Marketing textbooks. His cases have appeared in numerous textbooks and electronic case databases; and in January 2000, he and Dr. David Rosenthal authored Cases in Strategic Marketing, a textbook published by Prentice Hall.