David W. Rosenthal is Professor of Marketing at Miami University where he teaches courses in marketing strategy, business policy, and sales management. He holds a D.B.A. from the University of Virginia, a Masters in Business Administration from Southern Illinois University and a B.S. in Economics from the University of Pennsylvania. He won the Miami University Associated Student Government Outstanding Professor Award in 2002, the CELT Award for Excellent Teaching in 2000, the Philip R. Shriver Award for Sustained Excellence in Teaching in 1997, and the Miami University Effective Educator Award in 1988.
Professor Rosenthal is a member of the North American Case Research Association (NACRA) where he served for three years as the editor of the Case Research Journal and has been honored with as a "NACRA Fellow" in recognition of his life-long dedication to the case method and to case writing. He has also held multiple positions on the Board of Directors and was President in 1995. He is also a member of the Society for Case Research (SCR) where he has held a number of positions on their board of directors. He is also a Referee and Professional Reviewer for the Business Case Journal and the Annual Advances in Business Cases. Professor Rosenthal has made numerous presentations on the subjects of Case Research and Teaching Using the Case Method. His casework has been published in Business Marketing Management, Annual Advances in Business Cases, The Business Case Journal, and the Case Research Journal. He and Lew Brown are co-authors of Strategic Cases in Marketing.