Reebok Links
http://www.askmen.com/sports/business_100/101b_sports_business.html
http://www.reebok.com/ca_en/about/ir/press/2003/Allen+Iverson+Conquers+His+Bad+Dream+in+%22The+Philly+Story%22.htm
http://www.usatoday.com/money/advertising/2003-05-21-shooter_x.htm
http://www.rediff.com/money/2004/jun/21reebok.htm